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10 Reasons Why Your Company Website Urgently Needs a Blog

10 Reasons Why Your Company Website Urgently Needs a Blog | Small Business | Scoop.it

Over the last few days I’ve come across a number of business owners who still do not seem to understand how important blogging has become for the online survival of their business. While talking to some of them, I almost felt I had gone 10 years back when businessmen were still arguing on the need of company websites.

 

Having a company blog is just not an option anymore….its mandatory!

 

But if you’re still not convinced, here are 10 reasons to make you think otherwise.


Via paulgreen
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paulgreen's curator insight, June 17, 2013 10:02 AM

Well if you weren't sure about blogging before, this article offers some compelling reasons why you should consider having one as part of your website.

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Are You Too B2B for Social Media

Are You Too B2B for Social Media | Small Business | Scoop.it
When you're selling to other businesses, you're selling to people whose decision to buy is driven by a social trust in you and your brand.
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6 things every customer wants

6 things every customer wants | Small Business | Scoop.it

Contrary to popular belief, customers are less interested in price than in these six things.

 

All customers want the highest quality at the lowest price, right? Well, sort of. That stuff is important but, surprisingly, the quality vs. price formula is not usually on the top of the customer’s list of concerns, especially when it comes to selling B2B.

 

According to numerous surveys, B2B customers want the following six things from the people who sell to them.....


Via paulgreen, MAX that Marketing, Elizabeth Kraus
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Simple (Offline!) Social Media Acts: Recognition + Reciprocation = Win Fans for Life | Business 2 Community

Simple (Offline!) Social Media Acts: Recognition + Reciprocation = Win Fans for Life | Business 2 Community | Small Business | Scoop.it
When’s the last time a person or an organization made a genuine, personal and most importantly, a lasting positive impact on you that you remember? Can you

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Elizabeth Kraus's curator insight, May 2, 2013 9:22 AM

Want customers for life?  Simple recognition doesn’t have to be expensive or elaborate, and it’s best when it simply becomes a habitual part of your process.

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10 Ways to Market Your Small Business on a Shoestring Budget

10 Ways to Market Your Small Business on a Shoestring Budget | Small Business | Scoop.it

Famed author Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.”

 

But advertising can be expensive, and in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your business brand front and centre.

 

During an economic downturn, clients, customers, and consumers have less money to spend. This means that when they’re ready to buy, you want your brand to be at the top of their list. Social media is undoubtedly one of the most effective and affordable ways to engage your customers and keep your brand top-of-mind, but it’s not the only way.

 

Here are ten tried and true marketing strategies that can help you market your business on a shoestring budget.


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paulgreen's curator insight, May 8, 2013 12:54 PM

Some great tips here that may be obvious but probably there's a few that you are either not doing, could do with refreshing or that you could implement straight away.

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Next Target of IRS Robo-Audits: Small Business

Next Target of IRS Robo-Audits: Small Business | Small Business | Scoop.it
The IRS’s secretive plan for high-tech audits sees small businesses as the biggest tax evaders.
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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | Small Business | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello, Elizabeth Kraus
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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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How To Make Money With Your Social Media Sharebar

How To Make Money With Your Social Media Sharebar | Small Business | Scoop.it
Blog post at Social Media Marketing : I want to introduce something pretty amazing to your social media sharing today.  For the new blogger and the experienced one alike, you ma[..]

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Wade Harman's curator insight, April 21, 2013 10:34 AM

Great way to monetie something you're gonna have on your site anyway!