Small Business in Reston VA
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Challenge Yourself and What You Know

Challenge Yourself and What You Know | Small Business in Reston VA | Scoop.it

Being strategic is constantly challenging yourself and what you know. Strategic planning/thinking is an opportunity to engage in free thinking and challenge yourself and what you believe.   Serving your customers requires constant innovation, and innovation comes from unconstrained, free thinking. Self limiting thoughts are the enemy of strategic breakthrough initiatives. Unconstrained, free thinking comes from questioning fundamental assumptions about your products or services.  Below is “The Lesson of the Square Watermelon” and this speaks to the power of strategic unconstrained, free thinking.  

Alan French's insight:

Ok, so the example raises an inquisitive eyebrow, but the principle of innovating constantly for both your customers and staff is essential for growth.

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CESSON's curator insight, March 9, 2014 12:37 AM

Nice post by Baillie about thinking "outside the box."  

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8 Brilliant Landing Page Examples You Need to See

8 Brilliant Landing Page Examples You Need to See | Small Business in Reston VA | Scoop.it
Get inspired by these 8 brilliant landing page examples.

 

Learning how to put together an A+ landing page is tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of quality submissions.


Via Tom George
Alan French's insight:

Some great examples here to model. It's an essential skill for those who rely on growing their leads online.

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6 Qualities of Highly Successful Teams (Infographic)

6 Qualities of Highly Successful Teams (Infographic) | Small Business in Reston VA | Scoop.it
A new infographic breaks down the habits of the most productive teams.
Alan French's insight:

Some interesting stats here that support something good team leaders have known for a long time - good teams engage on more than just closed business conversations. The social development of teams is essential for performance.

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CURRY: Obama Worse than George W. Bush on SBA Loans - Washington Informer

CURRY: Obama Worse than George W. Bush on SBA Loans - Washington Informer | Small Business in Reston VA | Scoop.it
Washington Informer
CURRY: Obama Worse than George W.
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Marketing spend hasn't followed where the eyeballs have gone - Irish Times

Marketing spend hasn't followed where the eyeballs have gone - Irish Times | Small Business in Reston VA | Scoop.it
Marketing spend hasn't followed where the eyeballs have gone Irish Times Spending on mobile marketing is on the increase, but almost a quarter of marketers say their companies do not have a mobile strategy, while about four in 10 say the impact of...
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10 reasons to have a business continuity plan

10 reasons to have a business continuity plan | Small Business in Reston VA | Scoop.it
How business continuity planning can benefit your business

Via Skillmaker
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Skillmaker's curator insight, March 26, 2014 10:17 PM

For more Free online training see http://www.skillmaker.edu.au/

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Pot sales spark warehouse boom in Colorado

Pot sales spark warehouse boom in Colorado | Small Business in Reston VA | Scoop.it
Short summary of story (There is a scramble for space to grow marijuana in Colorado http://t.co/W6JgKIcsx5)
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Colorado collects $2 million in January pot sales tax (Video) - Denver Business Journal

Colorado collects $2 million in January pot sales tax (Video) - Denver Business Journal | Small Business in Reston VA | Scoop.it
Washington Post (blog) Colorado collects $2 million in January pot sales tax (Video) Denver Business Journal March 11 (Bloomberg) -- The first month of recreational marijuana sales in Colorado brought in about $2 million in tax revenue, the first...
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Interest rates could rise sixfold in three years - Telegraph

Interest rates could rise sixfold in three years - Telegraph | Small Business in Reston VA | Scoop.it
Bank of England issues warning as British economy grows faster than any other developed nation (Bank of England warns interest rates will rise six-fold by 2017, as economy grows faster than any other nation http://t.co/XYnuXPnj3X)...
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Most Content Marketing Fails, So Keep These 3 Tactics in Mind - Entrepreneur

Most Content Marketing Fails, So Keep These 3 Tactics in Mind - Entrepreneur | Small Business in Reston VA | Scoop.it
Entrepreneur
Most Content Marketing Fails, So Keep These 3 Tactics in Mind
Entrepreneur
Content marketers today have the great responsibility of a newsroom editor, but without the newsroom, or the audience to support them.
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The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust

The Science of Emotion in Marketing: How We Decide What to Share and Whom to Trust | Small Business in Reston VA | Scoop.it
To understand emotion in marketing, we have to understand the four emotions. Here's how happiness, sadness, fear and anger motivate us to action.
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These Website Mistakes Are Costing You Money (Infographic)

These Website Mistakes Are Costing You Money (Infographic) | Small Business in Reston VA | Scoop.it

“ This infographic from MyCase breaks down the biggest mistakes small-business owners make on their websites.”


Via Gary Morrison
Alan French's insight:

Good common sense stuff that is not so common.

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How Busy People Make Time To Read--And You Can Too

How Busy People Make Time To Read--And You Can Too | Small Business in Reston VA | Scoop.it
Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing hobby. Here's how to make more time for your favorite page-turners.
Alan French's insight:

Yes I know its basic time management stuff but prioritising learning in your schedule is so important, not just for you, but your team, family, etc.

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CESSON's curator insight, July 6, 2014 9:25 PM

No matter who you are, what business you're in, or what you're interested in, books open your mind and keep it challenged. We should all make better efforts to read more books. 

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Believable Marketing or April Fools Day Joke?

Believable Marketing or April Fools Day Joke? | Small Business in Reston VA | Scoop.it

If you’re wondering why leads or web traffic is not converting, maybe it’s time to take a fresh look at your customer promises and marketing campaigns. 

 

3 Reasons Your Marketing Might Sound More Like an April Fools than an Authentic Message 


Via DBSquared
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The Skyscraping Cost of Bad Customer Service (Infographic)

The Skyscraping Cost of Bad Customer Service (Infographic) | Small Business in Reston VA | Scoop.it
The way you treat your customers is everything. Here's why.
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Girl Scout Breaks Cookie-Selling Record

Girl Scout Breaks Cookie-Selling Record | Small Business in Reston VA | Scoop.it
Watch the video Girl Scout Breaks Cookie-Selling Record on Yahoo Good Morning America. Katie Francis, of Oklahoma City, broke the record by 10 boxes, selling a whopping 18,010 boxes of cookies.
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Emulating Dr. Seuss In Your Brand Marketing

Emulating Dr. Seuss In Your Brand Marketing | Small Business in Reston VA | Scoop.it
Dr. Seuss may just be the world’s best known children’s author, eclipsing even the giants of the genre such as Hans Christian Andersen, E.B. White, and Lewis Carroll. The entire empire built by Theodor Seuss Geisel under the Dr.
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6 Modern Marketing Strategies From Barack Obama - TIME

6 Modern Marketing Strategies From Barack Obama - TIME | Small Business in Reston VA | Scoop.it
6 Modern Marketing Strategies From Barack Obama
TIME
The Between Two Ferns appearance is the latest in a series of shrewd marketing moves Obama and his web-savvy team have launched during his presidency.
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This mom thinks the only thing you should "lean in" to is marrying smart - SheKnows.com

This mom thinks the only thing you should "lean in" to is marrying smart - SheKnows.com | Small Business in Reston VA | Scoop.it
SheKnows.com
This mom thinks the only thing you should "lean in" to is marrying smart
SheKnows.com
... college years.
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Mental Strength Is As Critical As Your Business Plan | Entrepreneur Magazine

Mental Strength Is As Critical As Your Business Plan | Entrepreneur Magazine | Small Business in Reston VA | Scoop.it
What you need to arm yourself with for the business battlefield. (RT @Entrepreneur_SA: What you need to arm yourself with for the business battlefield.
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How to Bridge the Gap Between Online and Offline Marketing

How to Bridge the Gap Between Online and Offline Marketing | Small Business in Reston VA | Scoop.it
There is no brick-and-mortar. There is no ecommerce. There are only integrated campaigns.
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