Skipedia Snowsports Marketing
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How a family of four can enjoy a ski holiday for just £246… | Skipedia

How a family of four can enjoy a ski holiday for just £246… | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
(N.B. Small catch: ability to time travel is essential)
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The Winter Olympics Ski Podcast – (not) live from PyeongChang 2018 | Skipedia

The Winter Olympics Ski Podcast – (not) live from PyeongChang 2018 | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
Catch up with the latest overnight from the PyeongChang Winter Olympics in this magazine podcast
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Is Ed Sheeran about to save the ski industry? | Skipedia

Is Ed Sheeran about to save the ski industry? | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. 

 Perhaps all we needed was the omnipresent Ed Sheeran?
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Crystal Ski’s great new video aims to bring new skiers to the slopes | Skipedia

Crystal Ski’s great new video aims to bring new skiers to the slopes | Skipedia | Skipedia Snowsports Marketing | Scoop.it
Great spot of content marketing by Crystal to bring new skiers into the market
iain's insight:
Share your insight
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Profeet Takes World Record for Fastest 100m in Ski Boots - Profeet

Profeet Takes World Record for Fastest 100m in Ski Boots - Profeet | Skipedia Snowsports Marketing | Scoop.it
Emma and Max from Profeet have set a new world record for the fastest 100m in ski boots - now verified by Guinness World Records as 'officially amazing'!
iain's insight:
This is a great story - how fast could you run 100m in ski boots? 
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La Grave Crowdfunding Update | Skipedia

La Grave Crowdfunding Update | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
Sincerely hoping that La Grave can be saved and kept in operation!
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5 of the best swimming pools in the Alps - A Luxury Travel Blog

5 of the best swimming pools in the Alps - A Luxury Travel Blog | Skipedia Snowsports Marketing | Scoop.it
Even a few years ago a list of the best swimming pools in the Alps would be a struggle to put together. In some resorts, you’d be restricted to a 10m swimming pool in the only five-star hotel in town. Or if there was a public pool, then was probably built 30 years ago and …
iain's insight:
Ski resorts continue to invest resources in non-ski activities. We look at some of the best swimming pools in the Alps...
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Courchevel and Val Thorens go head to head to open first | Skipedia

Courchevel and Val Thorens go head to head to open first | Skipedia | Skipedia Snowsports Marketing | Scoop.it

Val Thorens advance plans and open early to ensure Courchevel is not the first resort in Les 3 Vallees to open

 

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InTheSnow magazine to ambush London Ski Show | Skipedia

InTheSnow magazine to ambush London Ski Show | Skipedia | Skipedia Snowsports Marketing | Scoop.it

Some nice guerrilla marketing from UK publication 'InTheSnow'

iain's insight:

Smart reactive marketing from the InTheSnow team

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Rescooped by iain from 365 Jours de Ski, Tourisme & Marketing
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BEST OF DIGITAL DETOX #1 - Look Up

'Look Up' is a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending more time alone.


Via Aurélien de PIERREFEU
iain's insight:

Time for a summer holiday and your annual detox?

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La Folie Douce en Suisse !

Crans-Montana will be the first Swiss resort to host La Folie Douce, a company specializing in event and high-end restaurant in altitude. The concept is simple: an upscale restaurant on the slopes which hosts DJs on an outdoor stage, artists and cabaret dancers. First developed by the French company in Megeve, Meribel, Val d'Isere, Val Thorens and Alpe d'Huez, the concept Folie Douce will implant in Crans-Montana between 2015 and 2017 seasons.

Via ClusterMontagne
iain's insight:

Can the brand survive at the same level without dilution, if they keep on adding new properties?  

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UK Snowsports Market Twice As Large As Thought? | Skipedia

UK Snowsports Market Twice As Large As Thought? | Skipedia | Skipedia Snowsports Marketing | Scoop.it

Encouraging new research suggests UK market is much larger than previously thought

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The Winter Olympics Ski Podcast – (not) live from PyeongChang 2018 | Skipedia

The Winter Olympics Ski Podcast – (not) live from PyeongChang 2018 | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
A different insight into the Winter Olympics in our 10 minute daily summary...
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Lies, Damn Lies and Ski Statistics | Skipedia

Lies, Damn Lies and Ski Statistics | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
Too many publishers prefer stats that don't add up or tell the real story...
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The Knowledge is Powder Ski Podcast – Episode 3 | Skipedia

The Knowledge is Powder Ski Podcast – Episode 3 | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
Listen to our new ski podcast - it's a magazine style covering the latest news and views. This is our 'London Ski Show' Special.
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Watch new world record for sprinting in ski boots

Watch new world record for sprinting in ski boots | Skipedia Snowsports Marketing | Scoop.it
Two Brits have set a new world record
iain's insight:
What do you do your ski boots?  Sprint 100m, of course..
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Les Arcs, Annecy, Montgenevre and other SkiDebrief 2017 Winners | Skipedia

Les Arcs, Annecy, Montgenevre and other SkiDebrief 2017 Winners | Skipedia | Skipedia Snowsports Marketing | Scoop.it
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Which is the most difficult ski resort to spell? | Skipedia

Which is the most difficult ski resort to spell? | Skipedia | Skipedia Snowsports Marketing | Scoop.it
iain's insight:
How difficult is it for Brits to spell ski resort names? 
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Fidélisation de la clientèle : Lyon et Val Thorens expliquent leurs stratégies

Fidélisation de la clientèle : quels principes, leviers et perspectives ? Des acteurs du tourisme répondent. Compte rendu de conférence.
iain's insight:
Great insight into destination customer loyalty strategy from Val Thorens
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Interview with Thibaut Loubere, Community Manager, Val Thorens | Skipedia

Interview with Thibaut Loubere, Community Manager, Val Thorens | Skipedia | Skipedia Snowsports Marketing | Scoop.it

How does Val Thorens communicate with its fans?

iain's insight:

Great interview giving some insight into how Val Thorens prioritises and uses different social networks. 

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Does size matter? Scaling the UK snowsports market. | Skipedia

Does size matter? Scaling the UK snowsports market. | Skipedia | Skipedia Snowsports Marketing | Scoop.it

New figures suggest the UK ski market is closer to 2 million active skiers and snowboarders rather than 1 million

iain's insight:

Does the actual size matter?  Perhaps more important is that it's growing!

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Interview with the London Ski Show on their move to Battersea | Skipedia

Interview with the London Ski Show on their move to Battersea | Skipedia | Skipedia Snowsports Marketing | Scoop.it

The London Ski Show HAS Moved hire this year. We Talked to Their marketing team on the Reasons for the show and Their Plans for this year. 

iain's insight:

The London Show face multiple challenges this year, with the Freeze Big Air a week later, and a new venue. They have a plan, but will it work?

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Freeze Big Air Brings Snowboarding to London Olympic Stadium | Skipedia

Freeze Big Air Brings Snowboarding to London Olympic Stadium | Skipedia | Skipedia Snowsports Marketing | Scoop.it

This will be a huge event that could be annual - it's a massive coup for the UK and will hopefully boost interest in snowsports across the country

 

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Vail Resorts to Acquire Perisher, the Largest Mountain Resort in Australia

Vail Resorts to Acquire Perisher, the Largest Mountain Resort in Australia | Skipedia Snowsports Marketing | Scoop.it

Vail Resorts, Inc. today announced that the Company has agreed to acquire its first international mountain resort, Perisher Ski Resort in New South Wales, Australia, for total cash consideration of AU$176.6 million (approximately US$136 million), subject to certain adjustments.


Via Aurélien de PIERREFEU
iain's insight:

Vail Resorts continue their global expansion...

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Aurélien de PIERREFEU's curator insight, March 30, 2015 11:48 PM

Vail Resorts qui gère déjà 9 stations US, met un pied en Australie en achetant Perisher, la plus grande station de l'hémisphère sud.

Maryline Piel's curator insight, April 1, 2015 10:44 AM

@ Aurélien de PIERREFEU's 

" Vail Resorts qui gère déjà 9 stations US, met un pied en Australie en achetant Perisher, la plus grande station de l'hémisphère sud."