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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | SM | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine, PhD's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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The Evolution of Content Generation

The Evolution of Content Generation | SM | Scoop.it
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The Evolution of Content Generation by http://youtube.com/ishra7 @ishra7 & http://twitter.com/shusmo @Shusmo

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Hamad Sallam's curator insight, November 17, 2014 6:31 AM

The Evolution of Content Generation

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5 Business Tools Every Startup Should Use In 2015

5 Business Tools Every Startup Should Use In 2015 | SM | Scoop.it
Se si vuole ottenere risultati migliori con il tuo avvio nel 2015, si dovrebbe assolutamente iniziare a utilizzare questi strumenti di business.

Via Stefano Principato, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, February 2, 2015 11:24 AM

aggiungi la tua intuizione ...

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7 Online Marketing Tools That Make Blogging A Breeze

7 Online Marketing Tools That Make Blogging A Breeze | SM | Scoop.it

As a blogger, you have an unending list of things to do in a day. Be it coming up with article ideas, curating content, researching keywords or writing a blog post; it seems like bloggers are always super-busy and some are rather burnt out with the process.

 

Thankfully, there are tools that come to your rescue and ease the process, making it a breeze without costing you a fortune....


Via Jeff Domansky
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wanderingsalsero's curator insight, November 20, 2014 5:28 AM

Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.

Lori Wilk's curator insight, November 20, 2014 9:19 AM

One of the most helpful articles I've read about #blogging. I have some new #resources and #education.

Vincent Dickie's curator insight, November 23, 2014 7:17 PM

Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media. 

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How To Capitalize On Local Business SEO

How To Capitalize On Local Business SEO | SM | Scoop.it

Whether you have a small business or a national corporation, local search engine optimization is changing the way you’re found.


Via Kamal Bennani
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Marco Favero's curator insight, November 20, 2014 2:23 AM

aggiungi la tua intuizione ...

Thibault Raz'Dorado's curator insight, November 20, 2014 8:44 AM

#SEO #capitalization #thepulseofmobilemarketing #digital

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17 of The Best Tools to Get Your Content Its Largest Audience

17 of The Best Tools to Get Your Content Its Largest Audience | SM | Scoop.it

When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work seen by the largest audience possible?


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5 Reasons Why You Need A Social Media Content Calendar For Your Business

5 Reasons Why You Need A Social Media Content Calendar For Your Business | SM | Scoop.it
Learn why you need a social media content calendar for your business and how to create a social media content calendar.
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5 Best Prezi Alternatives

5 Best Prezi Alternatives | SM | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

Via Baiba Svenca, massimo facchinetti
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Iva Golec's curator insight, July 31, 2015 9:18 AM

Five presentation apps (with helpful annotations) that you may want to use when you get tired of Prezi.

Willem Kuypers's curator insight, August 16, 2015 3:36 PM

Prezi est déjà tendance, voici quelques concurrents.

Eduard Lorda's curator insight, February 3, 2016 4:01 AM

#recursos

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | SM | Scoop.it
Landing Pages for Content Marketing
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Benjamin Labarthe-Piol's curator insight, November 3, 2014 12:41 PM

Critical topic

Terence's curator insight, January 9, 2015 7:45 AM

Landing pages, done WELL and for the right traffic, can BE your website.

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Elevate Your Social Media Engagement in 5 Easy Steps

Elevate Your Social Media Engagement in 5 Easy Steps | SM | Scoop.it
In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.

Via The Fish Firm II
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hussein ali bahadi's curator insight, October 23, 2014 3:02 AM

خمس خطوات لتعزيز ظهورك في #الاعلام_الاجتماعي وزيادة تفاعل متابعيك

Rescooped by Khaled El Ahmad from Mastering Facebook, Google+, Twitter
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Engagement Marketing: Winning in the Digital Age - Robin Bordoli

Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazin…


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Content 2015 - Post Modern Engagement

October 20th keynote - Canadian Marketing Association Digital Day

Via Stefano Principato, massimo facchinetti
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Keyword Tool: 750 Google Keyword Suggestions for Free

Keyword Tool: 750 Google Keyword Suggestions for Free | SM | Scoop.it

KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords fo=r any given query .

 

Are you a business owner, online marketer or content creator? You would definitely need to grab people's attention in order to make them click on your ads or even read your content. For that, you will have to first understand what your potential customers or readers are actually searching for.

 

Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyse these search terms that are related to your business domain and customise your product to serve the actual needs of your customers....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 2014 3:44 AM

Are you blogging or doing content marketing? Try KeywordTool. You'll be impressed.

David Westwood's comment, November 25, 2014 2:35 AM
I like sg.serpstat.com which is very similar to keywordtool. I use it for title suggestion having the "Only questions" option. It's free and simple.
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Ecommerce Sites: Mastering Successful Social Media Management

Ecommerce Sites: Mastering Successful Social Media Management | SM | Scoop.it
Cat looks at how a popular book retailer manage their social media and the lessons that can be learnt to help grow your social media presence.

Via Peg Corwin
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Peg Corwin's curator insight, September 25, 2014 8:36 AM

Case study of how this book retailer, with an ecommerce site. uses Facebook, Twitter, YouTube, Pinterest and Google+

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The Art of Social Media Resource List with links to our favorite apps and services.

The Art of Social Media Resource List with links to our favorite apps and services. | SM | Scoop.it
Avoid looking clueless on social media by using these great apps and services recommended in The Art of Social Media.
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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Someone Mentioned You on Social Media. Should You Respond? [Flow Chart] | SM | Scoop.it

Wondering whether you should respond to that mean comment on social media? Check out this flow chart first.


Via Kamal Bennani
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Marco Favero's curator insight, November 20, 2014 2:22 AM

aggiungi la tua intuizione ...

Rescooped by Khaled El Ahmad from MarketingHits
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How Black Hat Social Media Can Hurt Your Business

How Black Hat Social Media Can Hurt Your Business | SM | Scoop.it
You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal?

This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a very bad idea, here’s a quick definition and examples of black hat social media.

Via Brian Yanish - MarketingHits.com
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7 Lessons From Beyonce's Social Media Guru

Beyonce's digital media strategist opens up about how the pop star engages with her fan base.
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4 Steps for Creating a Social Media Editorial Calendar

4 Steps for Creating a Social Media Editorial Calendar | SM | Scoop.it

Planning out your social media efforts can make or break the social engagement you see. Here are four steps for creating a social media editorial calendar.


Via Kamal Bennani, massimo facchinetti
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Marco Favero's curator insight, November 7, 2014 4:52 AM

aggiungi la tua intuizione ...

Emily Taylor Holt's curator insight, November 7, 2014 3:29 PM

SMM  Editorial Cal in Google Drive

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TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | SM | Scoop.it

You need to know whether people are using your brand name or talking about your company on the Internet.

 

You also need to keep up with the social activities & mentions of your competitors.

 

In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.


But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 6, 2014 3:32 AM

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.

Gonzalo Moreno's curator insight, November 7, 2014 3:51 AM

Affordable tools to examine OnLine Brand pressence and reputation.

MJUNCKE's curator insight, November 7, 2014 11:01 AM

some useful Tools to monitor your online activity! 

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | SM | Scoop.it

Most on-page SEO tools still rely on keyword placement to grade pages, and while it remains a good place to start, research shows its influence has fallen. 

 

While it's important to ensure your page at a bare minimum contains the keywords you want to rank for, it is unlikely that keyword placement by itself will have much of an influence on your page's ranking potential.

 Read More: http://moz.com/blog/7-advanced-seo-concepts


Via Antonino Militello
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | SM | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Via The Fish Firm II
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9 Common Social Media Marketing Mistakes | SocialTimes

9 Common Social Media Marketing Mistakes | SocialTimes | SM | Scoop.it

Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, October 22, 2014 3:12 AM

Here's a look at the social marketing basics and how to avoid some very common mistakes.

William Weise's curator insight, October 23, 2014 2:19 PM

I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.

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33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less)

33 Pithy Tips for LinkedIn (EACH in 140 Characters or Less) | SM | Scoop.it
Paying more attention to your LinkedIn profile lately? Good move! This infographic has 33 pithy tips for LinkedIn (EACH in 140 characters or less)

Via Noland Hoshino
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Barbara Saunders's curator insight, October 22, 2014 3:00 PM

Linked In is having more effect than other networks - depending upon your target market.

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How to Use the LinkedIn Data Export Tool to Improve Your Marketing |

How to Use the LinkedIn Data Export Tool to Improve Your Marketing | | SM | Scoop.it
Do you want to analyze your past interactions on LinkedIn? This article shares how you can use info from the LinkedIn data export tool.

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malek's curator insight, October 22, 2014 8:30 AM

An ultra useful tool to analyse your own data on LinkedIn

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014 | SM | Scoop.it
Learn about some of the coolest apps of 2014.

Via malek
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malek's curator insight, October 22, 2014 8:27 AM

Plan your flight or assess emergency options.