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Why Should You Use Database Cleaning?

Why Should You Use Database Cleaning? | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
The hassle of calling the wrong company and chasing the wrong decision maker adds up to it, making the sales cycle even longer for us.
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Ways to Improve The Quality of Your Leads

Ways to Improve The Quality of Your Leads | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Innovative marketing tools and tactics can let you swiftly acquire leads but may be of low quality and less assuring to roll over to conversion.
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Callbox is One of the Most Sought After Lead Generation Services for 2017

Callbox is One of the Most Sought After Lead Generation Services for 2017 | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
With a near-perfect score of 9.6 out of 10 on the site’s list of top lead generation services, Callbox has secured a good standing in Comparakeet's review.
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SEO Process and Techniques. Why Turnkey SEO Programs Will Not Work

SEO Process and Techniques. Why Turnkey SEO Programs Will Not Work | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
You cannot press a button and have your site optimized. There are SEO tools of the trade that can help give an overview and analysis of issues, but the real human SEO experience is needed as not even tools can 'see' everything.

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How Healthcare Professionals Should Be Using Social Media

How Healthcare Professionals Should Be Using Social Media | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

Thanks to our technologically advanced and digitally connected society, social media has quickly become an increasingly useful tool for healthcare professionals. Unfortunately, with these great social platforms comes great responsibility, especially for medical professionals. While platforms like Facebook, Twitter, Instagram, blogging and LinkedIn are excellent ways to share information, network and stay up to date on latest industry news, presenting and conducting yourself with proper online etiquette as a healthcare professional is critical.  It is imperative that healthcare employees maintain patient confidentiality and privacy at all times while being a positive representation of their workplace, as any inappropriate use of social media can lead to disciplinary and even legal action.

Social Media Best Practice for Healthcare Professionals

Healthcare employees have to be conscious of what they're posting on social media platforms. Your online profiles are a public representative of not only yourself but also your profession and current or potential employer, so you'll want to give the world a positive impression.

Social media is an extremely valuable platform for accessing information quickly and communicating with others. Healthcare professionals can take advantage of social media strengths by using these tools and website to:

Share general health information and educate the publicShare the latest news regarding outbreaks, hazards or trends.Network with professionals both in their industry as well as other professionsProvide updates on new technologiesProvide insight into common questionsLearn about new opportunities

 Beneficial Ways that Healthcare Professionals Can Use Social Media

Various social media outlets and actions can be beneficial to healthcare professionals in the following ways.

Blogging

For healthcare professionals who enjoy writing, blogging on industry topics in a positive and thought-provoking manner can establish them as subject matter experts. Maintaining an active industry blog can show the dedication the individual has to their field, help them stay educated and informed, and looks great to potential employers.

Twitter

Twitter is one of the most popular sources for communication and news, especially in times of crises. From posting healthcare and safety notices to creating awareness about preventative health campaigns and educational tidbits, healthcare employees can effectively generate attention to health-related topics to create awareness and educate the public. In addition, Twitter acts as a newsfeed for trending topics that can help healthcare workers stay on top of the latest news, developments and information.

Facebook

With the wide variety of demographics of Facebook users, healthcare professionals can use this platform to share resources like new articles, videos and images to help bridge the information gap between healthcare providers and patients.

LinkedIn

As the social media platform known for professional networking, LinkedIn is an excellent platform for healthcare professionals to publish insight, connect with other industry professionals, network and stay up to date with their fields latest news, stories and trends.

What Healthcare Professionals Should Not Share On Social Media

When it comes to social media, it’s important to understand that privacy doesn’t truly exist. Regardless of any security features, once something has been posted on the internet, it will be there forever, even deleting it won’t simply get rid of it. Therefore, it’s crucial for healthcare professionals to think twice before making a post.

Healthcare employees must be cautious with the information they share online. In accordance with HIPPA laws, it is illegal and finable for a healthcare professional to purposely or accidentally share information about patients. Breaches of patient privacy and confidentiality can occur in different ways on social media:

Photos or videos of patients, even if they cannot be identifiedPhotos or videos of patients’ recordsPosts including any descriptions of patients, their conditions, and/or their treatmentsReferring to patients in a demeaning or negative manner

In addition to patient confidentially, there are other aspects that healthcare professionals should be conscious of not sharing on social platforms, including:

Don’t share any proprietary business information regarding your employerDon’t share any negative or inappropriate information about your employerDon't post or share anything that you would be embarrassed to say to your boss or a potential employer

The key to successfully maintaining an online presence and identity is finding a happy and responsible middle between utilizing social media for both professional and personal benefits without breaking patient privacy and confidentially codes. In addition, your employer may also have their own policies regarding social media use, so be sure to be mindful and compliant with their standards as well.


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Business founders might need to entertain passing the torch to new growth enablers | Dynamic Business

Business founders might need to entertain passing the torch to new growth enablers | Dynamic Business | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
To unlock massive growth, business leaders must be comfortable with the idea of not only going global but also – when it makes sense for the company – moving

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Lead Generation Hacks for IT Companies in Singapore

Lead Generation Hacks for IT Companies in Singapore | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Drive IT companies to discover and craft more lead generation hacks that would help the business grow. Take a look at some of them.
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Online and Offline Marketing Tactics to Position your Business in the APAC Market

Online and Offline Marketing Tactics to Position your Business in the APAC Market | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
With too many competitions, gaining the trust of your prospects and providing quality service are just some of the challenges you need to face.
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Telecom Leads in Singapore: Things You Need for Better Opportunities

Telecom Leads in Singapore: Things You Need for Better Opportunities | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
One thing is for sure, telecom companies should apply the right strategies that will get them to generate as much qualified telecom leads as possible.
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How to Go From Making a Living to Designing a Life »

How to Go From Making a Living to Designing a Life » | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Some people have learned to earn well, but they haven't learned to design a life—and live well.

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CCM Consultancy's curator insight, March 13, 1:33 AM

Get excited about changing things, get disciplined. One change leads to another. And when you feel good about yourself and start to make the turn to do something you've never done before, it starts to work. And then you get excited about changing other areas of your life as well.

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For Patients, Social Media Provides Perks and Perils

For Patients, Social Media Provides Perks and Perils | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

LAST YEAR, A DEAR friend received a cancer diagnosis and gave me a call. “Do you think I should put it on Facebook?” she asked. Her sister had suggested that by sharing updates about her planned surgery, she could efficiently keep people — friends, neighbors, cousins and selected colleagues — in the loop about her condition.

“Think before posting,” I advised. Social media does have its advantages for patients. “But once you post about your medical condition, you can’t take it back.” Besides, there’s a lot of misinformation out there. People will offer all kinds of advice.

Since I became a journalist in 2009, online resources for health have proliferated. Dozens of websites sponsored by government agencies, like the National Institutes of Health and Centers for Disease Control and Prevention, or run by disease-oriented nonprofit organizations, offer vetted facts and definitions, research updates, statistics and news of clinical trials.

Through disease-specific Facebook pages and Twitter hashtags, it’s easier than ever to connect with peer patients and caregivers. In Facebook groups, members trade tips for coping with hematological conditions including sickle cell disease, multiple myeloma and low platelets.

Social media facilitates ties between patients that tend to grow over time and may even be life-saving.

For people living alone or in rural areas, web ties represent more than a source of health information; these connections foster camaraderie and, surprisingly often, true friendships emerge. In recent years, I’ve seen patients and advocates gather at medical conferences; as online acquaintances meet in real life and spend occasional days together, the sense of caring and trust — between patients and within their virtual communities — becomes genuine and stronger.

Some patients choose to follow expert physicians on Twitter; a trusted doctor or hospital may indeed be one of the more reliable sources of online information about health. Yet sometimes it’s patients who take the lead in distributing careful updates. Social media posts, such as about a new blood thinner or lymphoma drug, may prompt patients to ask better questions of their providers and, in that way, lead to better care.

Web connections do carry risks, however. On the internet, anecdotes abound. Individuals’ stories may disproportionately affect others’ treatment choices. When a patient reports doing well on a new drug or in a clinical trial or enters remission, their improvement can spark a feel-good moment in their network. Conversely, news of someone entering hospice or dying can reverberate with unexpected depth, stirring sadness.

Fake news about health spreads on social media, just as it does for other topics. Doctors disagree; what one clinician calls a terrific new drug might be deemed dangerous by a colleague. Yet by following conversations among physicians, ordinary people may gain a better sense of legitimate medical debates that previously took place behind closed doors. Now, those discussions about data and evidence are exposed for all to read. This kind of information can be both confusing and illuminating.

Consider the loss of privacy. A man with chronic leukemia, for instance, might post enthusiastically about finding a doctor he likes and responding to medication. A few years later, perhaps when looking for a new job or partner, he may regret his prior openness.

Telling “the world” of your illness can yield sympathy and connections, but it cannot be undone. Joanna Fawzy Morales is a Los Angeles attorney who co-founded the nonprofit patient advocacy organization Triage Cancer with her sister, Monica Fawzy Bryant. The siblings aim to raise awareness of patients’ legal rights, including privacy and workplace concerns. Last June, I heard Morales speak before hundreds of cancer survivors at a Cancer and Careers meeting in New York City.

“What you post online can affect others besides you,” Morales said. She shared the cautionary tale of a woman who posted on Facebook that her daughter had breast cancer. The daughter, in her 30s, wasn’t keen on publicizing her diagnosis. Other, less obvious sources of lost privacy include having your name listed in disease-related charity events or being tagged in fundraising photos.

In the end, my friend elected not to share her diagnosis on social media. “I’m glad I held back,” she told me later. “I value my privacy too much. If I want to tell people, I can let them know by phone or email.” It’s each patient’s decision. As with almost any medical intervention, there are benefits and risks to consider.
 


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Email Lead Generation: How to Fashion Messages with High Response Rates

Email Lead Generation: How to Fashion Messages with High Response Rates | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
It cannot be denied that emails are the best way to communicate. Email lead generation is one way for businesses to get those leads.
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8 Easy Workspace Fixes to Improve Productivity, Mood, Creativity, and Health

8 Easy Workspace Fixes to Improve Productivity, Mood, Creativity, and Health | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

Yesterday I walked into my home office and examined the space from a fresh perspective. It hasn't had a facelift in about ten years and I've hardly noticed its dingy appearance. Don't get me wrong, I love my office but it's simply out of date and no longer reflects my personality. It's time for a change.

 

Approaching the challenge like any diligent, problem-solving coach, I did my research. What does science say about an office space that boosts energy, creativity, and productivity, all while projecting a safe, calm feeling for clients? Yes, it's possible, and you can do it all on your own. Here's what I've learned.

1. Use color, but not just any color.

Color psychology studies (and there are many) reveal changes in the body and brain when people view certain colors. These changes influence productivity, creativity, health, stress levels, focus, communication, and emotions. That's some powerful influence!

 

Color psychologist Angela Wright explains the phenomenon this way: "Color travels to us on wavelengths of photons from the sun. Those are converted into electrical impulses that pass to the part of the brain known as the hypothalamus, which governs our endocrine system and hormones, and much of our activity."

 

First decide what's most important about how color affects you, your employees, and your visitors. In an interview with Chris Bailey, Wright offered this simple breakdown of the effects of color on the mind: "The four psychological primaries are: red, blue, yellow, and green. And they affect the body (red), the mind (blue), the emotions, the ego, and self-confidence (yellow), and the essential balance between the mind, the body, and the emotions (green)." But it's not that simple. Bailey nicely breaks down the process of choosing just the right color in this article.


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CCM Consultancy's curator insight, March 12, 1:39 AM

Color psychology studies (and there are many) reveal changes in the body and brain when people view certain colors. These changes influence performance, creativity, health, stress levels, focus, communication, and emotions. That's some powerful influence!

Martin Mekatrig's curator insight, March 13, 11:58 AM
Use Spring cleaning to do more than giving your workspace a good dusting, throwing out piles of no longer relevant printouts and magazines,  and fishing out those chocolate wrappers, forgotten coffee mugs and apple cores.

Why not give it a fresh makeover, a change of color, a little rearranging, update the wall decor.
Fresh surroundings = fresh outlook = fresh ideas = fresh business.

You'll feel better and perform better.

1
Stephen Rose's curator insight, March 15, 11:53 AM
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Crafting the Perfect Personalized Email

Crafting the Perfect Personalized Email | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Just like the standard letter, a business email is composed of 4 important parts: the subject line, the salutation or greetings, the body and the closing.
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Business Phrases: Callbox Among Top Lead Generation Services

Business Phrases: Callbox Among Top Lead Generation Services | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Sure there are ups and downs in the field of B2B marketing, but 2017 seems to be a good year for Callbox.
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Your Guide to Online Reputation Management

Your Guide to Online Reputation Management | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
How to use online reputation management to protect your brand from a crisis

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Have You Been Calling the Wrong Company? Here's How to Put an End

Have You Been Calling the Wrong Company? Here's How to Put an End | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
If you wanted your sales reps to generate high quality leads for your business, the first thing you need to do is to make sure you have a good database.
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5 Reasons to Use MicroLearning

5 Reasons to Use MicroLearning | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

MicroLearning is a form of learning that delivers key concepts in as short an amount of time as possible. It is a short, sharp, just-in-time snippet. I like to think of microLearning as 'short enough to watch standing up on the job'. It's when you need a quick tip, brush up on a specific skill or have a moment to learn about new product between customers.

 

What are the 5 advantages of microLearning?

1.   Timely Learning.

The greatest advantage of microLearning is time. Imagine a manager racing through their day. They have a performance management meeting with an employee but have not had the time to read up on the correct procedure to follow. Or a railway engineer arriving at a broken down train and the broken axle is something he hasn't unbolted for 12 months. Neither of them have the time to scroll through three layers on the company's Intranet, find the LMS, log on and watch the 20-minute module. 

 

What they want is to go to their phone, open an App, and BAM! There is the 3-minute microLearning video. It's all about timely learning.

2.   Speed to Market.

One of our clients is a global Japanese car manufacturer. They require an eLearning module for every new model released. They don't have months to plan for product training. They need learning NOW! What companies require is microLearning with rapid development that matches their timeline for product delivery.

3.   Expiry Date

Learning's expiry date is faster than ever. It used to be that a learning program would last a few years before it needs refreshing but with changing products, people and systems, learning is being discarded faster and needs to be produced cheaply, yet with quality. MicroLearning is a cost effective and fast way to develop training content, making it a win/win for the companies and the learners.

4.   Pictures are powerful

Around 70% of millennials visit YouTube monthly. It is a large part of their life so it seems obvious that we should adapt learning to what they are familiar with. When millennials need to learn something, they watch a 2 minute YouTube video.

Research teaches us that if you hear something, after 3 days, you would have only retained 10% of what you learnt. If you then add a picture to that, retention increases to 65% - that's 6 times better! Using video in MicroLearning makes it stick. Our brain links what we hear to a picture and retention is greater.

5.   Mobile

One of our Pharma clients is investing in Asia. The people they are training in Asia have limited access to computers, but they all have smartphones. How do they train them? MicroLearning. They make it engaging, enjoyable, entertaining and most of all mobile compatible. The training is mobile, so that they can watch it standing up on the job, or sitting on the bus or train.

 

MicroLearning is certainly leading the way in creating new and exciting learning content, whilst making the process easier for both the companies and their employees. Send me a message if you'd like to find out more on our microLearning offering and what we can offer.

 

Chris Gaborit is managing director of The Learning Factor, an eLearning company who loves technology linked to learning. Follow him here on Linkedin, on Twitter @droneservicesAU and Instagram @idronefoto


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Karine Fabiani-Lugez's curator insight, March 14, 10:11 AM
Le leanring entre dans le quotidien avec le microlearning
Jean-Guy Frenette's curator insight, March 16, 7:46 PM
PDGMan
Jerry Busone's curator insight, March 18, 10:01 AM

That leader channel Im looking to deliver is closer than I think ... Micro learning is a key feature to set up and reinforce your core skills ...make them handy for associates to get to and keep them short... very short.

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5 Reasons to Use MicroLearning

5 Reasons to Use MicroLearning | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

MicroLearning is a form of learning that delivers key concepts in as short an amount of time as possible. It is a short, sharp, just-in-time snippet. I like to think of microLearning as 'short enough to watch standing up on the job'. It's when you need a quick tip, brush up on a specific skill or have a moment to learn about new product between customers.

 

What are the 5 advantages of microLearning?

1.   Timely Learning.

The greatest advantage of microLearning is time. Imagine a manager racing through their day. They have a performance management meeting with an employee but have not had the time to read up on the correct procedure to follow. Or a railway engineer arriving at a broken down train and the broken axle is something he hasn't unbolted for 12 months. Neither of them have the time to scroll through three layers on the company's Intranet, find the LMS, log on and watch the 20-minute module. 

 

What they want is to go to their phone, open an App, and BAM! There is the 3-minute microLearning video. It's all about timely learning.

2.   Speed to Market.

One of our clients is a global Japanese car manufacturer. They require an eLearning module for every new model released. They don't have months to plan for product training. They need learning NOW! What companies require is microLearning with rapid development that matches their timeline for product delivery.

3.   Expiry Date

Learning's expiry date is faster than ever. It used to be that a learning program would last a few years before it needs refreshing but with changing products, people and systems, learning is being discarded faster and needs to be produced cheaply, yet with quality. MicroLearning is a cost effective and fast way to develop training content, making it a win/win for the companies and the learners.

4.   Pictures are powerful

Around 70% of millennials visit YouTube monthly. It is a large part of their life so it seems obvious that we should adapt learning to what they are familiar with. When millennials need to learn something, they watch a 2 minute YouTube video.

Research teaches us that if you hear something, after 3 days, you would have only retained 10% of what you learnt. If you then add a picture to that, retention increases to 65% - that's 6 times better! Using video in MicroLearning makes it stick. Our brain links what we hear to a picture and retention is greater.

5.   Mobile

One of our Pharma clients is investing in Asia. The people they are training in Asia have limited access to computers, but they all have smartphones. How do they train them? MicroLearning. They make it engaging, enjoyable, entertaining and most of all mobile compatible. The training is mobile, so that they can watch it standing up on the job, or sitting on the bus or train.

 

MicroLearning is certainly leading the way in creating new and exciting learning content, whilst making the process easier for both the companies and their employees. Send me a message if you'd like to find out more on our microLearning offering and what we can offer.

 

Chris Gaborit is managing director of The Learning Factor, an eLearning company who loves technology linked to learning. Follow him here on Linkedin, on Twitter @droneservicesAU and Instagram @idronefoto


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Karine Fabiani-Lugez's curator insight, March 14, 10:11 AM
Le leanring entre dans le quotidien avec le microlearning
Jean-Guy Frenette's curator insight, March 16, 7:46 PM
PDGMan
Jerry Busone's curator insight, March 18, 10:01 AM

That leader channel Im looking to deliver is closer than I think ... Micro learning is a key feature to set up and reinforce your core skills ...make them handy for associates to get to and keep them short... very short.

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Keeping Sales Leads Through Stellar Customer Experience

Keeping Sales Leads Through Stellar Customer Experience | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Stellar customer service is one way of keeping your sales leads in Singapore. It is important that we take care of our leads.
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20 FREE Marketing Tools to Get your Brand Out There

20 FREE Marketing Tools to Get your Brand Out There | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Here are 20 FREE Marketing tools that can help you increase brand awareness and grow your business.
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Implementing an Integrated Marketing and PR Strategy for Healthcare Brands

Implementing an Integrated Marketing and PR Strategy for Healthcare Brands | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

Are you a healthcare marketer looking to modernize your public relations strategy and take your content marketing game to the next level? Are you hearing a lot about how you need public relations, content marketing, social media engagement and connections with healthcare influencers, in order to grow?

Today’s healthcare landscape is dynamic and rapidly changing. Shifting federal and state policy mandates, new care delivery models, the informed patient, downward pressures to reduce costs, and the promise of technology to better connect care and treat disease proactively are creating a unique inflection point unlike anything we’ve seen. At the same time, our core healthcare stakeholders are changing the way they seek, consume and share information.

 

Employing a strong integrated marketing and PR strategy can be a key move to reach the next level.

Earned, shared and owned strategies all intersect and magnify each other. The difficulty remains in the million moving parts to this strategic approach. Integrated marketing and PR agencies know how to create, produce, promote and leverage a great story so you can move your healthcare brand past the infancy stages into a connected company. At this critical juncture, you can’t afford to miss out on what integrated agencies have to offer.

 

Social media is viewed as the second most effective digital marketing tactic for customer retention purposes, behind only email.

 

Some hear “social media” and think only of Facebook, Twitter and maybe LinkedIn. While tweeting a few times a day on industry topics or posting daily on Facebook and LinkedIn is a viable and inexpensive way of getting messages out there, social media opportunities can extend well beyond these channels without breaking the bank.

Cambridge BioMarketing launched a social media campaign around International Rare Disease Day that targeted advocates, caregivers and the general public via social media netting 1.4M+ total impressions. Read the case study to learn more.

In particular, emerging healthcare businesses and brands have a distinct advantage when it comes to social media promotion. Why? Because active social media users love talking about what’s new. Perhaps it’s the most promising new treatment for a rare disease, or a new virtual assistant to make physicians’ documentation easier. Healthcare social media provides a powerful means of connecting with your brand’s customers, patients and advocates.

Combining your PR and social media tactics is a winning strategy. Integrated PR and social media services ensure that your brand gets the spotlight in today's “always-on” world.

Healthcare Trends

Are you ready to act quickly and increase your brand’s thought leadership by leveraging breaking news? Trend jacking is one of the most effective tactics in the PR arsenal. It allows you to position your brand, its executives and experts as a thought leader by including your perspectives in coverage around trending industry issues. Additionally, by incorporating commentary on breaking news into social media programs, organizations can position themselves as resources on hot topics, inspiring new connections and creating urgency around issues that impact their constituents. You can hack the news cycle and react quickly to breaking news.

There is a myriad of examples on how to apply this to specific healthcare sectors. It could include topics such as the zika virus (providing information on how to avoid exposure or news on vaccines in development); CTE (sharing concussion facts and treatment options); or healthcare data breaches (discussing how best to prepare for and mitigate compromising sensitive information).

 

 


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How NOT To Manage Your Telemarketers

How NOT To Manage Your Telemarketers | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
To get better results from this direct marketing channel, here are six suggestions on how NOT to manage your telemarketers
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Tips in Finding Assistance for Telecalling Campaign in Singapore

Tips in Finding Assistance for Telecalling Campaign in Singapore | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it
Having a goal and employing staff to set appointments on your behalf is not enough to hit your targets for the business. Read more.
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Healthcare und Social Media? – It’s a match!

Healthcare und Social Media? – It’s a match! | Email Marketing, Event Marketing, Content Marketing, Marketing Tips and Tactics , Telemarketing | Scoop.it

The healthcare industry is still largely in its infancy as far as social media communication is concerned. This is mainly due to the fear of a "not to be tamed" community and related to potential side effects. However, this fear is justified only if no clear processes are defined in advance - then you can also save social media directly.

Although pharmaceutical companies may need to consider a little more than other industries, social media communication is far from rocket science. Four simple steps can provide security when setting up a channel. Those who follow them can become a pioneer in their company.

CHALLENGE 1: CHANNEL SELECT

At the beginning there is the question of the right channel. After all, social media is not just "short facebook". An own HCP blog or a DocCheck InSite are just as much part of the social media. The essential question is: where does the target group move and which medium best describes the content of the communication?

To find out, social listening can help. The behavior of the target group is analyzed in detail: Where does the target group move in the social web? What and how does she inform herself? Are there influencers in the appropriate area? Does she already use offers from the competition? This knowledge helps in the selection of the network and in the strategy we will discuss later.


antwerpes has a clear guide to getting started in social media communication.

CHALLENGE 2: DEFINE GOALS

Before developing a strategy, it is worthwhile to question what the company wants to achieve with the communication channel. Possible questions that you can ask yourself are: Should a website be supported and traffic directed to a website? Or reach with product-related content? Or to position a company with knowledge and current content in a particular area as a subject specialist?

Once the answers have been found, the strategy development follows. You should stick this in a guideline.

CHALLENGE 3: CONTENT STRATEGY

A guideline looks different from company to company and becomes exciting when it comes to content strategy. This is where the results of social listening come in - and of course a good dose of creativity. It defines content categories and formats, defines the user approach and design guidelines and, for example, develops initial contributions.

You have to do a balancing act: In the later content production, one would like to remain agile in order to optimize contributions on an ongoing basis - but the previously approved concept paper should also be complied with. This is made possible by the fact that the guideline provides a conceptual framework, but leaves enough freedom to respond to current issues with spontaneous posts, to be creative and to constantly improve content.

In addition to the content strategy, an advertising strategy should also be agreed, at least for the "classic" social media . Often it makes sense to divide these into different phases from the beginning.

CHALLENGE 4: COMMUNITY MANAGEMENT AND PHARMACOVIGILANCE

The guideline also provides a way to define community management and PV processes. This is helpful in internal reasoning per social media. Because most of the events that emanate from the community can be estimated beforehand. Therefore, it is worthwhile to define: Who answers what on which user request? Flowcharts can be developed for first responses and subsequent reconciliation processes.

Even more important in preparing for community management is defining responsibilities for channel monitoring. The participants should be trained in pharmacovigilance and a 24-hour monitoring must be guaranteed, at least for pharmaceuticals on weekends.


Responsibilities and procedures in the matter of community management can be recorded in flowcharts.

CHALLENGE ACCEPTED?

With the right analysis of the target group and your goals, you will find the right network and the right strategy. Take the time to define them in a guideline and also to ensure the processes of community management and pharmacovigilance. Then social media is a plus that should not be given away.

 

This article is part 1 of the series "How to get social" by the antwerpes Social Media Lab ( www.zoocialmedia.de ). As part of the Content & Relations unit, it focuses on social listening, content management, social media advertising, influencer relations and 24-hour monitoring of various channels.


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