Since social media has become an integral part of our lives, marketers have used their creative talents to develop social media campaigns with various degrees of success which can be measured in a variety of ways.
Via Martin (Marty) Smith
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wanderingsalsero's curator insight,
November 20, 2014 5:28 AM
Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.
Lori Wilk's curator insight,
November 20, 2014 9:19 AM
One of the most helpful articles I've read about #blogging. I have some new #resources and #education.
Vincent Dickie's curator insight,
November 23, 2014 7:17 PM
Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media.
Thibault Raz'Dorado's curator insight,
November 20, 2014 8:44 AM
#SEO #capitalization #thepulseofmobilemarketing #digital
Iva Golec's curator insight,
July 31, 2015 9:18 AM
Five presentation apps (with helpful annotations) that you may want to use when you get tired of Prezi.
Willem Kuypers's curator insight,
August 16, 2015 3:36 PM
Prezi est déjà tendance, voici quelques concurrents.
Terence's curator insight,
January 9, 2015 7:45 AM
Landing pages, done WELL and for the right traffic, can BE your website.
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October 23, 2014 3:02 AM
خمس خطوات لتعزيز ظهورك في #الاعلام_الاجتماعي وزيادة تفاعل متابعيك
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October 22, 2014 3:44 AM
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David Westwood's comment,
November 25, 2014 2:35 AM
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November 6, 2014 3:32 AM
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November 7, 2014 3:51 AM
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MJUNCKE's curator insight,
November 7, 2014 11:01 AM
some useful Tools to monitor your online activity!
Jeff Domansky's curator insight,
October 22, 2014 3:12 AM
Here's a look at the social marketing basics and how to avoid some very common mistakes. ![]()
William Weise's curator insight,
October 23, 2014 2:19 PM
I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.
Barbara Saunders's curator insight,
October 22, 2014 3:00 PM
Linked In is having more effect than other networks - depending upon your target market.
malek's curator insight,
October 22, 2014 8:30 AM
An ultra useful tool to analyse your own data on LinkedIn |
Best Social Media or TV Ads
The problem with this list is it elevates the visual aspects of social media. I think the most converting social media is some customer service innovation by Zappos or someone similar that we will never know about.
The elevation of the visual, while cool and fun, reinforces the wrong side of social media. Yes SMM has a fun side, but it is very serious business and that is where the money is being made.
Treating social media like a one sided visual "campaign" reinforces dangerous stereotypes that have CFOs and CEOs doubtful about the real ROI of social media marketing.
As much as eye candy is fun and sells blog views the real benefits of social media are boring old LINE management benefits. I realize "Boring Old Line Management Benefits" isn't a headline that gets many views, but let's be careful about what we hype as "best" least we reinforce stereotypes we are working hard to throw off.
Thank you to Marty Smith for this great find. Top 10 social media marketing campaigns in history. I agree with the author that #1 and #10 are controversial, but they both got me to join.
1. The Blair Witch Project
2. Blendtec: Will It Blend
3. Old Spice: “Smell Like a Man, Man”
4. Burger King: “Subservient Chicken”
5. Pepsi Refresh
6. VW: Fun Theory
7. Office Max: “Elf Yourself”
8. Evian: “Roller Babies”
9. Ikea: “Facebook Showroom”
10. Hotmail
Ken's Key Takeaway
From text:
What are some of the core elements that were in these campaigns that made them such a success? For me it includes these elements
HumorCompetitionCurioisityRead more at http://www.jeffbullas.com/2010/08/31/the-10-best-social-media-campaigns/#L4cZtwttdWOuo3Tl.99