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Rescooped by Stefan Boyle from Marketing Automation, Marketing, Sales and Lead Generation
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Why You Should Fire Your Worst Clients

Why You Should Fire Your Worst Clients | Small Business marketing | Scoop.it

As someone who’s worked on both sides of the freelancer-client fence, I give a lot of “insider” advice to designers on dealing with their clients. One of the most common problems I hear is that designers would love to be...


Via Pedro Da Silva, massimo facchinetti
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Rescooped by Stefan Boyle from Public Relations & Social Marketing Insight
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4 Ways the Social Media Landscape Will Change in 2016 - Pardot

4 Ways the Social Media Landscape Will Change in 2016 - Pardot | Small Business marketing | Scoop.it

One of the most interesting studies I’ve read recently is Gartner’s Top Strategic Predictions for 2016 and Beyond: The Future Is a Digital Thing, a report published in October that delves into the evolving relationship between man and machine. The key takeaway? “Smart” and predictive technologies aren’t going anywhere anytime soon, and that applies to our business lives as much as it does to our personal ones.

 

-  By 2018, 20% of all business content will be authored by machines. 

-  By 2020, smart agents will facilitate 40% of mobile interactions, and the post-app era will begin to dominate.

-  By 2018, 6 billion connected things will be requesting support.

 

The implications of our increasingly smart world are both inspiring and frightening (as a copywriter, hearing that machines are making their way into the content realm is particularly scary!). As I started thinking about 2016 trends, it quickly became apparent that many of these same digital themes are making their way into the content marketing and social media spaces — and have been for some time.

 

Let’s take a look at some of the key trends we can expect to see over the next year. How will content and social — both already digital in so many ways — become increasingly digital in 2016?...


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Jeff Domansky's curator insight, December 30, 2015 3:01 AM

Contemplate these predictions from Pardot.

Rescooped by Stefan Boyle from Public Relations & Social Marketing Insight
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e15 Interesting Infographics Web Designers Will Enjoy

e15 Interesting Infographics Web Designers Will Enjoy | Small Business marketing | Scoop.it

The bold visual design of Infographics makes it easy to digest facts and figures about a given subject. There’s some great infographics based on interesting topics related to web design, from articles explaining the benefits of responsive design to interesting statistics about the industry. Today I showcase 15 interesting Infographics that every web designer will enjoy. Give your scrolling finger some exercise as you browse through this lengthy post!...


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Jeff Domansky's curator insight, October 21, 2014 3:55 AM

Very creative! Recommended viewing. 9/10

Paul Leslie's curator insight, October 21, 2014 4:17 AM

Some great ideas for our year 4 students on how to represent their data.

kmmk's curator insight, October 23, 2014 6:24 AM
Great visuals with nice Stats :-)
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What Is Content Marketing?

What Is Content Marketing? | Small Business marketing | Scoop.it
What Is Content Marketing?If you haven't heard the buzz around content marketing you really must have buried your marketing head in the sand recently!
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paulgreen's curator insight, April 15, 2013 11:23 AM

There certainly seems to be a lot of talk about content marketing replacing traditional SEO and SEM, so this article is worth a look.

paulgreen's curator insight, April 15, 2013 11:23 AM

There certainly seems to be a lot of talk about content marketing replacing traditional SEO and SEM, so this article is worth a look.

paulgreen's comment, April 15, 2013 11:24 AM
Hi Stefan - trust all is well with you. Great article - thanks for sharing.
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5 tips for repurposing your content on SlideShare

5 tips for repurposing your content on SlideShare | Small Business marketing | Scoop.it

Recycling existing content into a SlideShare is a great way to get more mileage from content you have already spent the time and effort to create. It is a wonderful medium for presenting information visually.

 

By the end of 2013, SlideShare averaged 60 million unique visitors a month…215 million page views” and was “among the top 120 most-visited websites in the world, according to its website. SlideShare is the perfect vehicle for extending the life of your content. Adapting existing content into a Slideshare allows you the perfect opportunity to present your information in an exciting, humorous or unexpected light. It provides a platform from which you can inform and educate your viewers about the subject matter.

 

Consider the following 5 tips as you repurpose your content into a SlideShare....


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Jeff Domansky's curator insight, December 30, 2015 1:34 AM

Valuable tips to help you maximize the ROI on your content.

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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Small Business marketing | Scoop.it
With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social channel.

To learn more, we asked 10 founders from the Young Entrepreneur Council (YEC) why they weren’t yet ready to leave Facebook for business behind. Here's what they told us.

Via Brian Yanish - MarketingHits.com
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How To Design The Best Business Card | Infographic

How To Design The Best Business Card | Infographic | Small Business marketing | Scoop.it

Designing an effective business card is quite the work. 

 

Here is an excellent infographic to help you with that!

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