marketing
40 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Michael Wood
Scoop.it!

People from developing markets make better leaders

People from developing markets make better leaders | marketing | Scoop.it
Aperio is a Business Consulting Firm specialising in developing and streamlining the strategy, sales, marketing, branding, human resources, customer service and supply chain processes of FMCG and consumer goods organisations in South Africa and sub-Saharan Africa.
more...
No comment yet.
Scooped by Michael Wood
Scoop.it!

Could Media Get Too Smart About Consumers? - Forbes

Could Media Get Too Smart About Consumers? - Forbes | marketing | Scoop.it
Could Media Get Too Smart About Consumers?
Forbes
It's a quintessential consumer experience in the digital shopping age: Make an online purchase, and for the next month be fed ads for that very item every time you browse the web.
more...
No comment yet.
Scooped by Michael Wood
Scoop.it!

The Born-Again Brand: Three Steps To Salvation - Forbes

The Born-Again Brand: Three Steps To Salvation - Forbes | marketing | Scoop.it
The Born-Again Brand: Three Steps To Salvation
Forbes
Your brand needs to be born again. Yes, that kind of born again.
more...
No comment yet.
Scooped by Michael Wood
Scoop.it!

Coca-Cola Ties Pricing to Temperature - Supermarket News

Coca-Cola Ties Pricing to Temperature - Supermarket News | marketing | Scoop.it
Coca-Cola Ties Pricing to Temperature
Supermarket News
CHICAGO -- A shopper-marketing campaign connecting beverage pricing to the outside temperature helped Coca-Cola build market share in Spain.
more...
No comment yet.
Rescooped by Michael Wood from Digital-News on Scoop.it today
Scoop.it!

Millennials and the new value of shopper marketing

Millennials and the new value of shopper marketing | marketing | Scoop.it
Daren Sorenson The Coca-Cola Company sponsors this blog post and leverages proprietary insights to create world-class shopper marketing activities designed to help retailers convert more shoppers into buyers.  Visit www.cokesolutions.com to learn...

Via Thomas Faltin
more...
No comment yet.
Scooped by Michael Wood
Scoop.it!

Four things marketers need to know about the emotional Christmas shopper - Marketing

Four things marketers need to know about the emotional Christmas shopper - Marketing | marketing | Scoop.it
Four things marketers need to know about the emotional Christmas shopper Marketing Rob Sellers, director at shopper marketing agency Dialogue, attempts to deconstruct the unusually generous, emotionally-driven consumer who only emerges in the weeks...
more...
No comment yet.
Scooped by Michael Wood
Scoop.it!

Shopper marketing 'next battleground for retailers', says WPP chief Martin Sorrell - Retail Week

Shopper marketing 'next battleground for retailers', says WPP chief Martin Sorrell - Retail Week | marketing | Scoop.it
Shopper marketing 'next battleground for retailers', says WPP chief Martin Sorrell Retail Week Speaking at WPP's The Future of Retail conference today, Sorrell said the demise of the high street and explosion in e-commerce has sped up the...
more...
No comment yet.