Small Business Marketing
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Small Business Marketing
This topic board is here to provide help and information for small business owners
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How to build an online Presence| Social media Platforms | | Colm McGill

How to build an online Presence| Social media Platforms | | Colm McGill | Small Business Marketing | Scoop.it
Colm Mcgill's insight:
How to build an online Presence| Social media Platforms https://www.colmmcgill.com/how-to-bui... In today's post I speak of social media platforms. I of course mention Facebook , twitter, snapchat, instagram, LinkedIn, Youtube Google business just to mention a few. Please listen to the video now Video on How to build an online Presence| Social media Platforms So now you have watched the video you are aware the biggest message I tried to convey today was to act online Like you would online. Keep this in mind social media platforms are extension of yourself. So what I mean you need to translate you personality professionalism and knowledge from offline to online. You need to convey the same ideology and mission you have offline to online. Too many business owners do not interact online via social media platforms and this is a mistake. Many of you in business value the fact you offer the personal touch yet when you are online you are aloof. You simple do not engage with your fans or prospective clients or customers. Conclusion to How to build an online Presence| Social media Platforms What I want you to take away today guys is start engaging with your social media platforms. Act exactly online as you do offline keep in mind social media is a place of social interaction. It's a place that allows you to stand out from the crowd. It allows you to give value and build your brand and Authority within the industry. It also allows you to broaden your marketing net and give you the opportunity to capture new potential clients or customers. That is today guys next week we speak of Advertising. To check out the last post click on :How to build an Online Presence | Blogging
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How to build an online Presence | SEO | | Colm McGill

How to build an online Presence | SEO | | Colm McGill | Small Business Marketing | Scoop.it
Colm Mcgill's insight:
How to build an online Presence | SEO https://www.colmmcgill.com Morning Guys today is the fourth post in the series of "How to build an Online Presence". Today's post and video are where I speak of SEO Search Engine Optimisation.  Why not listen to my video post now!! Website  your home online Influencers and actors on your online presence Search engine optimisation SEO Blogging Social media platforms Advertising So you can appreciate I am sure that I have being breaking down each topic and creating content around these sub categories and I interlink each post so I go from part 1 to part 2 and so on. This helps massively with time on site to send a strong signal back to the search engine that I am extremely relevant for the keyword Phrase "How to build an Online presence. Of course this is extremely useful to you the business owner who wants to learn How to build an online Presence. Therefore its a win win. Also it makes perfect sense when you think about it. I have took the time to write and create content on this topic and I have done all the required SEO strategies to get to the first page and also to get there I need you the business owner to enge so it truly is a fantastic system and of course my aim is to make you a client in the future for SEO or other services. Conclusion on the post How to build an online Presence | SEO So that is it from me today I hope you have enjoyed this post. I think you will get much more value on this blog post; If you watch the video, as I clearly explain and give examples so that you can actually see what I speak off. So next week I shall be speaking on blogging so I hope to speak with you next week Speak soon Colm
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How to build an online line presence part 2 | | Colm McGill

How to build an online line presence part 2 | | Colm McGill | Small Business Marketing | Scoop.it
Colm Mcgill's insight:
How to build an online line presence part 2 https://www.colmmcgill.com Welcome guys today's post "How to build an online line presence part 2". This is a continuation to last fridays blog post. So this morning as you will here and see example in the video below that I am speaking of "YOUR WEBSITE IS YOUR HOME ONLINE". You have watched the video :"How to build an online line presence part 2" Now that you have watch the video you have seen that i went through the topics that will be discussed in the series of "How to build an online line presence part 2". The objective of this video and blog post is to open your eyes on the importance of your website to your online presence. It really is the place or platform that give you the opportunity to showcase your business and it really is the face of your business online. Conclusion to "How to build an online line presence part 2". So in conclusion I hope with the video and this post now you can see that yes, your website is your home online. It is important that you take the time to understand that you need to showcase your product and services correctly and that your website is your shop window online. You also need to keep all relevant mar]terial together so keep your apples with your apples and oranges with your oranges. I will do a video and blog post on this and I may call it navigation. But for now thats my post today . Next week I shall discuss "Influencers and actors on your online presence". Speak soon and I hope you got value from today's post "How to build an online line presence part 2" Colm
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Top 25 Benefits of Facebook Advertising & Why Every Business Needs It

Top 25 Benefits of Facebook Advertising & Why Every Business Needs It | Small Business Marketing | Scoop.it
Want to know all of the benefits of Facebook Advertising. This comprehensive list will blow your mind. Learn the benefits of social media advertising here.
Colm Mcgill's insight:
1 Your customers spend most of their time on Facebook 2. Facebook advertising is the most targeted form of advertising 3. Facebook Advertising is the cheapest form of advertising read on for 22 more reason you need to be advertising on facebook.
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10 Benefits of Using WordPress to Power Your Company's Website

10 Benefits of Using WordPress to Power Your Company's Website | Small Business Marketing | Scoop.it
Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company's website.
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10 Benefits of Using WordPress to Power Your Company’s Website
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Our commitment to making advertising work for people and businesses

Our commitment to making advertising work for people and businesses | Small Business Marketing | Scoop.it
Last autumn, we laid out the principles that guide the way we run our advertising business. Today, we're sharing how our ad principles have informed some of our recent actions.
Colm Mcgill's insight:
An interesting Article here on Facebook's commitment to people and business "Our commitment to making advertising work for people and businesses"
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Google My Business: How and Why to Integrate AdWords

Google My Business: How and Why to Integrate AdWords | Small Business Marketing | Scoop.it
There are several reasons to integrate your Google My Business page with you AdWords efforts. This digital advertising agency explains why, and tells you how.
Colm Mcgill's insight:
"The different digital applications that your business can leverage today are growing exponentially, and integrating them into one powerful strategy is easier than ever. Two of the most common and useful platforms are your Google My Business Page and Google AdWords, and now they can be integrated to create even more opportunities."
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Top Facebook Updates That You Can't Afford to Miss - February 2018 Edition

Top Facebook Updates That You Can't Afford to Miss - February 2018 Edition | Small Business Marketing | Scoop.it
Are you looking for the best Facebook Ads tips&tricks to maximize your ROI? Here you have all the latest Facebook news. Don't miss it!
Colm Mcgill's insight:
Changes include "Facebook Power Editor and Ads Manager have been finally put together Facebook is improving Pages Insights Facebook is improving privacy and data protection for users More Local News on Facebook From iOS Paywall to Breaking News on Watch: how Facebook Is taking the quality News challenge Facebook Community Leadership Program Facebook is testing the “Downvote” button Fourth Quarter Reports"
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Facebook's Updated News Feed Will Make Organic Post Reach Nearly Impossible

Facebook's Updated News Feed Will Make Organic Post Reach Nearly Impossible | Small Business Marketing | Scoop.it
Just when you thought organic post reach on Facebook couldn't get any worse.
Colm Mcgill's insight:
Small business owners take note!! you need to start advertising "Facebook's Updated News Feed Will Make Organic Post Reach Nearly Impossible " read on now
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How to Improve Your Facebook Video Watch Time

How to Improve Your Facebook Video Watch Time | Small Business Marketing | Scoop.it
Discover how to set up a Facebook ad campaign that generates longer Facebook video watch times.
Colm Mcgill's insight:
5 GREAT TIPS HERE ON " HOW TO IMPROVE YOUR FACEBOOK VIDEO WATCH TIME" #FACEBOOKMARKETING
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Facebook Ad Custom Audiences: Retargeting Those Who Know You

Facebook Ad Custom Audiences: Retargeting Those Who Know You | Small Business Marketing | Scoop.it
Social Media Marketing Podcast 276. In this episode Amanda Bond explores custom audiences and many new Facebook ads features.
Colm Mcgill's insight:
Facebook Page Engagement A custom audience based on Facebook page engagement does just what it says: It targets people who have interacted with your page on Facebook. read on!! #facebookmarketing
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9 Tips for Ranking in Google's Featured Snippets

9 Tips for Ranking in Google's Featured Snippets | Small Business Marketing | Scoop.it
Obtaining traffic from Google means that you’ve got to keep up with all of Google’s features all of the time. If you haven’t noticed, Google constantly changes their features. And you’ve got to know exactly how they work so that you can rank for them. You also have to keep an eye on competitors. Google …
Colm Mcgill's insight:
9 Tips for Ranking in Google’s Featured Snippets from Neil Patel
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Blog Analytics: How to Use Google Analytics (For Bloggers)

Blog Analytics: How to Use Google Analytics (For Bloggers) | Small Business Marketing | Scoop.it
Measuring your blog analytics is important. Here's our step-by-step (easy) guide to follow for setting up Google analytics (update
Colm Mcgill's insight:
Great article here on How To Use Google Analytics & how to install it if you have a wordpress site 
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How to build an Online Presence | Blogging | | Colm McGill

How to build an Online Presence | Blogging | | Colm McGill | Small Business Marketing | Scoop.it
Colm Mcgill's insight:
How to build an Online Presence | Blogging https://www.colmmcgill.com/category/h... Morning Guys, welcome to another blog post in the series " How to build an Online Presence " Where today topic is BLOGGING. So please click on the video presentation and lets get started. Start blogging to showcase your expertise Now that you have watched the video I highly recommend that you start blogging as its first and foremost a fantastic way of giving value to your prospective clients. This also allows you the opportunity to showcase yourself as an authority and an expert within the industry. For example this morning you have just listened to me this morning via a video. So there was no place for me to hide and it allowed me to demonstrate my knowledge and also gave me the opportunity to present to you in my style. Some of you might be motivated after to contact me for one of my service. Also you will also get some very useful information on how to build your own online presence which is the whole point of my series. Conclusion on How to build an Online Presence | Blogging So now that you have an introduction to blogging and why you should be blogging. You must schedule in a time to do your blogging and remain consistent. Lets take me as an example you can see that friday morning I post my material sometimes I do it on fridays and post directly some other time I create the content on other days but schedule the material to publish on a Friday morning. I hope you are getting value from these posts on the series of "How to build an online presence " and please feel free to contact if you would like to start working with me. Speak soon Colm
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How to build an online Presence | Digital marketing Consultant | | Colm McGill

How to build an online Presence | Digital marketing Consultant | | Colm McGill | Small Business Marketing | Scoop.it
Colm Mcgill's insight:
Morning Guys, this morning I am speaking on "How to build an online Presence". https://www.colmmcgill.com/how-to-bui... What I am actually going to do in the coming weeks is to discuss all the aspects and actors that influence and enable to help you build that online presence for your business. I have recorded a quick video on this topic "How to build an online Presence" which will be here below this opening paragraph. So you have listened to the video on "How to build an online Presence" you are fully aware that I shall be discussing topics like. Website your home online Influencers and actors on your online presence Search engine optimisation SEO Blogging Social media platforms Advertising Conclusion I hope you have enjoyed my post on "How to build an online Presence" and as i have said from the outset i will be creating more content on the headings i have highlighted above and the video. Also no doubt I will be adding in more topics as I go along. Speak soon Colm How to build an online Presence
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30 ways to market your online business for free | Search Engine Watch

30 ways to market your online business for free | Search Engine Watch | Small Business Marketing | Scoop.it
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to
Colm Mcgill's insight:
In this post, we share our top tips for how to market your online business for free – 30 different ways in fact.
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6 Compelling Reasons WordPress Is the Best Platform for Your Website

6 Compelling Reasons WordPress Is the Best Platform for Your Website | Small Business Marketing | Scoop.it
Reasons why WordPress is the best choice for your website. Learn all about WordPress and why it's the #1 choice for bloggers and businesses around the web.
Colm Mcgill's insight:
I totally agree with this article, wordpress is number one and perfect  solution to your website needs, yes you the business owner. read on to see more!!
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Is Google AdWords Worth It for Small Business? | ActiveCampaign Email Marketing Blog

Is Google AdWords Worth It for Small Business? | ActiveCampaign Email Marketing Blog | Small Business Marketing | Scoop.it
If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords. Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results. If you […]
Colm Mcgill's insight:
Why  Google adwords is worth it for small business owners...click to read on.....
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Free Facebook Ads Guide for 2018 | Step by Step Video Tutorial

Free Facebook Ads Guide for 2018 | Step by Step Video Tutorial | Small Business Marketing | Scoop.it
Learn How to Advertise on Facebook | Facebook Ads Tutorial for 2018 | Dropshipping Facebook Ads | Facebook Advertising for Beginners | Read This Article to Learn More About Facebook Advertising.
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Free Facebook Ads Guide for 2018 | Step by Step Video Tutorial
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Facebook Zero: The Changing News Feed and What Marketers Need to Know

Facebook Zero: The Changing News Feed and What Marketers Need to Know | Small Business Marketing | Scoop.it
Find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.
Colm Mcgill's insight:
"As Facebook changes go into effect, businesses will want to take steps to encourage meaningful interactions on the platform. Publish quality content that will spark conversations among users, engage in Facebook groups, and invest time in live video. Also learn how to advertise on the network and show followers how to ensure they see your page’s content first." this is a must read
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7 Benefits of Google AdWords to Grow Your Business | LeadSquared

7 Benefits of Google AdWords to Grow Your Business | LeadSquared | Small Business Marketing | Scoop.it
These benefits of Google AdWords will encourage you to start running ads right away, and improve your ad ROI. Read more! (Bonus: includes 3 case-studies).
Colm Mcgill's insight:
7 Benefits of Google AdWords to Grow Your Business Online : A must read for you the business owner
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Facebook, Google Leading to Internet Domination of Advertising

Facebook, Google Leading to Internet Domination of Advertising | Small Business Marketing | Scoop.it
Facebook and Google will capture a phenomenal 84 percent of the digital ad spend worldwide this year as the two online companies account for all of the growth in internet advertising this year, according to GroupM.
Colm Mcgill's insight:
This is a very interesting article  and highlights online  advertising  is dominating "internet advertising has overtaken television on a global basis" #digitaladvertising 
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Help! I Have Lots of ‘Add to Carts’ but No Sales! - Oberlo

Help! I Have Lots of ‘Add to Carts’ but No Sales! - Oberlo | Small Business Marketing | Scoop.it
So, you've found yourself in a situation which entrepreneurs dread. You have lots of 'Add to Carts' but no sales. We'll show you how to fix this b
Colm Mcgill's insight:
Have you an e commerce website and are struggling with sales?? this article is a must read!! #advertising
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How to Market Your Facebook Event and Boost Attendance

How to Market Your Facebook Event and Boost Attendance | Small Business Marketing | Scoop.it
Find out how you can leverage Facebook ads and Eventbrite to effectively market your event and boost attendance.
Colm Mcgill's insight:
How to Market Your Event on Facebook, if you want to promote  an event this is a must read "Conclusion Creating an event is a great opportunity for your business. Follow the best practices we’ve covered to market your events successfully year over year. For more tips on event marketing"
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