Shopper Marketing
11 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Raji Muthukumar
Scoop.it!

A smarter view of point of sale | Savvy Thinking

A smarter view of point of sale | Savvy Thinking | Shopper Marketing | Scoop.it
As we all know, the point of purchase has always been defined as the location where a retail transaction takes place; the spot where money changes hands. In a bygone age where shopping was a physical experience, this ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Finding The Path To Purchase From Social - MediaPost Communications

Finding The Path To Purchase From Social - MediaPost Communications | Shopper Marketing | Scoop.it
Finding The Path To Purchase From Social MediaPost Communications Some four in 10 social media users have purchased an item online or in a store after sharing or favoriting it on Twitter, Facebook or Pinterest, according to a recent study, but it...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Shopper marketing ‘next battleground for retailers’, says WPP chief

Shopper marketing ‘next battleground for retailers’, says WPP chief | Shopper Marketing | Scoop.it

Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.

more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Shopper Marketing Agency Theory House Selected to Present at Shopper ... - Virtual-Strategy Magazine (press release)

Shopper Marketing Agency Theory House Selected to Present at Shopper ... - Virtual-Strategy Magazine (press release) | Shopper Marketing | Scoop.it
Shopper Marketing Agency Theory House Selected to Present at Shopper ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

The Third Place: Trends in shopper marketing : Marklives!com

The Third Place: Trends in shopper marketing : Marklives!com | Shopper Marketing | Scoop.it
Shopper marketing is the fastest growing advertising category globally and is set to become one of the biggest growth areas in South Africa too. Yellowwood strategic marketing consultancy reports that in the past year, ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Why retailers love customers who shop on their smartphones - Globe and Mail

Why retailers love customers who shop on their smartphones - Globe and Mail | Shopper Marketing | Scoop.it
Why retailers love customers who shop on their smartphones
Globe and Mail
This kind of intelligence allows for smarter e-commerce sites, designed to make the path from home page to purchase-confirmation screen as smooth as possible for visitors.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Executives from Shopper Marketing Agency Theory House Recognized on 2013 ... - DigitalJournal.com (press release)

Executives from Shopper Marketing Agency Theory House Recognized on 2013 ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Shopper insight: in touch with your inner shopper - Marketing Week

Shopper insight: in touch with your inner shopper - Marketing Week | Shopper Marketing | Scoop.it
Shopper insight: in touch with your inner shopper
Marketing Week
... maybe even thousands, of full-service agencies have decided to have a dabble in retail marketing. At kenretail, our thinking is different.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Can Digital Save Retail? - Business 2 Community

Can Digital Save Retail? - Business 2 Community | Shopper Marketing | Scoop.it
Business 2 Community
Can Digital Save Retail?
Business 2 Community
In the episode Stephens and Joel discussed shopper marketing, how mobile has changed retail, Amazon's effect on retail, and lot more.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Pongr for Shopper Marketing: Skinny Cow's "WoCave" Game

Pongr for Shopper Marketing: Skinny Cow's "WoCave" Game | Shopper Marketing | Scoop.it
Ever see a cow with lipstick? Pongr's image recognition and direct response platform helps brands execute contests, sweepstakes and promotions at any scale.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

'… Mobile makes a consumer known to retailers' - Globe and Mail

'… Mobile makes a consumer known to retailers' - Globe and Mail | Shopper Marketing | Scoop.it
'… Mobile makes a consumer known to retailers'
Globe and Mail
It's called traffic-flow analysis: Amazon knows what you looked at first, what you looked at next and what element on the page led you from point A to point B.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

A new shopper marketing playbook

A new shopper marketing playbook | Shopper Marketing | Scoop.it

Shopper marketing can create deep connections that drive ROI and sustain loyalty beyond the trip down the aisle. Here's how to do it right.

more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments

5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior in Digital Environments | Shopper Marketing | Scoop.it
Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase.
more...
Clare Chen's curator insight, April 4, 2013 7:06 AM

In IMC, we talk about the consumer behaviour and their motivations for purchasing a product or service. Motivation is about a process that energizes us. But how do businesses discover what their consumers motivations are? Some new techniques have surfaced in clever and indirect ways that many shoppers including myself would not have been aware of. The methods in this article are simple and done without the consumer having to really think twice or think beyond what businesses could do with their actions. For example giving the business your email address in exchange for free WiFi. We wouldn't think much about it but the next thing we know, we are receiving promotional emails from them. Another tool, Smartphone Tracking is also really smart in a sense that we don't even know what our smartphone is capable of yet its feeding our likes and dislikes to businesses. These methods are contemporary information and motivation searching tools which really show the integration of marketing tools.

Gillian Ye's comment, April 5, 2013 12:18 AM
After reading this it really opened my eyes to what brands are doing to find out information on shoppers. It got me thinking about all of the ways in which companies can obtain information about consumers and their buying behaviours. I was quite shocked to read that some retailers have mannequin cams and how your phone can get tracked on all the websites you visit. It has made me more aware of my privacy and that I have to be more careful with technology as its advancements are opening new doors for people/companies to follow and track consumers buying habits.
Dong Wook Han's comment, April 6, 2013 10:04 AM
I was shocked too at the fact that retailers monitor the patterns of consumer behaviour literally. I thought it was invasion of privacy as they track down the smartphones without consent from customers as well as monitoring them through the cameras which is inside the mannequins. It is quite scary that they would do such thing to do marketing in a wrong way.
Rescooped by Raji Muthukumar from Search Elite - 9th May 2017
Scoop.it!

Are we too easily seduced by the latest ‘new toy’ – Shopper Marketing? | TheMarketingblog

Are we too easily seduced by the latest ‘new toy’ – Shopper Marketing? | TheMarketingblog | Shopper Marketing | Scoop.it
Shopper Marketing IS Sexy From mikeanthonyengage.wordpress.com - Today, 5:49 AM Those of you who have been following

Via Will Corry
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Are You Using Video Throughout the Customer’s Path to Purchase? Here’s Why You Should.

This post was written by Melody King of Treepodia. Melody has 13 years of experience in IT, focusing the last 7 in eCommerce. During this tenure, she consulted with more than 500 organizations to a...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Successful Point of Purchase Marketing | Baton Rouge Business ...

Successful Point of Purchase Marketing | Baton Rouge Business ... | Shopper Marketing | Scoop.it
Getting your point of purchase materials noticed takes skill. Hundreds of other items are fighting for the same attention, hoping to be bought impulsively. Consumers have to get excited and see the value in your point of ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Project worldwide expands with launch of shopper marketing agency

Project worldwide expands with launch of shopper marketing agency | Shopper Marketing | Scoop.it
Project Worldwide, a family of ad agencies, is continuing to expand rapidly. Its latest addition is shopper marketing firm Shoptology.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Shopper Marketing Do's & Don'ts | POPAI

Shopper Marketing Do's & Don'ts | POPAI | Shopper Marketing | Scoop.it
Shopper marketing: it's gaining steam in the retail industry, as well as in the marketing medium. In case you haven't been in tune, shopper marketing is the study and practice of understanding shopper motivations in order to ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

P&G Regains Top Slot in Shopper Marketing | CMO Strategy ...

Rebounding from bad press and lost share, P&G is back on top in Hub survey for first time since 2009.
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

The Other Path to Purchase: Self Checkout and the Customer Experience

The Other Path to Purchase: Self Checkout and the Customer Experience | Shopper Marketing | Scoop.it
Earlier this year, my local library branch completed a renovation to the front of the building that changed the way patrons return borrowed (The Other Path to Purchase: Self Checkout and the Customer Experience: Earlier this year, my local ...
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

How In-store Mobile Users are Forcing POP to Go Digital - MediaLab 3D Perspectives

How In-store Mobile Users are Forcing POP to Go Digital - MediaLab 3D Perspectives | Shopper Marketing | Scoop.it
How In-store Mobile Users are Forcing Point of Purchase to Go Digital http://t.co/WAxV1hpJFE #Retail #prodmktg #ProductMarketing
more...
No comment yet.
Scooped by Raji Muthukumar
Scoop.it!

Shopper Marketing | Path to Purchase, Shopping Behavior | Nielsen

Shopper Marketing | Path to Purchase, Shopping Behavior | Nielsen | Shopper Marketing | Scoop.it
Our shopper marketing solution helps retailers and manufacturers influence shopping behavior along the path to purchase. (KNOW YOUR #SHOPPER. GROW YOUR REVENUE.
more...
No comment yet.