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Interviews with Forbes Top 50 Social Media Power Influencers

Interviews with Forbes Top 50 Social Media Power Influencers | Small Business and Social Media | Scoop.it

Forbes.com recently posted a list of the Top 50 Social Media Power Influencers. These influencers are not the powerhouses behind the world’s biggest brands or most popular celebrities. They are self-starters, motivational leaders and accessible social media experts with genuine influence over their active following. According to Peek Analytics, their individual pull, or influence, over their massive social followings ranges anywhere from 1000-3000 times greater than the average social media user.

 

Many of this year’s power influencers have either made social media their business, or are helping make social media your business. Here’s what they had to say...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 4, 2013 5:56 PM

Three of Forbes’ Top 50 Social Media Power Influencers of 2013 highlight how they’re using social media... recommended reading.

Mike kOMR's curator insight, August 28, 2013 4:08 PM

here again, there is more information out there than should be legal, but social media is here and if you are an entrepreneur and dont take advantage of it, then you are missing out! 

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4 Examples of Excellent Twitter Customer Service | Social Media ...

4 Examples of Excellent Twitter Customer Service | Social Media ... | Small Business and Social Media | Scoop.it
Customer service strategy: how to provide exceptional customer service on Twitter and help improve how your customers perceive your company.
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Social Media Marketing Roles | Social Media Today

Social Media Marketing Roles | Social Media Today | Small Business and Social Media | Scoop.it
You've been traveling a long way to reach your destination, the open frontier of Social Media Marketing. Are you a farmer, businessman, lawman, or the gunslinger?
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Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert

Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert | Small Business and Social Media | Scoop.it

Condensed...

 

Is it because video seems to be in the realm of agencies or production houses and a lack of in house skill? The perceived big budgets? The lack of metrics? Integration with the other marketing tools they are using? 

 

Some marketers are still intimidated by video for all of those reasons.

 

More and more marketers are realizing that you don’t need an expensive in-house studio to produce quality content. Genuine, helpful videos directed at customer needs and frequently asked questions go a long way to get you started and you don’t need a creative agency to get this type of content going.

 

With the behind-the-scenes data you can capture now, marketers really have access to the black box behind video performance. You can see how many people are viewing your content, for how long, and email gate video assets to capture qualified leads. These are all helpful insights you can pass on to your sales team that were previously unavailable.

 

Lucky for those investing in video, connecting your video content with Marketing Automation and CRM tools is a relatively new capability that increases the messages ability to connect with and influence a brand’s bottom line. Most marketers are still unaware of these functionalities at this point in time, but could definitely start making use of these powerful new integrations.

 


Via CYDigital
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CYDigital's curator insight, August 2, 2013 10:54 AM

An interview with the CEO of Vidyard.


The barriers are few to the B2B Marketer's use of video. At the very least, explore it, starting with Vine. Simple, quick, easy.


  • See the article at www.b2bmarketinginsider.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Karen Clevidence Robertson from Public Relations & Social Marketing Insight
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17 Essential Content Templates and Checklists | CMI

17 Essential Content Templates and Checklists | CMI | Small Business and Social Media | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice.

 

To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....


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Jeff Domansky's curator insight, August 4, 2013 6:23 PM

We all like tips and templates but you're going to love these templates thanks to CMI!

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How to Setup Social Media Discussion Groups for Business | Social ...

How to Setup Social Media Discussion Groups for Business | Social ... | Small Business and Social Media | Scoop.it
Social networking: how social media groups work for businesses and how you can benefit from them as both an owner and a member.
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7 Elements of Great Content for B2B Marketing - OMI | #TheMarketingAutomationAlert

7 Elements of Great Content for B2B Marketing - OMI | #TheMarketingAutomationAlert | Small Business and Social Media | Scoop.it
Create great content that your audience loves with these 7 elements. Get tips for awesome headlines, content length, sharing, and more.

 

Digest...

 

Above all, your content must be targeted to your audience, relevant to their needs, and accessible. Here are 7 key elements of great content.

1. Provide quality, helpful information with unique insights

2. Keep it timely

3. Use language that resonates

4. Write smart, catchy headlines

5. Keep content short and sweet

6. Make it easy to share

7. Link all content to the author’s name


Via CYDigital
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CYDigital's curator insight, August 1, 2013 11:39 AM

Basics to content marketing, and should almost be a checklist against which content audits take place.


  • See the article at www.onlinemarketinginstitute.org
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Husam Al-saleh's curator insight, August 2, 2013 5:00 AM

I have seen these elements in different forms, i post them here for two reasons 1. to remember, and 2. Who ever can crack the first element continuously will have a very great supply of material and create a very strong digital presence.