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Skoda Minotti Strategic Marketing
Strategic Marketing News and Insight
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Small Businesses Spend 20 Hours Per Week on Marketing - Small Business Trends

Small Businesses Spend 20 Hours Per Week on Marketing - Small Business Trends | Skoda Minotti Strategic Marketing | Scoop.it
Small Businesses Spend 20 Hours Per Week on Marketing
Small Business Trends
If you spend 20 hours per week on marketing your business, on average, then you're not alone. So do other small businesses, according to a recent survey by Constant Contact.
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4 Old Fashioned Ways of Marketing that Aren't Dead – Yet - Small Business Trends

4 Old Fashioned Ways of Marketing that Aren't Dead – Yet - Small Business Trends | Skoda Minotti Strategic Marketing | Scoop.it
Small Business Trends
4 Old Fashioned Ways of Marketing that Aren't Dead – Yet
Small Business Trends
Internet marketing. When you hear this buzz phrase, chances are you inevitably think about social media, virility and PPC (pay per click) campaigns.
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One in three web users discover brands through social media marketing

One in three web users discover brands through social media marketing | Skoda Minotti Strategic Marketing | Scoop.it
A new study suggests social media marketing is one of the most effective ways to drive website traffic, second only to organic search.
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How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today

How to Get Eyeballs on Your Business with a Blog [INFOGRAPHIC] | Social Media Today | Skoda Minotti Strategic Marketing | Scoop.it
According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.

Via Guillaume Decugis
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Steven Mallach's curator insight, May 9, 2013 9:36 AM

All true, but SEO as it was practiced 10 years ago (even three years ago) is dead. Deader than a Armadillo at a Texas Monstor Truck convention.

 

Try packing in those keywords like it was 2003.

 

This is the post Panda / Penguin world baby, and it's time to wake up and taste the creative content.

 

What do you think good copywriting should look like in this new environment?

 

What do you look for when you read a piece of copy on the web?

 

Humour? Expert opinion? Actionable advice? Do you share infographics more than anything else? Video + copy?

 

Let us know.

Deb Nystrom, REVELN's curator insight, May 9, 2013 9:54 AM

Optimize and promote >  as it says, with great content, it depends on what you do with that content that matters.  Just ask internet marketing king Brendon Burchard, or look at his free videos (you make get hooked.)  SEO is not dead, however.  Would you agree?  ~  Deb

Intriguing Networks's curator insight, July 1, 2013 6:51 AM

If you read the headline stats thes rest is worthy of your consideration.

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How to Use Facebook's 'Custom Audiences' Feature for More ...

How to Use Facebook's 'Custom Audiences' Feature for More ... | Skoda Minotti Strategic Marketing | Scoop.it
Learn how to use Facebook custom audiences to improve your marketing success on Facebook! ... How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting · Tweet . facebook ad targeting ...
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12 From '12: The Ultimate List Of The Year's Top Marketing Lessons - Forbes

12 From '12: The Ultimate List Of The Year's Top Marketing Lessons - Forbes | Skoda Minotti Strategic Marketing | Scoop.it
Forbes 12 From '12: The Ultimate List Of The Year's Top Marketing Lessons Forbes number 12 If your Q4 has been like mine –jam-packed with end-of-the-year reports, closing business and finalizing alignment on 2013 initiatives –take heart: We're in...
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LinkedIn Opens Up Ad Interface With New API ... - Marketing Land

LinkedIn Opens Up Ad Interface With New API ... - Marketing Land | Skoda Minotti Strategic Marketing | Scoop.it
See More Top News · LinkedIn Opens Up Ad Interface With New API Program · Facebook Ads Don't Work? That's A Big Myth, Global Marketing VP Reportedly Says · Marketing Day: November 27, 2012 · Demand Raging For ...
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IBM predicts mobile consumer spending spree - Direct Marketing ...

IBM predicts mobile consumer spending spree - Direct Marketing ... | Skoda Minotti Strategic Marketing | Scoop.it
Everyone knows that online consumer purchasing increases as the holiday season nears. However, IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile ...
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Online marketing: Not about clicks, but converts - Accounting Today (blog)

Online marketing: Not about clicks, but converts - Accounting Today (blog) | Skoda Minotti Strategic Marketing | Scoop.it
Accounting Today (blog)Online marketing: Not about clicks, but convertsAccounting Today (blog)Your website likely now has web analytics software hooked in, which shows you where your website's visitors came from, what keywords they typed into...
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Report: Google+ Hits 400 Million Accounts, But ... - Marketing Land

Report: Google+ Hits 400 Million Accounts, But ... - Marketing Land | Skoda Minotti Strategic Marketing | Scoop.it
See More Top News · Marketing Day: September 17, 2012 · Report: Google+ Hits 400 Million Accounts, But Monthly Active Users Drop By 33% · Report: Google Declines White House Request To Take Down Controversial ...
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Online Video Ads Are On The Rise: How Do You ... - Marketing Land

Online Video Ads Are On The Rise: How Do You ... - Marketing Land | Skoda Minotti Strategic Marketing | Scoop.it
Marketing Day: September 17, 2012 · Report: Google+ Hits 400 Million Upgraded Accounts · See More News Briefs. Acer, Skyhook And Google's Android Self-Interest; What Is The One True Android & How "Open" Is It?
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Facebook Testing Mobile Ad Network - Marketing Land

Facebook Testing Mobile Ad Network - Marketing Land | Skoda Minotti Strategic Marketing | Scoop.it
See More Top News · Facebook Testing Mobile Ad Network · Survey: Email Marketers Focused On Integrating Social, Improving Metrics · Marketing Day: September 18, 2012 · Pages Manager App Now Allows Admins To ...
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Direct Marketing News – Epsilon: Open rates for triggered emails ...

Direct Marketing News – Epsilon: Open rates for triggered emails ... | Skoda Minotti Strategic Marketing | Scoop.it
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association's (DMA) Email Experience Council released the Q1 2012.
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News Byte: Google Overhauls Search Engine - Direct Marketing News

News Byte: Google Overhauls Search Engine - Direct Marketing News | Skoda Minotti Strategic Marketing | Scoop.it
For its 15th birthday, Google announced the overhaul of its search engine, a re-tooling that will drastically affect website traffic. The updated search algorithm, called “Hummingbird,” has actually been live for around a month, ...
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Edmunds settles with marketing firm accused of faking dealer reviews - Autoblog (blog)

Edmunds settles with marketing firm accused of faking dealer reviews - Autoblog (blog) | Skoda Minotti Strategic Marketing | Scoop.it
Edmunds settles with marketing firm accused of faking dealer reviews
Autoblog (blog)
Edmunds.com logo Back in July, Edmunds sued a Texas company named Humankind Design Ltd. for fraud and breach of contract.
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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | Skoda Minotti Strategic Marketing | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger, Guillaume Decugis
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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Skoda Minotti Strategic Marketing | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.


Via Dr. Karen Dietz
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Mirjana Podvorac's curator insight, June 4, 2013 6:17 AM

From Harvard Business Blog.

Renee Baribeau's curator insight, June 4, 2013 1:56 PM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 10:29 AM
Thanks Karen, I just purchased the book because of your insight.
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Is Google the Best Focus Group Ever?

Is Google the Best Focus Group Ever? | Skoda Minotti Strategic Marketing | Scoop.it
SEO is all about understanding what the searcher is after. This article shows you how Google itself can help tell you what this is (Is Google The Best Focus Group Ever?
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Facebook Ads Don't Work? That's A Big Myth, Global Marketing VP ...

Facebook Ads Don't Work? That's A Big Myth, Global Marketing VP ... | Skoda Minotti Strategic Marketing | Scoop.it
See More Top News. Facebook Ads Don't Work? That's A Big Myth, Global Marketing VP Reportedly Says; Marketing Day: November 27, 2012; Demand Raging For Google Nexus 4 Android Handset; Marketing Day: ...
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Six Reasons Marketing Budgets Are On The Rise - Forbes

Six Reasons Marketing Budgets Are On The Rise - Forbes | Skoda Minotti Strategic Marketing | Scoop.it
Six Reasons Marketing Budgets Are On The RiseForbesThis means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible...
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What 65 Google Changes May Mean For Your Link Strategies

What 65 Google Changes May Mean For Your Link Strategies | Skoda Minotti Strategic Marketing | Scoop.it
There are very few people with the experience and historical perspective (and results) to put together a solid strategic response to every algorithmic change. I'm comfortable advising on the .... SMX - Search Marketing Expo ...
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Digital Marketers Flock to Content Marketing [Survey Results] - Business 2 Community

Digital Marketers Flock to Content Marketing [Survey Results] - Business 2 Community | Skoda Minotti Strategic Marketing | Scoop.it
Digital Marketers Flock to Content Marketing [Survey Results]Business 2 CommunityIt's rare that you see an entire industry segment agree on something.
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AdWords Introduces Ability To Share Budgets Across Campaigns

AdWords Introduces Ability To Share Budgets Across Campaigns | Skoda Minotti Strategic Marketing | Scoop.it
She's a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She's also ... Top News; Briefs; Features; Columns; How To.
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Reddit, New Digg Make TIME's Best Websites Of ... - Marketing Land

Reddit, New Digg Make TIME's Best Websites Of ... - Marketing Land | Skoda Minotti Strategic Marketing | Scoop.it
About The Author: Matt McGee is Marketing Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues ...
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Facebook Promoted Posts vs Sponsored Stories | Small Business ...

Facebook Promoted Posts vs Sponsored Stories | Small Business ... | Skoda Minotti Strategic Marketing | Scoop.it
Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com · Home · Blog ...
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