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Dr. Peter J. Meyers - Black Hat o White Hat SEO? E' tempo di porsi ...

Da sempre ci sono le tattiche SEO White Hat contrapposte a quelle Black Hat, ma oggi dovremmo parlare di strategia White o Black Hat. La scelta non è una questione di etica ma di opportunità di business e troppo spesso la ...
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The 5 Ultimate Ways to Drive New Traffic to your Online Store

The 5 Ultimate Ways to Drive New Traffic to your Online Store | Siti web e programmazione | Scoop.it
Drive new traffic to your online store to create new customers and boost sales. Push the petal to the metal and increase your traffic with these 5 fundamental tips.
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Creare un sito web anche senza esperienza e' possibile? - InfoNotizie (Comunicati Stampa)

Creare un sito web anche senza esperienza e' possibile? - InfoNotizie (Comunicati Stampa) | Siti web e programmazione | Scoop.it
Creare un sito web anche senza esperienza e' possibile?
Michelangelo Consiglio's insight:

Si, certo... è possibile creare dei siti web senza alcuna conoscenza...... ma poi ? se devi farlo vedere a google, se devi personalizzare qualcosa, se devi recuperare un'informazione, se vuoi spostare il sito su un'altro dominio o hosting, se ti entrano nel sito e ti inseriscono codici malware ..."se"..... ce ne sono tanti di "se" che un utente non esperto non sa nemmeno che esistono, figuriamoci poi gestirli.....

 

una soluzione del genere può andare bene a chi vuole farsi u sito per diletto, di sicuro se lo vuoi utilizzare seriamente come strumento è meglio affidarsi ad un professionista serio, di quelli che non ti chiedono solo 300€ per farti il sito......

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Perché una PMI dovrebbe aprirsi ai social media?

Perché una PMI dovrebbe aprirsi ai social media? | Siti web e programmazione | Scoop.it
il 49% delle PMI ha evidenziato un incremento delle vendite legato all'utilizzo dei social media e il 59% una riduzione dei costi legati al marketing grazie al networking sociale (di cui parleremo la prossima settimana) ...

Via Renato Bertuol
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Le consulenze SEO nel 2013: crescita anno dopo anno

Il posizionamento dei siti sul Web assume sempre più un'importanza vitale nell'ambito delle strategie dei Web Marketer. Le consulenze SEO (ottimizzazione per i
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13 Essential SEO Power Tools

13 Essential SEO Power Tools | Siti web e programmazione | Scoop.it
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.
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How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics

How to Make a Landing Page That C.O.N.V.E.R.T.S. - Tips and Examples | KISSmetrics | Siti web e programmazione | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


Via Giuseppe Mauriello
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Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

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[infografica] Alla ricerca delle keyword perdute

[infografica] Alla ricerca delle keyword perdute | Siti web e programmazione | Scoop.it
La ricerca delle keyword non è cosa semplice né impossibile: come in tutte le cose serve studio e conoscenza dell'argomento per riuscire a raccogliere i frutti. Ecco allora 5 semplici passi per riu...
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Scopri come migliorare le tue vendite (online e offline)

Scopri come migliorare le tue vendite (online e offline) | Siti web e programmazione | Scoop.it
C'è chi fa mille domande, chi cerca gli sconti, chi vuole solo il prodotto di marca, chi acquista per empatia, chi è stato spinto dall'amico, chi non sembra mai convinto, chi si fida delle esperien...

Via Cinzia Di Martino
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Cinzia Di Martino's curator insight, February 3, 2013 5:28 AM

Impara a conoscere i tuoi clienti e..

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Google Update e Penguin hanno ucciso il SEO? « ζ Il Blog di Ivan ...

Google Update e Penguin hanno ucciso il SEO? « ζ Il Blog di Ivan ... | Siti web e programmazione | Scoop.it
Ciao caro lettore, sono passati un bel po' di mesi da quando sono entrati in atto i due aggiornamenti di Google; Panda e Penguin. Molti marketer oramai hanno ormai abbandonato il SEO (Search Engine Optimization) ...
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The Secret to Writing Content that Sells - SEO Site Checkup

The Secret to Writing Content that Sells  - SEO Site Checkup | Siti web e programmazione | Scoop.it
What we’ve never done, and what we think you guys will enjoy, is a quick course on writing that sells.
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Come diventare SEO di professione?

Come diventare SEO di professione? | Siti web e programmazione | Scoop.it
Se ne dicono di cotte e di crude su come diventare un SEO ma nessuno l'ha mai detta tiepida. Insomma, un parere da hipster della materia.
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Otto consigli per l'ottimizzazione di un e-commerce - News PMI Servizi

News PMI Servizi Otto consigli per l'ottimizzazione di un e-commerce News PMI Servizi Partire da questo presupposto è fondamentale, perché sottintende che l'agenzia SEO debba essere presente nel processo di progettazione dell'intero sito web e non...
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Duplicate Pages in Joomla: Causes, Most Common Errors, Solutions

Duplicate Pages in Joomla: Causes, Most Common Errors, Solutions | Siti web e programmazione | Scoop.it
Duplicate URLs in Joomla website have been irritating owners of Joomla powered websites. Here are several options on how to get rid of duplicates. Check them out.
Michelangelo Consiglio's insight:

utilissimo articolo per migliorare l'appeal con google dei vostri siti joomla !!!

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HTML5: 10 Strumenti Online Per Web Designer | Il Bloggatore

HTML5: 10 Strumenti Online Per Web Designer | Il Bloggatore | Siti web e programmazione | Scoop.it
HTML5: 10 Strumenti Online Per Web Designer - Oggi vogliamo condividere con voi una collezioni di 10 ottimi strumenti online HTML5 che sono stati progettati appositamente per web designer con l'obiettivo di semplificare ...
Michelangelo Consiglio's insight:

Strumenti interessantissimi per sviluppatori web !

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Micrositi: piccoli nel nome, grandi nei risultati!

Micrositi: piccoli nel nome, grandi nei risultati! | Siti web e programmazione | Scoop.it
Gli addetti di marketing ne parlano sempre più spesso, ma di fatto cosa sono i micrositi e perché siano tanto importanti? Ve lo traduco in 8 benefici!

Via Cinzia Di Martino
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Cinzia Di Martino's curator insight, May 7, 2013 9:39 AM

Dedicato a chi ha bisogno di creare nuove forme di marketing.. e godere dei risultati in tempi brevi!

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[infografica] 8 secondi per (di)mostrare chi sei

[infografica] 8 secondi per (di)mostrare chi sei | Siti web e programmazione | Scoop.it
E' esattamente questo il tempo che i navigatori del web possono dedicarti: 8 secondi. Sei in grado di attirare la loro attenzione? Sei capace di mantenere vivo il loro interesse per più di 8 second...
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The SEO Guide To Getting Started With Google Webmaster Tools

The SEO Guide To Getting Started With Google Webmaster Tools | Siti web e programmazione | Scoop.it

Excerpted from article on Search Engine Land:

"Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet.

 

- Messages: Spam Warnings & Other Notifications
[Priority: Medium / High]
Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information.

 

- Settings
[Priority: High]
In the settings tab, you can do three things: set geographic target, preferred domain and crawl rate.

 

- Sitelinks
[Priority: Medium]
Every website owner wants good sitelinks. If you don’t know, sitelinks are the links that show up under your domain name in Google search results.
Sitelinks are determined based on how much authority the domain has for a particular query. In many cases, we build sitelinks to assist with online reputation management because it pushes negative information further down the page.

 

- URL Parameters
[Priority: High]
Webmaster Tools has a setting that allows you to specify URL parameters and request that Google crawl certain URLs and not crawl others URLs. This is an incredibly powerful tool. If you make a mistake, it can mean that a large chunk of your site is removed from the index.

 

- Change of Address
[Priority: Medium]
If you move, you need to tell someone correctly!

- Excessive Crawl Errors
[Priority: Medium]
If your website is not working and there are errors occurring on a regularly basis, this needs to be dealt with. In so many cases, I see sites with thousands of errors that are never addressed. Each error that affects usability can mean a potential lost customer.

- Crawl Stats
[Priority: Medium]
This report shows you pages crawled per day, kilobytes downloaded per day and time spent downloading a page. Incidentally, there is a new Google Analytics report that also shows time downloading a page. The Analytics report, in my opinion, is much cooler.

- Blocked URLs
[Priority: Medium / High]
In this report you can see the URLs that are blocked by robots.txt. In some cases, you will see areas of your site that are blocked which should not be. So, when you see this, unblock them!

- Fetch As Google
[Priority: High]
The fetch as Google tool allows you to retrieve a page of your website as if you were Google. This can be very helpful if you want to verify whether or not a page is accessible.
This tool also has the option to fetch pages as Googlebot-Mobile. This can be very helpful, particularly because of the elements that need to be put in place for the different forms of mobile optimization.

- Indexed Status
[Priority: Medium]
The index status report shows you how many URLs are indexed out of all of those that Google can find on the website.

 

- Malware
[Priority: High]
When someone injects code into your forum or comments area, that is an issue. Google will see this and deem it malware. When someone then visits your website there is a chance a message will be delivered saying this site is not safe for users. For this very reason, it is important to check your malware report.

- Search Queries [Priority: Medium] ...

- Links To Your Site [Priority: Medium / High] ...

- Internal Links [Priority: Medium] ...

- Sitemaps [Priority: Medium / High] ...

- Removed URLs [Priority: Medium / High] ...

- HTML Improvements [Priority: Medium] ...

- Content Keywords [Priority: Medium] ...

Each point is analyzed with more information. Moreover there are also other points into guide.
Read full interesting article here:
http://searchengineland.com/the-seo-guide-to-getting-started-with-google-webmaster-tools-150345


Via Giuseppe Mauriello
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Elsie Whitelock's curator insight, March 29, 2013 7:40 AM

This is a very helpful article.

Elsie Whitelock's curator insight, April 30, 2013 8:53 AM

More hlep with your SEO

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A Tool For Finding Free Vectors, Stock Photos And PSD Files That You Need

A Tool For Finding Free Vectors, Stock Photos And PSD Files That You Need | Siti web e programmazione | Scoop.it
Time is one of the most important elements of life that we have or, better said, don't have enough of. That means that any tool that has the function of reducing your workload should be considered a blessing.
Michelangelo Consiglio's insight:

un elenco di siti interessanti dove trovare immagini di qualità qualcuna anche gratuita !!

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7 tipi di contenuti virali su Pinterest

7 tipi di contenuti virali su Pinterest | Siti web e programmazione | Scoop.it
Pinterest è diventato un formidabile trampolino di lancio per le aziende (grandi, medie e piccole, locali e non) che sono riuscite a tradurre emozioni in immagini accattivanti. Ma per avere riscont...

Via Cinzia Di Martino
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Cinzia Di Martino's curator insight, February 5, 2013 9:35 AM

Emozionando.. si ottengono risultati strabilianti. E tu sai usare Pinterest?

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Heathrow Airport Uses Joomla | Joomla! Community Portal

Heathrow Airport Uses Joomla | Joomla! Community Portal | Siti web e programmazione | Scoop.it
Heathrow is the major London airport and, by some measures, is the busiest airport in the world. For their main shopping site at http://boutique. heathrow.
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BComExpo — L'evento B2B web marketing & e-commerce

BComExpo — L'evento B2B web marketing & e-commerce | Siti web e programmazione | Scoop.it
Professionisti del web marketing B2B e dell'e-commerce insieme a imprese alla ricerca della giusta soluzione nello stesso evento: questo è B Com Expo.
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Guida di Reader

Guida di Reader | Siti web e programmazione | Scoop.it

Se avete interessi precisi, imparare a utilizzare i Feed RSS è un metodo comodo per avere subito a portata di mano le ultime notizie.

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Why You (Yes, You) Need to Create More Landing Pages | HubSpot

Why You (Yes, You) Need to Create More Landing Pages | HubSpot | Siti web e programmazione | Scoop.it

Excerpted from article:

"Are you creating enough landing pages to really scale your lead generation efforts? For many of you, probably not. Let's find out why -- at least in the case of landing pages -- more is better.

 

Here are four good explanations why the more landing pages, the better your leads number.

 

1) More Landing Pages Means More Conversion Opportunities:

Quite simply, the more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. Think about it: The more landing pages you have, the more landing pages will be indexed in search.

 

2) More Landing Pages Means More Variety:

Creating more landing pages means you'll have a wider variety of offers for your visitors to convert on and for you to promote, which leads us to reason number three...

 

3) More Landing Pages Means More Marketing Collateral:

The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. Without it, you'd have nothing to email your contacts, nothing to share with your social media fans and followers, nothing to promote through your website calls-to-action, nothing by which to get found and rank for your keywords in search.

 

4) More Landing Pages Means More Targeting Opportunities:

When you identify various different buyer personas and segments within your audience, you have the opportunity to better appeal to those different audiences' interests and needs with more targeted and relevant offers. And to leverage this savvy thinking, face it: You need more landing pages.

 

How to Increase the Number of Landing Pages on Your Site

1) Invest in a Landing Page Creation Tool (And Control Over Your Website)...

2) Create More Offers...

3) Tweak the Offers You Already Have to Cater to Individual Personas...

4) Repurpose Content You Already Have..."

 

Each tip is analyzed with more information and examples. Read full article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

 

 


Via Giuseppe Mauriello
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