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Can online retail ever match the in-store experience? | The Chatonomics Blog

Can online retail ever match the in-store experience? | The Chatonomics Blog | Shopping online | Scoop.it
Depending on where you source your statistics, online sales currently amount to around 10 or 12 per cent of the total retail market in the UK (Why people shop in-store vs online via
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ScienceDirect.com - Information & Management - Effects of collaborative online shopping on shopping experience through social and relational perspectives

ScienceDirect.com - Information & Management - Effects of collaborative online shopping on shopping experience through social and relational perspectives | Shopping online | Scoop.it

Collaborative online shopping refers to an activity in which a consumer shops at an eCommerce website with remotely located shopping partners such as friends or family. Although collaborative online shopping has increased with the pervasiveness of social networking, few studies have examined how to enhance this shopping experience. This study examines two potential design components, embodiment and media richness, that could enhance shoppers’ experience. Based on theories of co-presence and flow, we examined whether implementation of these two features could increase co-presence, flow, and the intention to use a collaborative online shopping website.

 

Source: http://www.sciencedirect.com/science/article/pii/S0378720613000128

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Facebook, Twitter Influence Psychology Of Online Shopping - WebProNews

Facebook, Twitter Influence Psychology Of Online Shopping - WebProNews | Shopping online | Scoop.it
Facebook, Twitter Influence Psychology Of Online ShoppingWebProNews“Our study finds that the mere presence of social media icons on a web page where we shop appears to cause us to feel as if our purchases are being watched by our social network, and...

Via Graham Jones
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Sharing online shopping—and feelings—with friends : BevyUp

Sharing online shopping—and feelings—with friends : BevyUp | Shopping online | Scoop.it

Internet Retailer - VENDOR_ROOT/Vendor News - Sharing online shopping—and feelings—with friends

 

Why do teenage shoppers go to the mall in groups? Because it’s fun, of course. There’s nothing like looking at products and sharing comments about them as you do. No need to even text, call or e-mail to ask what friends think of some must-have skinny jeans and loop earrings.

 

Now start-up company BevyUp is offering a way to get a similar experience online, while letting friends join in the shopping fun from wherever they happen to be.

 

BevyUp last week introduced a social shopping application that lets shoppers on a retail e-commerce site invite a friend into a co-shopping session, during which they can follow each other’s cursor as it points to products on a web page. Each shopper can insert sentiment icons designed by the retailer to show how they feel about an item, such as Really Pretty, Don’t Love It, Good Value, Keeper, Modern and Vintage. Retailers can also give shoppers the option to write in their own comments. A co-shopper inserts an icon with her name—or her uploaded photo—which lets the original shopper keep a record of who’s commented on which products.

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