In his new book, The Moral Molecule: The Source of Love and Prosperity, neuroeconomist Paul J. Zak discusses his research on oxytocin, what he calls the "moral molecule." For the past 10 years, Zak has been conducting the same kind of trust games that are common in experimental economics, but with a twist. Before and after the trust games, Zak has been taking blood samples with the goal of gaining a better understanding of how and why people trust others.




Via Sakis Koukouvis