Inbound Marketing For Small Businesses {Spokal}
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Watching The Web: Talking Social Media Monitoring With Mention - The Startup Spotlight

Watching The Web: Talking Social Media Monitoring With Mention - The Startup Spotlight | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles an
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Talking Blogging, Transparency & Staff With LongerDays – The Startup Spotlight

Talking Blogging, Transparency & Staff With LongerDays – The Startup Spotlight | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and
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An interview with the CEO of LongerDays - Chad Lawie. We talk personal/business blogging, transparency and creating a functional team. 

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The Startup Spotlight... Featuring Unbounce!

The Startup Spotlight... Featuring Unbounce! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Last week we talked to Jimmy Daly from email marketing startup Vero. We got some great insights into what works for them on how they create and spread their content.This week we’re talking to Unbounc
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We talk customers and content with Unbounce's Georgiana Laudi! 

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The Startup Spotlight #1 - Vero

The Startup Spotlight #1 - Vero | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Running a startup is tough. We know this, you know this, they know this… we all know this. And sometimes there are days when we don’t think that we’re going to be able to do it anymore. We just don’t
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Vero is taking the email marketing world by storm, and we have the scoop on what they do behind the scenes to make this happen!

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The Beginner’s Guide To Email Marketing (Content Marketing Series Part 10 of 10)

The Beginner’s Guide To Email Marketing (Content Marketing Series Part 10 of 10) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
How many of you can say “You’ve got mail” without putting on the AOL computer voice? I know – what memories! Sitting there, impatiently waiting for your dial up to connect, and then tada! Mail!It was
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Email marketing is one of the most effective marketing strategies we have at our disposal, but we're still shying away from it. Is it because we don't know how to get started? Well, it ends here. Let's start email marketing the right way!

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How to Create Compelling CTAs that Captures Leads (Content Marketing Series Part 9 of 10)

How to Create Compelling CTAs that Captures Leads (Content Marketing Series Part 9 of 10) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
When marketers want to make a big impact on their marketing, they often focus on going after a big project. You know the kind: a big email campaign, or a huge website redesigns or a big social media
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How to create amazing CTAs - even if you're not artistically inclined!

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How to Get them from Browsing to Buying: Lead Nurturing (Content Marketing Part 8 of 10)

How to Get them from Browsing to Buying: Lead Nurturing (Content Marketing Part 8 of 10) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Creating great content, having a stellar website, building relationships and working on your social media game are all factors that work to generate interest or leads in your business.But at what poi
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Learn how to take your non-sales ready leads, and make them lifelong customers with lead nurturing

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Should Your Small Business Be On Social Media?

Should Your Small Business Be On Social Media? | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
I recently attended a friend’s dinner party where I was introduced to her mother. The conversation went as you would expect, with the eventual (and sometimes dreaded) question, “what do you do?” being
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5 questions to ask yourself before you commit to putting your business on social media

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35 Awesome Marketing Automation Statistics From 2013 – 2015

35 Awesome Marketing Automation Statistics From 2013 – 2015 | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
It nurtures leads, entertains followers, tracks your customers, reduces human error and streamlines repetitive tasks so that you can spend your time doing something more productive... marketing automa
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Some handy - and up to date! - statistics on marketing automation! 

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The Small Business Guide To Choosing The Right Marketing Automation System

The Small Business Guide To Choosing The Right Marketing Automation System | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
There is a *lot* of information about Marketing Automation (MA) out there. It’s a hot topic - and the promises of the technology to business is compelling - more leads, better leads, more customers, l
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Sarah Burke's curator insight, February 12, 2015 1:32 PM

Find the right marketing automation platform for your small business!

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Is Tsu Right For Your Small Business?

Is Tsu Right For Your Small Business? | Inbound Marketing For Small Businesses {Spokal} | Scoop.it

If you haven’t heard about Tsu yet, let me get you up to speed quickly.

Tsu a new social media platform that promises to give 90% of its revenue back to the people who’ve made the platform what it is – its users.

That’s right, Tsu, actually pays you to use it.

The idea was inspired by the fact that other social networks actually profit from user’s creating content and having their circles engage with it, without the creator ever seeing a penny from their content.

Sarah Burke's insight:

Heard about Tsu yet?

It's an up and coming social media platform that gives its contributors / content creators 90% of the ad revenue.

Gimmicky, I know.

But the hype was hard to ignore, and I wanted to know what it was all about - or, more specifically, if it's a platform that small business should be marketing on.

So I went ahead and did a little investigating to find out!

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Homer Simpson’s Guide to Humor in Marketing

Homer Simpson’s Guide to Humor in Marketing | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Did you ever notice how “humor” and “Homer” have the same amount of characters and start and end with the same letters? Coincidence? I think not! Well, actually it is. Fun fact: Matt Groening named the
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Well... I had a blast writing this! And I hope you have a laugh reading it. 'Cos that's kinda the whole point. 

Humor in marketing is all bout breaking down barriers, showing a more authentic self, and humanizing a brand. It's about connecting with people in a way that's positive, non-salesy, and yet still about your brand. 

Everyone likes to laugh. Make people laugh, and everyone will like you too! 

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15 Examples of the Good, the Bad and the Ugly of Newsjacking

15 Examples of the Good, the Bad and the Ugly of Newsjacking | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Recently, I stumbled across an article by Jay Baer on LinkedIn Pulse entitled “You’re Trying to Be Smart But It’s Clearly Not Working.” Being a huge fan of his work, and intrigued by the tone of his h
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Talking Case Studies, Outreach and Inbound with Gleam on the Startup Spotlight!

Talking Case Studies, Outreach and Inbound with Gleam on the Startup Spotlight! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles an
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The Startup Spotlight... Featuring Groove!

The Startup Spotlight... Featuring Groove! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles an
Sarah Burke's insight:

We talk to Groove about transparency, how different content works to bring in different types of leads, and how your original story can help you be heard in an industry that's saturated with content. 

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How To Stop Reading This Blog Post And Start Writing Your Own!

How To Stop Reading This Blog Post And Start Writing Your Own! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
One of the blog posts I get a lot of comments and questions on is actually the very first blog posts I ever wrote for Spokal. Faced with the daunting task of what to write for my very first blog post
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Want to start writing, but just not sure where to start? We hear ye. But don't worry - we're about to get you writing, like, right now.  

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Why Social Media And SEO Are The New Brangelina!

Why Social Media And SEO Are The New Brangelina! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
While at first glance social media and SEO might not seem like the world’s next power couple, as the years go by it’s becoming more and more apparent that the two topics have much more in common than
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In this post I look at how Twitter and Google are working together, at how G+ and Google work together, how social media influence matters when it comes to getting your content indexed and a variety of other things related to the ever-growing connection between social media and SEO.

For me, this is super exciting. This is when search engines are really trying to get their organic results as, well, organic as possible by looking at what's happening on sites where humans are present and engaging with content (i.e. social media).  

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What Modern Marketers Can Learn From Old-School Mexican Street Vendors

What Modern Marketers Can Learn From Old-School Mexican Street Vendors | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
The hustle and bustle of a Mexican marketplace fills my ears. Spicy incense and exotic scents tingle my nose. Colorful walls, bright bunting, patterned ponchos, and animated faces crowd my vision. Al
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Mexican marketplaces are exciting places, but they're ridiculously crowded too! How do the vendors make themselves stand out from the crowd? And what can we learn from them?

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Read With Caution: 15 Of The Absolute WORST Marketing Campaigns From 2014

Read With Caution: 15 Of The Absolute WORST Marketing Campaigns From 2014 | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Do you ever see a marketing campaign and your first thought is “what the heck were they thinking?” Yes, we’ve all been there. Sometimes these things go viral, and sometimes they just go unnoticed bec
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Want to know what NOT to do? Check out these major marketing fails from 2014!

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A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10)

A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) m
Sarah Burke's insight:

Online advertisement is a strategy that many businesses use to boost traffic to their website. While it can be effective to gain traffic in the short-term, it isn't a long-term strategy (unless you have the big budget to match!) If you want to boost your website's traffic in the short-term, here's a beginner's guide to online advertisement that is sure to help you out! 

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Content Marketing Is The Lifeline of Your Online Business (Blog Series Part 2 of 10)

Content Marketing Is The Lifeline of Your Online Business (Blog Series Part 2 of 10) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
In last week’s blog post, Introduction to Spokal’s 3 Pillars of Inbound Marketing (Part 1 of a 10 Blog Series) I told you that you’d be hearing a lot more about content, and I wasn’t bluffing! Content
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This post takes a look at why content marketing actually works, and the 5 reasons people tend to fail at it.  

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Introduction to Spokal’s 3 Pillars of Inbound Marketing (Part 1 of a 10 Blog Series)

Introduction to Spokal’s 3 Pillars of Inbound Marketing (Part 1 of a 10 Blog Series) | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Did you know that over 3 billion people are on the internet today? It’s true! On average, Google processes 40,000 searches per second – that’s 3.5 billion searches per day! Everyone’s on it! And, the
Sarah Burke's insight:

Ever feel frustrated by the overload of information on inbound marketing that's on the net? Not really sure what's important, and what you should ignore? Does it feel like you spend a ton of time reading about inbound marketing, only to find yourself back in the same spot that you started in?

As business owners, you just don’t have that kind of time to waste.

Spokal's introduction to their blog series aims at only focusing on the essential aspects of inbound marketing so that business owners who want all of the substance, and none of the noise can finally rest at ease.

The blog series focuses on Spokal’s 3 Pillars of Inbound Marketing: Website, Discovery and Lead Nurturing.

Under these 3 pillars, the blog series will look at what a business owner will need to focus on if they want to be successful in their inbound marketing initiatives.  

Sounds simple, right?

Well… that’s because it is. 

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Get Your Facts Straight: How to Stand Out From the Crowd with Fact Checking

Get Your Facts Straight: How to Stand Out From the Crowd with Fact Checking | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
With the introduction of the internet, fact checking is no longer the domain of scholars and journalists. Instead, anyone who can work a search engine, can type in a query and follow the bread crumbs
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Sarah Burke's curator insight, February 3, 2015 1:54 PM

How important is fact checking to your content marketing? Are we all a little guilty for quoting popular facts, without ever really looking into the original source and questioning its accuracy? And can this have negative repercussions for our customers?

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What You Really Ought to Know About Inbound and Outbound Marketing

What You Really Ought to Know About Inbound and Outbound Marketing | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
You’ve probably seen a lot of posts titled something along the lines of “Inbound vs Outbound Marketing”. When I first started off my career in marketing, it felt like that’s all I read about. And, af
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What you really ought to know about inbound and outbound marketing

When I first started out my marketing career, it felt like months before I really got a good grasp on the difference between inbound and outbound marketing.

And I'm not just talking about the definitions. 

For months, I was convinced that the two strategies were enemies and as I continued to read, it seemed like every single blog post was dedicated to destroying the traditional marketing strategy. 

Sure, they're different - but what we need is objective facts, not subjective opinion pieces. 

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How To Create A Customer Service Dream Team In 10 Easy Steps!

How To Create A Customer Service Dream Team In 10 Easy Steps! | Inbound Marketing For Small Businesses {Spokal} | Scoop.it
Be it online, in person, or over the phone, there’s one thing that we all eventually learn about customer service: It’s hard. And finding people who are great at it (and possibly even enjoy it!) is e
Sarah Burke's insight:

Great customer service is key to building a business, but many business owners consistently fail to realize the value in it. It's only recently that Michael O'Leary, the CEO of RyanAir has even realized that being kind to customers was a great investment of time and money!

Building a great customer service team isn't all that hard. It just takes the right people in the right place, giving them clear instructions, rewarding them for great work and ensuring that there are open avenues for feedback! 

Now you try!

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