Small Business Marketing Magic
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Small Business Marketing Magic
Tips, tricks, tools and ideas to help small business magically attract new and repeat customers.
Curated by Mary Anne Hahn
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How Local Businesses Should Size Up & Tackle Social Media - Search Engine Land

How Local Businesses Should Size Up & Tackle Social Media - Search Engine Land | Small Business Marketing Magic | Scoop.it
How Local Businesses Should Size Up & Tackle Social Media Search Engine Land The debate about the best social media channels for local businesses to reach customers/prospects will likely rage on as channels evolve and the industry as a whole...
Mary Anne Hahn's insight:

I would add having a blog or an email newsletter to the marketing mix, and use YouTube or Pinterest over LinkedIn when appropriate, but otherwise agree with this article.

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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Small Business Marketing Magic | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Kathleen Holmlund's comment, October 20, 2013 3:38 PM
the stats they use appear to be early 2012 ones though... SM stats are much higher now.
Sophie Alexandra Aiachi's curator insight, October 21, 2013 4:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Asmaa Lahlou's curator insight, November 13, 2013 10:18 PM

email marketing is one of the foundation of Internet marketing. 

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There's a Right Way to Do Online Networking - Wall Street Journal

There's a Right Way to Do Online Networking - Wall Street Journal | Small Business Marketing Magic | Scoop.it
Business 2 Community
There's a Right Way to Do Online Networking
Wall Street Journal
After getting his M.B.A.
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Building Your (Marketing) Field of Dreams (Part 2) | The Word Genie

Building Your (Marketing) Field of Dreams (Part 2) | The Word Genie | Small Business Marketing Magic | Scoop.it
Mary Anne Hahn's insight:

My newest blog post.

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Turn Your Social Media Profiles into Business Cards - Technabob (blog)

Turn Your Social Media Profiles into Business Cards - Technabob (blog) | Small Business Marketing Magic | Scoop.it
Technabob (blog)
Turn Your Social Media Profiles into Business Cards
Technabob (blog)
Social media plays a big part in people's lives these days. Not just in their personal lives, but also in what they do for a living as well.
Mary Anne Hahn's insight:

I plan to check this out!

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How to engage positively with customers through social media - The Guardian

How to engage positively with customers through social media - The Guardian | Small Business Marketing Magic | Scoop.it
The Guardian
How to engage positively with customers through social media
The Guardian
Consumers talk about companies on social networks: every day conversations about brands are shared on sites like Twitter and Facebook.
Mary Anne Hahn's insight:

This article addresses one of the biggest fears that businesses have about social media.

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What Tim Tebow Can Teach You About Marketing… - Small Business Marketing Blog | GKIC

What Tim Tebow Can Teach You About Marketing… - Small Business Marketing Blog | GKIC | Small Business Marketing Magic | Scoop.it
Learn small business marketing ideas and marketing for small business. Learn small business marketing techniques from the best in the industry!
Mary Anne Hahn's insight:

Excellent article--it's about putting yourself out there and engaging people,

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donhornsby's curator insight, May 10, 2013 7:23 AM

(From the article): One comment from a writer sums it up, “In America we love the story about the little guy. The guy who people believed couldn’t get the job done and then finds his way to do just that, and in dramatic fashion.” And this is what makes Tebow so memorable.

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How to Improve Your Social Media Calls to Action

How to Improve Your Social Media Calls to Action | Small Business Marketing Magic | Scoop.it

Excerpted from article by Heidi Cohen published on Social Media Examiner:
"Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.

#1: Determine What You Want Prospects to Do:
Your call to action should encourage readers to engage with you further.
Make readers an offer they want. You can consider offering white paper downloads, ebooks, ongoing emails, discount coupons and/or free consultations.

#2: Create a Great Hook:
You’ll need to answer the question, “What’s in it for me?” This is what your prospects want to know.
And your request must make sense to them. This means not asking prospects to purchase if they’re still in an information-gathering mode.

#3: Motivate Prospects to Act:
Remember, you want to give your readers a reason to act.
Provide sense of urgency. Make people an offer they can’t refuse. Give them a one-time offer to encourage a response. Realize, however, they may only buy when you provide coupons going forward.

#4: Optimize Your Call to Action:
Like other aspects of your content, formatting matters! Here are some points to consider.
- Use a contextually relevant presentation;
- Make your call to action stand out visually;
- Qualify your offer;
- Limit selection choices;
- Place calls to action in multiple locations on your pages;
- Keep calls to action above the fold;
- Put call-to-action options in order of importance;
- Include social sharing.

#5: Maintain a Consistent Presentation on Landing Pages:
This is one of the biggest reasons calls to action don’t work. Send prospects to the appropriate step in the purchase process.
Make sure you use the same wording and graphics. The goal is to show continuity. Don’t let the reader think that you’ve sent them to the wrong place or they’ll leave.

#6: Test to Maximize Results:
Every element of your call to action can be tested. When testing, only modify one factor at a time or you won’t know what caused the change.

#7: Measure Results:
How can you measure your results? You want to track the impact of your social media calls to action back to your original objectives. Here are some metrics to track:
- Impressions;
- Click-throughs;
- Click-through rate;
- Completions;
- Completion rate..."

Each step is analyzed with detailed information. Read full article here:
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/


Via Giuseppe Mauriello
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Martin (Marty) Smith's curator insight, May 3, 2013 8:29 AM

No matter how GOOD your calls to action are they can always get better :).M

Mary Anne Hahn's curator insight, May 4, 2013 8:32 AM

Your marketing goes nowhere without an effective call to action.

Liz Wilson's curator insight, May 5, 2013 2:07 PM

How much time do copywriters give to crafting the best CTAs? Great tips here to do better.

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Relationship-Building on Twitter

In this video I go over the like, know and trust factor that can be enhanced through Twitter search. I also explain why if you're in the people business this is the most powerful tool available to ...
Mary Anne Hahn's insight:

Excellent Twitter tip--if you're not doing this, start today.

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Small Business Marketing Magic | Scoop.it
Don't be fooled by this terrible social media marketing advice.
Mary Anne Hahn's insight:

I don't agree with all 30...but I do agree with 29 of these!

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Update to Local Business/Place Page Management in Google+


Via Martin Maybruck
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Martin Maybruck's curator insight, February 15, 2013 8:38 AM

Google Upgrades the G+ Local Editor
More tips at http://www.localmobileinsider.com

Jade’s post in the forum:
https://productforums.google.com/forum/#!category-topic/business/need-advice/3LXV09Fe-8A

We’ve made some updates to the verification and editing experience for users managing pages in Google+ (in the Local Business or Place category). Take a look by visiting the page for your business, navigating to the About tab, and clicking Edit Business Information.

What’s new?

- better status updates that tell business owners if their edits are pending or rejected

- progress bar to help business owners fill out the most essential information

- can now add categories via Google+

- updated look and feel (tell us what you think!)

Turnaround time for quality checks on edits will remain the same but we’re working hard to improve this experience as well. We hope you enjoy the new business information editing experience in Google+!

More tips at http://www.localmobileinsider.com

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Small Business Owners – Where are you on Google? | Simon Jordan

Small Business Owners – Where are you on Google? | Simon Jordan | Small Business Marketing Magic | Scoop.it
How small business can get on page 1 of Google without paying a penny...

Via Steve Cassady
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Small Businesses Do It Better - Small Business interviews, resources, news and tips

Small Businesses Do It Better - Small Business interviews, resources, news and tips | Small Business Marketing Magic | Scoop.it
We love small businesses! Our mission is to raise awareness for the small business community by providing small business interviews, tips, resources and news.

Via Steve Cassady
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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Small Business Marketing Magic | Scoop.it

“ Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.”


Via The Fish Firm II, Antonios Bouris, Lauren Moss
Mary Anne Hahn's insight:

People walk around with smartphones and tablets, not phone books.

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Jérôme MONANGE's curator insight, September 30, 2013 5:25 PM

Le chainon manquant de l'omni-canal : le mobile est appelé à révolutionner le retail et le marketing du retail ...

 

Jérôme MONANGE ; Administrateur LAB RETAIL 2025Strategic Marketing Manager & Retail & Shopper & Omni-Canal  http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm
odysseas spyroglou's curator insight, October 1, 2013 8:30 AM

I really like infographs like this one.

Lee Werrell's curator insight, October 6, 2013 6:48 AM

Mobile is definately the future. Get onboard now and optimise your exposure

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5 Social Media Mistakes to Avoid | Social Media Today

5 Social Media Mistakes to Avoid | Social Media Today | Small Business Marketing Magic | Scoop.it
If you feel that social media isn't working for you, it's time to take a close look at what you're doing. Could you avoid these mistakes?
Mary Anne Hahn's insight:

Excellent article,--small buisness owners, take heed.

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Rental car companies court customers on social media - USA TODAY

Rental car companies court customers on social media - USA TODAY | Small Business Marketing Magic | Scoop.it
Rental car companies court customers on social media
USA TODAY
Frequent business traveler Clarissa Cervantes enjoys viewing auto rental social-media pages, mainly because they save her money.
Mary Anne Hahn's insight:

Two competitors employ different social media marketing strategies.

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Building Your (Marketing) Field of Dreams (Part 1) | The Word Genie

Building Your (Marketing) Field of Dreams (Part 1) | The Word Genie | Small Business Marketing Magic | Scoop.it
Mary Anne Hahn's insight:

Launching my new marketing blog for small business owners!

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How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC]

How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC] | Small Business Marketing Magic | Scoop.it
Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media?

Via Brian Yanish - MarketingHits.com, Hannah Kramer
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Geveta Cook's comment, October 14, 2013 9:06 PM
You gota love how we 'expect' special offers after liking a brand or company page, apparently social media is making us harder to please?
Kay'Gee Rox's comment, October 15, 2013 11:59 PM
Word of mouth (online or physical) has always been the strongest persuasion touchpoint for me =)
Kay'Gee Rox's comment, October 16, 2013 12:00 AM
@Geveta...yeah ppl are becoming harder to please because brands are sucking up to us all... it's quite annoying when a brand screams "free stuff" everybody runs towards it like a flock of sheep ... but when it becomes premium, they think "to hell with you" and move on to the next.
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Why Small Businesses Are Losing On Social Media

Why Small Businesses Are Losing On Social Media | Small Business Marketing Magic | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.

 


Via Florinel Nicolai Deciu
Mary Anne Hahn's insight:

Like any marketing campaign, you can't just throw money at social media and hope it works.  Excellent article.

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Ivon Prefontaine, PhD's curator insight, May 25, 2013 11:26 AM

An important consideration for me moving forward.

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Small Business Marketing Magic | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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Build a Better Professional Network and Transform Your Business

Build a Better Professional Network and Transform Your Business | Small Business Marketing Magic | Scoop.it
Did you know there is a direct correlation between who you spend time with and what your life looks like? True. You tend to be happier if you hang out
Mary Anne Hahn's insight:

It's about collaboration.

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The Top 10 Ways to Market Your Business Online

The Top 10 Ways to Market Your Business Online | Small Business Marketing Magic | Scoop.it
As a marketing expert, I receive a lot of email, calls, and I notice tons of questions on discussion boards from business owners who are trying to market their business online. So as a business  ow...
Mary Anne Hahn's insight:

It takes time, commitment and perseverence--but these do work!

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How Do I Use Social Media For My Small Business?

How Do I Use Social Media For My Small Business? | Small Business Marketing Magic | Scoop.it

When talking to business owners, I often hear them say that social media isn’t working for them, or that they don’t think it can work for them. If they don’t sell something on the internet, they feel like it is a touchy-feely waste of time.

 

I suppose that could be true, sometimes.

 

More likely, though, is that they have neither the time nor the inclination to make it work. The inclination issue, I can’t really help with. Someone who thinks Facebook is stupid is not going to be persuaded by me in a blog post. However, if using Facebook or Twitter or whatever just hasn’t seemed to click, or you feel like you’re wasting your time, then let’s talk.

 

Do I even need to be on social media?

 

I’m going to give you the real dirt here, folks. Your local business probably doesn’t need to be on all the social media networks. You might not need to tweet regularly. It is possible that you can ignore LinkedIn. Perhaps FourSquare, Yelp and Instagram are not right for your business.

 

But yes, in general, your business needs to use these tools. 


Via paulgreen
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Adam Urbanski

Adam Urbanski | Small Business Marketing Magic | Scoop.it
Is your current marketing plan not attracting enough new clients? Let me show you how to use...
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Social Media – Time Waster or Essential Marketing Tool?

Social Media – Time Waster or Essential Marketing Tool? | Small Business Marketing Magic | Scoop.it

The more eyeballs you have on your, Facebook, Twitter, Pinterest, and other social media sites the greater the potential customer base.


Via Hannah Kramer
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Hannah Kramer's curator insight, December 4, 2012 4:34 AM

The more eyeballs you have on your, Facebook, Twitter, Pinterest, and other social media sites the greater the potential customer base.