Small Business Digital Marketing
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Small Business Digital Marketing
Digital marketing for small business
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In Europe it is illegal to demand more than a 48 hour work week!

In Europe it is illegal to demand more than a 48 hour work week! | Small Business Digital Marketing | Scoop.it
You may think you're getting more accomplished by working longer hours. You're probably wrong.
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Top Digital Challenges of Marketers Today | ClickZ

Top Digital Challenges of Marketers Today | ClickZ | Small Business Digital Marketing | Scoop.it
Eight digital marketing challenges and how to overcome them.
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A VC: 30/10/10 Metrics for Active Web App Users

A VC: 30/10/10 Metrics for Active Web App Users | Small Business Digital Marketing | Scoop.it
We see a lot of metrics on web and mobile apps. Our portfolio companies share their metrics with us, which we keep confidential and do not share with anyone outside of our firm. And companies that are seeking investment from...
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Startup Spectator: Geek Out With Responsive Web Design

Startup Spectator: Geek Out With Responsive Web Design | Small Business Digital Marketing | Scoop.it

Responsive web is a great way to have the same webpage resize to all devices automatically. It CAN be a great way to build your site, although some people like different content for different devices (computer vs. mobile vs. tablet)  -Jim

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How to Start Your Social Media Strategy - Pharmaceutical Executive

This article focuses more on getting social media buy in across larger companies and in more regulated environments. I think it has some great tips though for small businesses especially ones thinking long term.

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How We Do It: Link Profile Optimization - Slingshot SEO

How We Do It: Link Profile Optimization - Slingshot SEO | Small Business Digital Marketing | Scoop.it
Using strategies similar to public relations professionals, Slingshot SEO builds external inbound links through the generation of earned media.
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Building the Foundation for Smart SEO

Building the Foundation for Smart SEO | Small Business Digital Marketing | Scoop.it

check out this huge free whitepaper on using Adobe SiteCatalyst for advanced web analytics

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Solving the Marketing Conundrum – Fewer Resources, Bigger Ideas | Right On Interactive

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How to FINALLY get more sales from your site (Even if you struggle with selling)

How to FINALLY get more sales from your site (Even if you struggle with selling) | Small Business Digital Marketing | Scoop.it
After struggling to market a software product that brought in just a few hundred dollars a month, Rob Walling launched successful websites and tripled the monthly revenue of a website he acquired.
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8 Frequently Missed Lead Gen Opportunities for Your Homepage

8 Frequently Missed Lead Gen Opportunities for Your Homepage | Small Business Digital Marketing | Scoop.it
Learn the elements your homepage should have to ensure it's optimized for lead generation.
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The 5 Basic Building Blocks For Branding Your Startup

The 5 Basic Building Blocks For Branding Your Startup | Small Business Digital Marketing | Scoop.it

a nice overview of some basic areas to consider when building a new brand (or evaluating your existing one) -Jim

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TechCrunch | Don’t Be Fooled By Vanity Metrics

TechCrunch | Don’t Be Fooled By Vanity Metrics | Small Business Digital Marketing | Scoop.it
Startups love to point to big growth numbers, and the press loves to publish them. We are as guilty as anyone else in this regard: one million downloads, 10 million registered users, 200 million tweets per day.
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Guide - How to Use Google Analytics - Slingshot SEO

Guide - How to Use Google Analytics - Slingshot SEO | Small Business Digital Marketing | Scoop.it
This guide is intended to outline some of Google Analytics' most useful features, including profile management, goals, filters and automated reporting...
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