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Infographic: The Social Media Strategist

Infographic: The Social Media Strategist | Singlelogic | Scoop.it
It's hard not to know a social media strategist or planer these days. Whether a new found planning love or a transitioning strategist, social has brought a lot of people into the limelight in a budding industry.
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Wonderbra: The Ad 'Decoder' App

Wonderbra: The Ad 'Decoder' App | Singlelogic | Scoop.it
Wonderbra have just launched a very cool use of augmented reality meets image recognition, with their new 'Decoder' campaign...
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Things To Remember Before Creating an Ad [INFOGRAPHIC]

Things To Remember Before Creating an Ad [INFOGRAPHIC] | Singlelogic | Scoop.it

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad.

 

Key takeways:

- It’s not the size, it’s how you make use of the space
- Television (still) is the platform where people consumer media the most

 

Source: http://ijustdid.org/2012/10/advertising-elements/


Via Jonha Richman, Brian Yanish - MarketingHits.com
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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Singlelogic | Scoop.it

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

 

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

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quirky - Broom Groomer Broom Cleaning Dustpan

quirky - Broom Groomer Broom Cleaning Dustpan | Singlelogic | Scoop.it
A row of rubber teeth protruding from the back end of the dust pan to clean the broom's bristles when you're done sweeping. No more dust bunnies! Developed by the Quirky community.
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Infographic: Asia-Pacific Social Media Statistics

Infographic: Asia-Pacific Social Media Statistics | Singlelogic | Scoop.it
Internet usage is sky-rocketing throughout the Asia-Pacific region, obviously making the growth of social media the fastest in the world, as you'll see, it's not all about Facebook, but it still leads the way across the region, at least for now.
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4 Google Analytics Features You Probably Haven’t Used

4 Google Analytics Features You Probably Haven’t Used | Singlelogic | Scoop.it

Excerpted from article:

"Hidden in the nest of menus are 4 powerful features you might have overlooked.

1) Page Speed:

Google Analytics now allows you to see the average loading speed of individual pages on your site in the Page Timings report, which you can find on the Content menu.

The report shows you the average page load time, in seconds, which allows you to quickly pinpoint the offending pages that are getting a decent number of page views

 

2) In-Page Analytics:

Google is sunsetting their standalone Browser Size tool in favor of the In-Page Analytics report built into GA, which you can find in the Content section.

Click on the Browser Size button, next to Show color and under the metrics. You can navigate your site like you would normally do in a browser and the data will refresh.

 

3) The Network Report (aka Reverse IP Lookup):

They also record the Network of the visit, which you can find in the Audience section.

Most of the networks listed will be Internet service providers (ISPs), but you will also see company names for offices large enough.

 

4) Visualize with Motion Charts:

Consider the amount of traffic you receive from various channels, which you can see in the Traffic Sources report.

One powerful way to see which channels are driving visitors and their content consumption is the Motion Chart option, which you can activate by clicking on the bubble icon above the data..."

 

Read full article: 

http://searchenginewatch.com/article/2215889/4-Google-Analytics-Features-You-Probably-Havent-Used


Via Giuseppe Mauriello
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3 Digital Marketing Strategies you Should Not Ignore

3 Digital Marketing Strategies you Should Not Ignore | Singlelogic | Scoop.it

The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

 

The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.

 

1. Search is Changing

2. Content is the New SEO

3. Social is the Turbo Charger for Content

 

Read More At: http://www.jeffbullas.com/2012/10/16/3-digital-marketing-strategies-you-should-not-ignore/


Via Antonino Militello
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