Small Business Tips
373 views | +0 today
Follow
Small Business Tips
branding, marketing, news and strategy for small business improvement
Curated by Firsta Yudith
Your new post is loading...
Your new post is loading...
Scooped by Firsta Yudith
Scoop.it!

Growth Hacking - an Outlaw of Marketing or Efficient Strategy for a Start Up..?

Growth Hacking - an Outlaw of Marketing or Efficient Strategy for a Start Up..? | Small Business Tips | Scoop.it
The article tells about the definition of growth hacking, its best strategies, tips and tricks. Get to know if growth hacking is exactly what you need for your start up!
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Traditional Marketing vs Growth Hacking (Infographic) | G H L

Traditional Marketing vs Growth Hacking (Infographic) | G H L | Small Business Tips | Scoop.it
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research

Keywords to Concepts: The Lazy Web Marketer's Guide to Smart Keyword Research | Small Business Tips | Scoop.it
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter.
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Polite Pinning: 9 Things You Should Never Do On Pinterest

Polite Pinning: 9 Things You Should Never Do On Pinterest | Small Business Tips | Scoop.it
Pinterest has had an incredible year. In February, it was found to have attracted 10 million unique viewers faster than any other standalone site in history; in May, it became the third most popular social networking site, trumped only by Facebook...
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Small Business Marketing: Tips for Your 2014 Strategy

Small Business Marketing: Tips for Your 2014 Strategy | Small Business Tips | Scoop.it
As we move from 2013 to 2014, there are some changes small business owners need to make to keep up with their competitors.  Take a look at these ideas to help lead your small business to another year of great success.
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Using Instagram for Marketing

Using Instagram for Marketing | Small Business Tips | Scoop.it
Firsta Yudith's insight:

1. use #hashtag to share brand related images

2. create story through images. Businesses can post images of the process of their products and services to final presentation, share event pictures, and take customers behind the scenes of product launches

3. design the pictures so that they speak for the company and serve as business online portfolio and album.

more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Ten Steps for Developing Creative Business Names

Ten Steps for Developing Creative Business Names | Small Business Tips | Scoop.it
Follow these steps to come up with creative names for your business.
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Growth Hacking by tracking your Competitor's Tribes

Growth Hacking by tracking your Competitor's Tribes | Small Business Tips | Scoop.it
Let's say you’re a startup in the e-commerce food and beverage industry and you just launched. Let’s see how you can accomplish growth hacking by tracking your competitor's tribes.
more...
No comment yet.
Rescooped by Firsta Yudith from Marketing Strategy and Business
Scoop.it!

5 Easy Steps To Drive More Facebook Traffic To Your Website

5 Easy Steps To Drive More Facebook Traffic To Your Website | Small Business Tips | Scoop.it

Excerpt from the article published by Social Media Examiner:
"Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages.
Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website
These days, the name of the game is content marketing and you had better figure out how your business can participate.
Posting something new and helpful once a week or even once a month can benefit your website traffic.
Here are some ideas that can help you brainstorm how you can add new content to your website:
- Post a weekly tip about your niche;
- Post a weekly news bite with a photo;
- Curate a list of top 10 helpful articles;
- Interview someone in your office or in your industry.

#2: Make it Easy to Share Your Content to Facebook on Your Website
Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons.
I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article.
Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.

#3: Optimize Your Facebook Posts
here are basically three different ways you can post a link to your website:
- The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata.
- Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link.
- One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.

#4: Optimize Other Places on Facebook to Add Links to Your Website
To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting.
- Use your About page
- Add links to your milestones
- Add links in your photo descriptions
- Use custom tabs with links to your website
- Optimize your personal profile

#5: Advertise
With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers.
To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."

Each step and tips are analyzed with more information. Read full original article here:
http://www.socialmediaexaminer.com/drive-more-facebook-traffic/

 


Via Giuseppe Mauriello
more...
BSN's curator insight, February 25, 2014 11:23 AM

5 Easy Steps To Drive More Facebook Traffic To Your Website. #business #facebook #websitetraffic

Dennis Staples's curator insight, February 25, 2014 3:03 PM

Insight to driving more traffic to your pages!

dan's curator insight, February 25, 2014 3:18 PM

#facebooktraffic

Scooped by Firsta Yudith
Scoop.it!

12 Tips for a More Successful Business Blog

12 Tips for a More Successful Business Blog | Small Business Tips | Scoop.it
Wondering how to create a successful business blog? Read our twelve tips with examples from award winning blogs to show you how to make your own business blog a success.
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

5 Website Mistakes Small Businesses Should Avoid

5 Website Mistakes Small Businesses Should Avoid | Small Business Tips | Scoop.it
Simply having a website is no longer a way for businesses to stand out from the crowd. Having a good website is.
more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

4 Do’s And Don’ts For Using Social Media To Promote Your Small Business

4 Do’s And Don’ts For Using Social Media To Promote Your Small Business | Small Business Tips | Scoop.it
Many small businesses hold off on social media because they’re worried about making mistakes in an unfamiliar environment.
Firsta Yudith's insight:

DO:
- choose the social media that most applicable to your customers and prospects.

- use for proactive communication with existing clients and in pursuin prospects.

- post regularly

- remember that email is still a great marketing tools

 

DON'T:

- decide to just go on one social networking site because it's the easiest one to use.

- limit your participation to responding to negative comments

- try to do it without an actual plan

- be a spammer

more...
No comment yet.
Scooped by Firsta Yudith
Scoop.it!

Ten Ways to get More Instagram Followers

Ten Ways to get More Instagram Followers | Small Business Tips | Scoop.it

(1)    Posts should combine both businesses related content such as the latest product, but also fun elements too, like activities that go on in your office. Provides the best of both worlds and shows your brand is human!

 

(2)    Integrate your Instagram account with your Facebook, Twitter and other social networks, so you have a consistent message and the content is shared to a larger audience. If your Facebook friends or Twitter followers see you have Instagram, then they are more likely to follow you.

 

(3)    For businesses having an Instagram link on your website, emails and other marketing material can drive traffic to the account and create awareness that you are on the photo sharing app…which could equal more followers!

 

(4)    Using relevant #hashtags is a great way for appropriate accounts to follow you, as the photo or video is related to what they enjoy too. For instance, hashtagging a pasta meal with #pasta, can attract other pasta lovers who also take photos of pasta!

 

(5)    Engaging with other users is vital if you want those extra followers. So commenting, Liking and Following back are ways to quickly get your account noticed.

 

(6)    Monitor activity on what content is popular and ones that aren’t. Sites such as Curalate and BlitzMetrics provide analytics on photos and videos for Instagram so you can immediately see what content is popular and this can form the strategy for future shares.

 

(7)    Another great tool is Nitrogram which can help you find relevant hashtags to use in your shares based on the industry you’re in. So using poor or irrelevant hashtags such as #Building for a famous landmark won’t happen again!

 

(8)    An excellent way to interact with the audience and create engagement is to ask questions on posts. Therefore something as simple as Here’s a picture of my pasta meal…what’s your favourite pasta meal? An easy way to get followers and have some dialogue.

 

(9)    If you’re a business and have a new product coming out, Instagram is a great way to share teasers of soon-to-be-released products. This can create a bit of a buzz and intrigue!

 

(10) Finally, setting photo or video competitions is another great way to get users sharing your content and following your account. So if you have a competition to create the best pasta meal (yes I do love pasta!), users can take theirs and share them with you. This will create a gradual snowball and trending effect.

more...
No comment yet.