SME News and Tips Ireland
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Entrepreneurship Education for the Jobless

Entrepreneurship Education for the Jobless | SME News and Tips Ireland | Scoop.it
A nonprofit is helping transform the unemployed into entrepreneurs through simple but effective training. File that under both 'good deeds' and 'smart economics.'
Quotefish's insight:

Talent doesn't equal business savvy every time. The nonprofit Intersect Fund is working to give potential entrepreneurs the business skills to get their small businesses off the ground.

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The Secret to Great Social Content

The Secret to Great Social Content | SME News and Tips Ireland | Scoop.it
[Hedgehog & Fox - as found for sale on Etsy by StayAwake in London, Ontario] First off, the title of this post is misleading. There is no formula, everything is social and it's not about the co...
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When Social Media Is Not Your Best Marketing Strategy

When Social Media Is Not Your Best Marketing Strategy | SME News and Tips Ireland | Scoop.it

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to... Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing. But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium. If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 4, 2013 6:19 PM

Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.

Robyn Mather's curator insight, June 8, 2013 2:59 PM

Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article

Altamash Hamayon Khan's curator insight, May 11, 2015 6:18 AM

I guess thats important.

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Reevaluating the Press Release in the Digital Content Age | Business 2 Community

Reevaluating the Press Release in the Digital Content Age | Business 2 Community | SME News and Tips Ireland | Scoop.it

In an era when media and content strategies demand deep and broad storytelling methods over a variety of digital and print platforms, the press release still has a role to play – but that role is more limited than it once was. A concise, jargon-free press release can help you communicate real news directly to your target audiences: customers, prospects, investors or partners. When you embed relevant hyperlinks in such an announcement, it can educate influencers in your market by leading them to resources beyond the release, such as videos, presentations, white papers, spec sheets and other pieces of content. And with keywords in your headline and copy, your press release can help your company get found online. All of those results are valuable, but if you’re counting on a press release to accomplish the following, you’re in for disappointment....


Via Jeff Domansky
Quotefish's insight:

Like everything else in marketing, the press release is a changing form.

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Jeff Domansky's curator insight, May 29, 2013 1:58 PM

The "old" press release can't do it any longer but a new approach can have impact.

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Writing a Business Plan : Startup Ideas : Sequoia Capital : US

Writing a Business Plan : Startup Ideas : Sequoia Capital : US | SME News and Tips Ireland | Scoop.it

EVERY BUSINESS STARTS WITH A BLINKING CURSOR OR BLANK SHEET OF PAPER. THE BEST FOUNDERS ARE CLEAR THINKERS. THEY DON’T NEED MANY WORDS, CHARTS, SPREADSHEETS OR SLIDES TO EXPRESS THEIR IDEAS. MANY OF THEM JUST USED THIS SIMPLE OUTLINE.

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Susan Bagyura, High Performance Coach's curator insight, July 2, 2013 5:40 PM

I like approach because it's short and focused.  The most important thing is to have talking points as people aren't going to read a novel.  When using the business plan as a roadmap, it won't be followed either if it's too  big and unwieldy. 

Chuck Devers's curator insight, July 30, 2013 11:11 PM

We are ready to get you growing!

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Smarta - Business advice and tools for Startups & Small Businesses

Smarta - Business advice and tools for Startups & Small Businesses | SME News and Tips Ireland | Scoop.it
Smarta.com is a business support and advice network for start-ups, small business owners and entrepreneurs. Free practical guides, tools and video interviews.
Quotefish's insight:

A great resource for all things relating to starting your own business.

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100 Startup Steps in Review - The Startup Guide - Building a Better World Through Entrepreneurship

100 Startup Steps in Review - The Startup Guide - Building a Better World Through Entrepreneurship | SME News and Tips Ireland | Scoop.it

Via Tamás Turcsán
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9 Best practice tips for marketing emails - Fourth Source

9 Best practice tips for marketing emails - Fourth Source | SME News and Tips Ireland | Scoop.it

Condensed...

 

We at SendGrid have created some key guidelines for marketers to follow to avoid the spam folder and ensure that emails and newsletters get delivered to enthusiastic subscribers.

1. Send a welcome message

2. Keep a clean list, avoid spam traps and keep bounce-rates low

3. Send good email!

4. Take an interest in your subscribers  and personalise email content

5. Write clear subject lines

6. Brand your company

8. Say thank you

9. Make it easy to unsubscribe


Via CYDigital
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CYDigital's curator insight, April 30, 2013 7:37 AM

Basic rules of the road. Blocking and tackling kinda post, and worthwhile to reinforce every so often. Big one is keeping the list clean so that you're scoring well.


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Record breaker: Eurozone unemployment now at 12.1 per cent

Record breaker: Eurozone unemployment now at 12.1 per cent | SME News and Tips Ireland | Scoop.it
Over 19 million people are unemployed in the eurozone but Ireland has recorded one of the largest year-on-year decreases in unemployment rates.
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Infographic: Your Social Media Marketing requires Images - Marketing Technology Blog

Infographic: Your Social Media Marketing requires Images - Marketing Technology Blog | SME News and Tips Ireland | Scoop.it

The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must incorporate imagery.

 

It’s one of the reasons why we also love our sponsors, Depositphotos. They have an enormous selection of affordable images that you can use to dress up your social media campaigns.

 

This infographic from LTU points out some of the interesting statistics associated with social media and images. If you want know more about Visual Brand Intelligence, download our whitepaper Brand Intelligence in the age of Imagery.



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What is a Natural Storyteller?

What is a Natural Storyteller? | SME News and Tips Ireland | Scoop.it

"You know that feeling, when you can’t wait to get home to tell your significant other about the crazy thing that just happened at work? The second you walk through the door, even before you kick off your pinchy-toe shoes, you’re saying, “You’re not going to believe this . . .” as you launch into the story, complete with revealing hand gestures, passion, and well timed pauses that effortlessly build to the riveting climax."


Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, April 16, 2013 12:37 PM
And many thanks to Denyse, Comeja, Two Pen's, and Os's additional comments pointing out the value of this article.
Ally Greer's curator insight, June 10, 2013 3:29 PM

Anyone who knows me knows that I love telling stories. (Usually more than once.) The above excerpt essentially describes every single day of my life. Sharing life experiences with people who mean something to me is what makes these experiences that much more exciting.


Read below, as Karen Dietz sums up my thoughts way better than I ever could. Thanks Karen and Gregg!

Dawn Mullen's curator insight, July 4, 2013 9:11 AM
I am a Realtor not a writer. I still have to use the story in both pictures and words to tell the story of a home I am selling. It is true a picture is worth a thousand words and together a picture and a caption should be not just information but a story. Call me. I can show you the difference.
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7 Key Design Tips for High-Converting Landing Pages | HubSpot

7 Key Design Tips for High-Converting Landing Pages | HubSpot | SME News and Tips Ireland | Scoop.it

Excerpted from article by HubSpot:

"Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy. They are the hub of your lead generation efforts, and that's why every campaign you run and offer you create should be tied to a custom landing page -- as opposed to an ambigious homepage where visitors have to guess what to do next.

 

So to help you build good looking and high-converting landing pages, we wanted to share some design-related best practices.

 

1) Get to the point.
We all know people have short attention spans -- so why aren’t we considering that in landing page creation?
So when designing your landing pages, get straight to the point. People came to the page for a reason, so make sure you address that reason clearly and succinctly by highlighting the value of what you're offering and how it addresses their needs, interests, or problems.

2) Use contrasting colors.
Keep in mind that you always want your main call-to-action (CTA) to really POP off your landing page. So when you're encouraging visitors to fill out a form and click on that 'submit' button, make sure it's easy for visitors to see where they should complete that action. That's why using complementary and contrasting colors is a great way to call a visitor's attention to exactly where you want it.

3) Stamp on a logo.
Keep your brand top of mind when they're downloading your content and offers by making sure the viewer knows exactly where they are. All your landing pages should have your logo placed strategically on the page.

4) Avoid visual clutter.
While displaying extravagant visuals on your landing pages may sound like a fabulous idea, oftentimes it distracts the reader from the main point of the landing page, creation more friction on the landing page instead of supporing conversion.

5) Never underestimate formatting.
Formatting is probably the easiest design best practice to follow when crafting good-looking landing pages. It's also one that can go a really long way with little effort. Clearly laying out your headlines, images, copy, form, etc. can help you highlight the value of your offer and tee up conversion by creating a visual-friendly user experience that guides visitors to complete the conversion.

6) Add social proof.
This adds third-party credibility to your content and offers and can help boost conversions. Do you have any case studies or testimonials you can pull quotes from? Furthermore, try searching through social networks like Twitter, Facebook -- or another social platform of your choice! Consider embedding tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page.

7) Be consistent.
A sense of consistency can help the end user know how to navigate your pages over time, eliminating the friction caused by having to get the lay of the land each time, and resulting in drop offs in conversion rates.

Each tip is analyzed with more information and examples.

Read full original article and download 79 free landing page templates here:
http://blog.hubspot.com/7-landing-page-design-tips




Via Giuseppe Mauriello
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John van den Brink's curator insight, April 13, 2013 1:19 PM

Great Scoop!

malek's curator insight, April 14, 2013 5:55 PM

Design best practice

Marc B.'s comment, April 20, 2013 7:09 PM
These are great tips. I think numbers 1 & 4 are the most important. If web visitors are not distracted by other visuals (#4) they want you to give them what they are asking for without the jargon and theory etc.
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There's no end to the possibilities of digital, but no end to the problems | Opinion | Marketing Week

There's no end to the possibilities of digital, but no end to the problems | Opinion | Marketing Week | SME News and Tips Ireland | Scoop.it
As digital becomes social and social becomes mobile, marketers will have to rethink how to engage.
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Small Business Social Media: 3 Tips to Get Started

Small Business Social Media: 3 Tips to Get Started | SME News and Tips Ireland | Scoop.it

 

How SMBs can set a course for social media success
SUMMARY: Social media success comes to SMBs that hire the right workers, target the right audience and maintain a strong independent Web presence, Carrie Hill writes. It's also important not to aim too high, at least initially, Hill adds. "Be realistic in what you're looking for socially. At first, your ROI will be in online word of mouth."

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The Content Marketing Mix

The Content Marketing Mix | SME News and Tips Ireland | Scoop.it
So now that you've been inspired to try your hand at social content marketing, and you understand your audience and what kind of content may appeal, it's time to plan out your content mix.
Quotefish's insight:

A good place to start the breakdown of how to promote your business through content marketing.

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Irish SMEs receive e-commerce boost from IEDR

Irish SMEs receive e-commerce boost from IEDR | SME News and Tips Ireland | Scoop.it
The IE Domain Registry (IEDR) today announced the 20 winners of its Optimise 2013 Fund.
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How to engage positively with customers through social media - The Guardian

How to engage positively with customers through social media - The Guardian | SME News and Tips Ireland | Scoop.it
The Guardian
How to engage positively with customers through social media
The Guardian
If a customer starts a conversation with you, focus your attention clearly on what that person has to say.
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The Search for Meaning in Late-Life Entrepreneurship

 

A whopping 25 million Americans between 44-70 hope to start their own businesses in the coming 5-10 years, according to a 2011 MetLife Foundation study. Half want to start what they consider a socially responsible enterprise.


Via CELTAR Advisers
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1993 & 2013 #change

1993 & 2013 #change | SME News and Tips Ireland | Scoop.it

Via Brian Yanish - MarketingHits.com, Jeff Domansky
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Elsie Whitelock's curator insight, May 9, 2013 8:06 AM

Who knew that a little smart phone could replace all of that technology!!!! The pace of change continues to increase.

Karasch & Associates Legal Video's curator insight, May 9, 2013 9:08 AM

All we can say as we look at this photo is WOW....how fast things can change.

Shotclip's curator insight, May 13, 2013 7:08 AM

Is this how most of us take photo's and videos now? The difference 20 years makes! 

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How to Be Startup CEO - The Startup Guide - Building a Better World Through Entrepreneurship

How to Be Startup CEO - The Startup Guide - Building a Better World Through Entrepreneurship | SME News and Tips Ireland | Scoop.it
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Typecast: How New Technology Is Reinventing Typography | Wired Design | Wired.com

Typecast: How New Technology Is Reinventing Typography | Wired Design | Wired.com | SME News and Tips Ireland | Scoop.it
We're living in a time of rapid change — 3-D printers are challenging factories, Kickstarter is upending fundraising, and even the humble font is even getting a taste of technological disruption.
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How to Maximize Every Sales Opportunity

How to Maximize Every Sales Opportunity | SME News and Tips Ireland | Scoop.it
Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to...

Via Greg Ferguson
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Ireland invests €1m in centre to leverage fast-growing data analytics sector

Ireland invests €1m in centre to leverage fast-growing data analytics sector | SME News and Tips Ireland | Scoop.it
The Irish Government is making an initial €1m investment in a new Dublin technology centre in data analytics called CeADAR, the Centre for Applied Data Analytics Research, to leverage the high-growth area that is data analytics and the potential to...

Via Marie Mara Vaughan
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3 Ways to Pitch Your Idea

3 Ways to Pitch Your Idea | SME News and Tips Ireland | Scoop.it

Whether you're selling a suggestion internally or a new service to a potential customer, these techniques will help. (Try a One Word Pitch ... Can you?


Via Didier Roggeri
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The Facebook Content Marketing Strategy Guide

The Facebook Content Marketing Strategy Guide | SME News and Tips Ireland | Scoop.it
Applying Facebook content marketing strategy is an awesome way to generate ongoing engagement and interest in your business.
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