Shopper & Retail Marketing
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Shopper & Retail Marketing
Understand the world of shoppers from a marketing perspective
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Shopper Marketing | Fast Company

Shopper Marketing | Fast Company | Shopper & Retail Marketing | Scoop.it

If you have no idea what Shopper Marketing is, you're not alone. But you should know that Shopper Marketing is one of the hottest trends in marketing today, at least in the eyes of major consumer packaged goods companies such as Procter & Gamble, Unilever, Coca-Cola and Kraft, as well as the agencies that serve them.


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Why Retail Marketers Need To Be Practicing Shopper Marketing | Business 2 Community

Why Retail Marketers Need To Be Practicing Shopper Marketing | Business 2 Community | Shopper & Retail Marketing | Scoop.it
A recent survey of over 300 marketing executives across various retail and manufacturing sectors - including retail, food, beverage and more, revealed that 82%...
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10 Ways Shopper Marketing Can Help to Improve Sales in a Tough Economy by Jonathan Dodd - WPP

Jonathan Dodd outlines a ten-point plan for leveraging Shopper Marketing in difficult economic times to deliver better returns on marketing investment.
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Retailers and Brands Plan To Increase Their Investments in Shopper Marketing

Retailers and Brands Plan To Increase Their Investments in Shopper Marketing...
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BREATHE: Shopper Marketing Truth #3: The Line Between "Consumer" and "Shopper" is Becoming Blurred

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