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Are You Pricing Correctly? How to Price your Product - janicehostager.com | Blog

Are You Pricing Correctly? How to Price your Product - janicehostager.com | Blog | Small business marketing | Scoop.it
Are you wondering how to price your product or service for your small business? There are many ways to use psychology to help make a sale. Here's some tips!
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Rescooped by Janice Hostager from MailChimp Email Marketing
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Email Automation, Fast and Easy–who wouldn’t want that?

Email Automation, Fast and Easy–who wouldn’t want that? | Small business marketing | Scoop.it
Are you using email to grow customers? Email is the second biggest acquisition channel, behind organic search, with an ROI of 4,300%!

Via Meg Appleby
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Meg Appleby's curator insight, December 9, 2014 1:51 AM

Great tutorial on how to use MailChimp email automation.

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Five Quick Tips for Engaging Prospects Through the Buyer's Journey

Five Quick Tips for Engaging Prospects Through the Buyer's Journey | Small business marketing | Scoop.it
Sales - In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
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How to NOT get hacked... - Papermark Blog

How to NOT get hacked... - Papermark Blog | Small business marketing | Scoop.it
Our websites are under constant attempted hacker attack. Here are some tips to keep them out and not get hacked.
Janice Hostager's insight:

Are you aware of how many hacking attempts are taking place on YOUR website? I wasn't either, until I downloaded this plugin...

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Rescooped by Janice Hostager from Public Relations & Social Marketing Insight
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Social Media Frontiers: YouTubers Asked To Label Paid-For Videos

Social Media Frontiers: YouTubers Asked To Label Paid-For Videos | Small business marketing | Scoop.it

It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos.

 

It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened.

 

While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 1, 2014 9:21 AM

Important UK development for YouTube marketing programs to note. Stay tuned in the US and elsewhere.

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How To Be More Creative - Papermark Blog

How To Be More Creative - Papermark Blog | Small business marketing | Scoop.it
Being creative is an important part of being an entrepreneur. Here are some tips to being more creative.
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