Small Business Internet Marketing & SEO
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Get the scoop on small business internet marketing, SEO, social media, local search.
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Perils of Call Tracking

Perils of Call Tracking | Small Business Internet Marketing & SEO | Scoop.it
Call Tracking Phone Numbers - the Wrong Call for Local Marketing
Also posted: Alltop - Internet Marketing | B2C | Yahoo Small Business | Sidewalk Talkby SBco.


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Sidewalk Branding Co.'s insight:
Even Google discurages call tracking numbers
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What's In A Name - Auto Body?

What's In A Name - Auto Body? | Small Business Internet Marketing & SEO | Scoop.it

What’s In A Name? With 823,000 searches every month, “Auto Body” is by far the phrase that pays!

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The Untold Story of 2011: Google's Significant Investments in a Google Places Support Structure

The Untold Story of 2011: Google's Significant Investments in a Google Places Support Structure | Small Business Internet Marketing & SEO | Scoop.it
There is a story unfolding at Google that indicates a huge shift in their thinking about Places.

Via Nyagoslav Zhekov
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Social Media and SEO Together for Success

Social Media and SEO Together for Success | Small Business Internet Marketing & SEO | Scoop.it

Which is the the new role Social Media will have in SEO? 

 

Social media and SEO, alongside to achieve good rankings in the search engines.

 

With the Panda update Google started to include the behavior of users and the popularity of the brand.

 

The result is that social media and SEO are looked at by the search engines to rank well.

 

1) To rank well in your niche you have to be a leading brand in your niche - Branding


2) To continue to grow your rank search engines need to like what they find on your site - Behavior


3) Participation by you and your social media community - Social

 

So now you need good keywords, good linking strategy, strong brand, great behavior, and strong social participation.

 

What it means is user engagement is the core of your SEO in the future.


Via Antonino Militello
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Curation Is The Ruler Online And Content Curators Are The True Kings | ideaLaunch

Curation Is The Ruler Online And Content Curators Are The True Kings | ideaLaunch | Small Business Internet Marketing & SEO | Scoop.it

This is an interesting article by Byron White, Founder of ideaLaunch.

I excerpted from it:

 

We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online.

 

When it comes to content marketing, developing a content strategy for your company starts by curating your existing content assets, along with researching the assets of the competition.

 

Through the content curation process, you learn how much content you need, how frequently you need to publish it and which channels of distribution (social especially) are required to capture organic market share. The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days. Getting the right content to the right prospects at the right time is the key to content marketing success.

 

Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more.

 

But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by. Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is THE catalyst that makes your business better. And better than that.

 

Curated by Giuseppe Mauriello

[read full article http://j.mp/sPZqzu]


Via Giuseppe Mauriello
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Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!
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Google Places Adds a Cool New Feature for Small Business ...

Google Places Adds a Cool New Feature for Small Business ... | Small Business Internet Marketing & SEO | Scoop.it
Google Places recently released a great new feature. They call it “Place Page Posts”. It can be used for a variety of reasons and you can even include links directly to your website or where ever you'd like.

Via Badisheng Morena
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Top 5 Dos and Don’ts for Local Business Listings

Top 5 Dos and Don’ts for Local Business Listings | Small Business Internet Marketing & SEO | Scoop.it

Although experts are still studying the algorithm of Places search, there are some local ranking factors which we believe are likely influencing Google Places ranking. Below are Milestone’s top five dos and don’ts for local search optimization:


Via Linda Buquet :: Catalyst eMarketing
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Stop Pretending That Search Engine Marketing Is Advertising - AdAge.com

Stop Pretending That Search Engine Marketing Is Advertising - AdAge.com | Small Business Internet Marketing & SEO | Scoop.it
Stop Pretending That Search Engine Marketing Is AdvertisingAdAge.comSince my op-ed piece on search engine marketing ran in DigitalNext a few weeks ago, Ad Age and other digital marketing publications have run well thought out responses.
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How To Hire A Great In-House Search Engine Marketer (Or Not) - Search Engine Land

How To Hire A Great In-House Search Engine Marketer (Or Not) - Search Engine Land | Small Business Internet Marketing & SEO | Scoop.it
Search Engine LandHow To Hire A Great In-House Search Engine Marketer (Or Not)Search Engine LandAt search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs.
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Grow Your Business Online

Grow Your Business Online | Small Business Internet Marketing & SEO | Scoop.it
No 1 Online Marketing News and Resources in the World. Subscribe to RSS feed. « Twitter Marketing Tips – Secrets Of Driving Tons Of Traffic To ... Online Marketing Leader. Archives. May 2011 · April 2011 · March 2011 ...
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SEO Ninja strikes again!

SEO Ninja strikes again! | Small Business Internet Marketing & SEO | Scoop.it

 
Have You Ever Been Ambushed By The SEO Ninja?  Read how after working with a "SEO Ninja" and losing more than 85% of their regular website traffic volume this business realized they got duped by an out-of-area search engine scammer!

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A Step-by-Step Guide to Overcoming Google Panda

A Step-by-Step Guide to Overcoming Google Panda | Small Business Internet Marketing & SEO | Scoop.it

Here is an in-depth analysis at the Google Panda Update and at the tactics and solutions that can be put in place to recover from it.

 

Key recommendations include:

 

STEP 1: High quality content

 

STEP 2: User Engagement

 

STEP 3: Social Presence

 

STEP 4: Increase click-through rates

 

STEP 5: Find low-quality pages

 

STEP 6: Site layout design

 

STEP 7: Site Speed

 

STEP 8: Ads to content ratio

 

STEP 9: Links

 

STEP 10: Panda Myths

 

Informative. 7/10.

 

Full article:

http://seotoolster.com/seotoolster/blog/google-panda/ 

 


Via Robin Good
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Katipsoi Zunontee's comment, January 17, 2012 7:29 PM
Great insight. I'll try to apply in my blog current http://www.renatoxavier.com/katipsoi-zunontee
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7 Reasons to Rethink Your Blogging Strategy: New Research

7 Reasons to Rethink Your Blogging Strategy: New Research | Small Business Internet Marketing & SEO | Scoop.it
Is your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Via Kat & Mouse
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How to (Finally) Make Web Analytics Work for You

How to (Finally) Make Web Analytics Work for You | Small Business Internet Marketing & SEO | Scoop.it
Web analytics will only work for you when you learn how to use the reports that are important to you and your business. Here’s how to find those reports.

Via Luc Falempin
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Social Media Keywords vs. SEO Keywords

Social Media Keywords vs. SEO Keywords | Small Business Internet Marketing & SEO | Scoop.it

Keywords and text are valuable for more than just Google results pages.

 

The same logic that applies to the importance of SEO content also applies to social networks such as YouTube, Twitter, and LinkedIn.

 

After all, these social networks have a search function similar to that of Google.

 

Think of these social networks as simply a different search engine, but just on a slightly smaller scale.

 

Many aspects of optimizing your social media accounts are similar to optimizing for the search engines.

 

You want content to look natural; you want to think like your target audience; you want to target 2-3 keyword phrases at a time; the more specific the better, and so on.

 

However, there are two vital differences that are important to understand if you’re going to begin targeting keywords for social media.

 

1. Different Inquiries

2. Different Answers

 


Via Antonino Militello
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Neil Ferree's comment, December 23, 2011 10:05 AM
Social SEO will become a major influence on how SEO practitioners design and execute their Local, Mobile, Social Media marketing. Visual backlinking is a technique I suspect will add to this new phenom.
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Why QR codes aren't catching on - CNN.com

Why QR codes aren't catching on - CNN.com | Small Business Internet Marketing & SEO | Scoop.it
Quick response (QR) codes are appearing more frequently. But do most people understand what QR codes are or what to do with them? (Why aren't QR codes catching on?

Via TribalCafe
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A Simple Guide to What Makes a Good Link

A Simple Guide to What Makes a Good Link | Small Business Internet Marketing & SEO | Scoop.it
Our industry is by nature quite active and vocal online. Hundreds of thousands of SEO blogs exist, with a wide range in quality, originality, and novelty of content. To those of us practicing SEO on a daily basis, a lot of content may be summarily...
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13 Websites for Search Engine and Browser Market Share Statistics - Search Engine Watch

13 Websites for Search Engine and Browser Market Share Statistics - Search Engine Watch | Small Business Internet Marketing & SEO | Scoop.it
13 Websites for Search Engine and Browser Market Share StatisticsSearch Engine WatchWell-known research firm comScore publish search engine market shares in their press releases. There are also blogs and whitepapers on the site.
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The Heart Of Any Internet Marketing Business – Your Auto Responder

The Heart Of Any Internet Marketing Business – Your Auto Responder | Small Business Internet Marketing & SEO | Scoop.it
The Heart Of Any Internet Marketing Business – Your Auto Responder. Do you have an auto responder yet? If not, why not? The most basic requirement for success online beyond the prerequisite decision to start an online ...
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Olympic partners face online guerilla marketing blitz - Brand Republic News

Olympic partners face online guerilla marketing blitz - Brand Republic News | Small Business Internet Marketing & SEO | Scoop.it
Olympic sponsors have been warned to brace themselves for a barrage of online guerrilla marketing ahead of the London 2012 Olympics.
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