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Website Redesign: From Concept Sketch to Lead Generation Reality

Website Redesign: From Concept Sketch to Lead Generation Reality | Small business marketing | Scoop.it
After you've created goals and are ready to tell your story, it's time to generate leads. Concept sketches can be instrumental when communicating aspects of a web page to your design and development team.
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Social media marketing could be reaching the saturation point

Social media marketing could be reaching the saturation point | Small business marketing | Scoop.it
A new Mindshare report has suggested that within the next two years, this channel may present challenges.
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Google Authorship: SEO Benefits You Need to Know

Google Authorship: SEO Benefits You Need to Know | Small business marketing | Scoop.it
Google Authorship is a hot topic among authors and the SEO community. Discover the importance, SEO benefits and examine examples of Google Authorship.
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The 7 Step Daily Twitter Marketing Plan

The 7 Step Daily Twitter Marketing Plan | Small business marketing | Scoop.it
Blog post at Social Media Marketing : If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should [..] (7 Steps To Daily Twitter Marketing Plan
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Attraction Marketing - How to Feel Good and Attract People to Buy

http://onlinemarketingmlmsolutions.com/?t=ytattraction Attraction Marketing System Jeremy Howie - 970.218.6775 Attraction Marketing - How to Feel Good and At... (Attraction Marketing - How to Feel Good and Attract ...
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What is the Best Time to Send Emails to Your Subscribers (Infographic)

What is the Best Time to Send Emails to Your Subscribers (Infographic) | Small business marketing | Scoop.it
Email marketing is a great way to monetize your online business. The following infographic will show you the best times to send out your email campaigns!
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Focus Your Social Media on Customers and Community - Internet Sales Managers Community

Focus Your Social Media on Customers and Community - Internet Sales Managers Community | Small business marketing | Scoop.it
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox.
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A Great Leader Often Does Very Little

A Great Leader Often Does Very Little | Small business marketing | Scoop.it
Think you have to work all the time to lead a great company? You're wrong.
Joshua Frazier's insight:

I think it has an impact for any entrepreneur, leader (be it a student organization leader or a corporate manager), or a director/manager. The best thing a manager and leader can do is to let go of everything and trust your people. Hire good people and you shouldn't have to worry about everything yourself.

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Getting to the Heart of Why We Network - Forbes

Getting to the Heart of Why We Network - Forbes | Small business marketing | Scoop.it
How many clichés are we small business folks expected to embrace?  Blogging: “Content is king.”  Social media: “LinkedIn is for the people you know. Facebook is for the people you used to know.
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10 Tips to Boost Your Sales Now - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX

10 Tips to Boost Your Sales Now - Hosted PBX | Hosted Phone System | VoIP Phone System | VoIP PBX | Small business marketing | Scoop.it
Every business falls into a sales slump. But that doesn’t mean that you have to wait it out.
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Your Business Doesn’t Really Need Social Media

Your Business Doesn’t Really Need Social Media | Small business marketing | Scoop.it
Many times when I’m consulting with clients, I get asked, “Does my business really need social media?” And I’ve realized that the answer is often no. No, your business doesn’t need social media. I’ve actually come up with a little quiz for you to take to determine whether or not your business needs social media. My business doesn’t really need social media quick quiz....
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40 Entrepreneurship Quotes You’ve Never Heard | JuniorBiz

40 Entrepreneurship Quotes You’ve Never Heard | JuniorBiz | Small business marketing | Scoop.it
List of entrepreneurship quotes from the world’s top young entrepreneurs. All under the age of 24.
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Schools think too narrowly on entrepreneurship - Financial Times

Schools think too narrowly on entrepreneurship - Financial Times | Small business marketing | Scoop.it
Schools think too narrowly on entrepreneurship
Financial Times
In the US alone, the number of schools offering courses in entrepreneurship has grown from fewer than 100 in 1977 to more than 2,000 today.
Joshua Frazier's insight:

I have to agree with this assessment. I am pursuing an entrepreneurship certificate. Instead of being critical of students ideas and asking the tough questions such as, what is the planned ROI? Target Market? Location? What value does this company add to the market? The customer/ client? Instead we are expected to applaud their effort and say go for it....pursue this carelessly thought out plan. I'm not against giving hope, but give hope when it is due, give criticism where it is due, and spare the students the heartache and financial burden of a bad idea. I think Jack Welsh had the right idea, cut out the poor performers early. That way they have a chance to find what fits their talents. What is worse? Carrying a poor performer (or idea) forward or cutting it early before it becomes a burden?

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Why should your business have a social media policy?

Why should your business have a social media policy? | Small business marketing | Scoop.it
The simple answer is to protect your business.Yesterday evening I was reading Twitter and saw a post from Duncan Ballantyne outing a Twitter “troll”, as a result of him doing this the name of the b...
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Top Salespeople Use LinkedIn to Sell More - HBR Blog Network

Top Salespeople Use LinkedIn to Sell More - HBR Blog Network | Small business marketing | Scoop.it
Nearly one in five reps have used the social media site to generate new revenue. Excerpt... Contact Types The composition of contacts varied greatly between Enthusiasts and Casuals. About 30% of Enthusiasts' contacts were with existing clients, compared to only 5% for Casuals. Over 85% of Enthusiasts indicated they use their LinkedIn account to engage prospective customers during the sales process, while only 20% of Casuals did. Twenty percent of Enthusiasts contacts were prospective customers, on average, whereas it was less than 4% for Casuals. Customer Research Every Enthusiast and nearly half of Casuals use LinkedIn to find out who they should contact in order to secure customer meetings. Over 90% of Enthusiasts and 65% of Casuals use LinkedIn prior to customer meetings to find out more about the people they will meet. Specifically, they are interested in where they have worked in the past and who they might know in common. Both groups also use LinkedIn extensively to verify a person's title. About 55% of Enthusiasts and 10% of Casuals use LinkedIn to research their competition. Account Prospecting Less than 15% of Enthusiasts and none of the Casuals ever reported making an unsolicited initial customer contact directly through a LinkedIn invitation. Nearly all salespeople commented they were fearful this would be perceived negatively by the prospective client. Instead, over 85% of Enthusiasts and 50% of Casuals indicated they would use LinkedIn to ensure they were contacting the right person but make first contact via email. The majority of both Enthusiasts and Casuals indicated their companies supplied better prospecting tools than LinkedIn. Overall, LinkedIn was rated as a prospecting tool by Enthusiasts at 3.8 and 2.1 by Casuals. Use of Groups On average, Enthusiasts belong to 12 groups and Casuals to four. Both Enthusiasts and Casuals indicated their main purposes for joining groups was to keep in touch with colleagues they worked with in the past, follow companies of interest, and to improve industry related knowledge or sales-skills. No one indicated they had generated an initial customer meeting based upon a group membership. Existing Client Communication Seventy percent of Enthusiasts and 18% of Casuals reported they had used LinkedIn to keep existing customers informed about their company's offerings. Those who did used LinkedIn to send short messages that contained links to press releases, white papers, analyst reports, product announcements, and company produced videos. However, both groups overwhelmingly preferred to use e-mail to stay in touch with existing clients.
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For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer

For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer | Small business marketing | Scoop.it
Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space. Excerpt... The same survey also found that, on average, B2B marketers planned to spend 33% of their marketing budgets on content marketing this year, up from 26% in 2012. Ideally, B2B marketers can use content marketing effectively through the customer life cycle. These marketers endeavor to not only attract customers’ attention but to also engage them. A survey by content curation software provider Curata found that engagement was the most frequently cited objective of content marketing among US B2B marketers.
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Steve Blank: "Entrepreneurship is a Calling"

Steve Blank, serial entrepreneur and Stanford consulting associate professor, explains what it takes to become a successful entrepreneur. He appeared at the ...
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6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog

6 Ways to Expand Your Social Media Reach | Jeffbullas's Blog | Small business marketing | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.
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Start-up business workshop set in Portage

Start-up business workshop set in Portage | Small business marketing | Scoop.it
PORTAGE | The Northwest Indiana Small Business Development Center is offering its business feasibility workshop from 5 to 7 p.m.
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[7-Day Special Offer] #1 Content Curation Software Used by 6500+ Marketing Professionals! - Content Curation Academy

[7-Day Special Offer] #1 Content Curation Software Used by 6500+ Marketing Professionals! - Content Curation Academy | Small business marketing | Scoop.it
[7-Day Special Offer] #1 Content Curation Software Used by 6500+ Marketing Professionals!: [7-Day Special Offe... http://t.co/VybOw2rOWE
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'Give Back' Is One of the World's Most Impoverishing Commands - Forbes

'Give Back' Is One of the World's Most Impoverishing Commands - Forbes | Small business marketing | Scoop.it
Telling the businessmen whose successes have vastly improved our lives to 'give back' is a grave injustice.
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Lead Generation Tips – Know What You Are Outsourcing For! | Business 2 Community

Lead Generation Tips – Know What You Are Outsourcing For! | Business 2 Community | Small business marketing | Scoop.it
There is no point in outsourcing lead generation when you have no clue as to what you are doing it for! It is like making an order in a high-class French (Lead Generation Tips – Know What You Are #Outsourcing For!
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Five Steps to Start Innovating

Five Steps to Start Innovating | Small business marketing | Scoop.it
Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence.
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10 Questions to Ask Before Family and Friends Become Business Partners | Entrepreneur.com

Business ideas and trends from Entrepreneur Magazine. The latest news, expert advice, and growth strategies for small business owners.
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