Shopper Marketing
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In-Memory Technology Unleashes Real-Time Analytics | Innovation Insights | Wired.com

In-Memory Technology Unleashes Real-Time Analytics | Innovation Insights | Wired.com | Shopper Marketing | Scoop.it
Image: infocux Technologies/Flickr For many years now, the growth and maturity of e-commerce has posed an increasing threat to traditional retailers. While
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Lueken's again named 'Best Workplace' - Bemidji Pioneer

Lueken's again named 'Best Workplace' - Bemidji Pioneer | Shopper Marketing | Scoop.it
Lueken's again named 'Best Workplace' Bemidji Pioneer Produced by the same team that compiles the 23-year-old Star Tribune 100 report of the best-performing public companies in Minnesota, Top Workplaces recognizes the most progressive companies in...
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Caution! Consumers and shoppers are not the same, warns Saatchi & Saatchi

Caution! Consumers and shoppers are not the same, warns Saatchi & Saatchi | Shopper Marketing | Scoop.it
Manufacturers must understand the difference between consumers and shoppers, tailoring marketing accordingly to secure purchases, says Saatchi & Saatchi X’s VP of shopper psychology.
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Digitizing the consumer decision journey | McKinsey & Company

Digitizing the consumer decision journey | McKinsey & Company | Shopper Marketing | Scoop.it
In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how. A McKinsey & Company article.
Editors@Fresh's insight:

Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way.



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