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Mobile Sign Trailers

Mobile Sign Trailers | Shopper Marketing | Scoop.it
A large selection of bike trailers and joggers to connect to your bicycle. Cargo trailers, canoe trailers, and child trailer are sold online
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How To Create A Graphic Design Portfolio That Really Stands Out

How To Create A Graphic Design Portfolio That Really Stands Out | Shopper Marketing | Scoop.it
This is a great post about how to create a graphic design portfolio that really stands out

Via Spyros Thalassinos
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10 Super Creative Product Packaging Ideas

10 Super Creative Product Packaging Ideas | Shopper Marketing | Scoop.it
Packaging no longer just fulfils the functions of protecting, containing and preserving items, it serves a much wider purpose.

Via Spyros Thalassinos
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Packaging Materials; History, Types And Advancements

Packaging Materials; History, Types And Advancements | Shopper Marketing | Scoop.it
Where and how did packaging come about and how has it advanced? This is an intriguing article with some amazing information.

Via Spyros Thalassinos
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25+ Extremely Humorous Print Ads: Hats Off to their Designers | Best Design Tutorials

25+ Extremely Humorous Print Ads: Hats Off to their Designers | Best Design Tutorials | Shopper Marketing | Scoop.it
With intent to provide a hilarious showcase of extremely humorous print ads, we have brought a compilation of 25+ fabulous print ads that would amaze you.

Via Spyros Thalassinos
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5 Over-hyped Retailer Trends Miss the Mark with Shoppers | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives

5 Over-hyped Retailer Trends Miss the Mark with Shoppers | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives | Shopper Marketing | Scoop.it
Technology is cool, but shoppers want service. Retailers need to modernize and respond to industry and consumer trends with an array of shopping and fulfillment options, but shoppers also want the basics.
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Wooing shoppers with personalization

Wooing shoppers with personalization | Shopper Marketing | Scoop.it
Retailers have realized they must create personalized shopping experiences in order to effectively compete.
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Commentary: Why retail must differentiate or die

Commentary: Why retail must differentiate or die | Shopper Marketing | Scoop.it
Retailers can no longer be all things to all shoppers.
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How much color gamut do displays really need? Part 2: How we perceive color

How much color gamut do displays really need? Part 2: How we perceive color | Shopper Marketing | Scoop.it
Last week I set out to define the ultimate consumer display experience in terms of color performance. I laid out some potential color performance design goals for an ideal display, suggesting that ...
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Top 10 mobile trends for brands and retailers this year

Top 10 mobile trends for brands and retailers this year | Shopper Marketing | Scoop.it
By Ritesh BhavnaniHow will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
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The Color Of Startups: Infographics For Startups from Pinterest

The Color Of Startups: Infographics For Startups from Pinterest | Shopper Marketing | Scoop.it
Trendsonline is using Pinterest, an online pinboard to collect and share what inspires you.

Via Martin (Marty) Smith
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Nils Vesk's comment, June 28, 2013 3:19 AM
A diagram for a successful journey.
MARIE-ODILE COUDERT ANTONELLI's curator insight, June 29, 2013 6:41 AM

The start up marathon

Constance Jones Collier's curator insight, July 1, 2013 8:13 PM

Powerful Impact!

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Lessons In Love From Starbucks CEO [VIDEO]

Lessons In Love From Starbucks CEO [VIDEO] | Shopper Marketing | Scoop.it

Via Martin (Marty) Smith
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Kristine Putt's comment, August 10, 2013 4:24 PM
Is Starbucks in contradiction with "Love is the killer app" by advocating "Bring your gun to Starbucks day?" Does this move pose the question of brand integrity? What do they stand for, love or packing heat? To me, these seem to be conflicting brand personalities. http://mashable.com/2013/08/09/bring-your-gun-starbucks/
Martin (Marty) Smith's comment, August 10, 2013 6:15 PM
My read on the guns at Starbucks is NOT that it is a brand event as much as a brand kidnapping by gun advocates. I don't see guns as consistent with Schultz stands on other issues and the over (what they stand to gain) is so tiny compared to the under (what they stand to lose) it feels like a brand kidnap more than anything Starbucks is behind. If Starbucks is saying Starbucks = support for guns then I stand corrected and your read is correct (DAMAGE). It just felt like a kidnap to me on reading the piece and any brand can be kidnapped at any time by anyone. Most strong brands, and I would put Starbucks in this group, bounce back since the overall truth wins out in the end (despite the kidnap).
Kristine Putt's comment, August 10, 2013 7:06 PM
Yes, you're right. It does sound like a brand "kidnapping." Although, in an effort to protect its own reputation, I'm kind of thinking that it would be wise for Starbucks to "just say no" to this group - meaning, anyone coming in with a gun strapped to their sides would be 86'd. Imagine if something really terrible happened as a result of this "kidnapping" and Starbucks as faced with an upward battle to repair their brand reputation, all of which could have been easily avoided by simply not catering to the gun group. Not being negative, just looking at the possible outcome and weighing the risks. If it were my brand? No way, not a risk worth taking. Having said all this, absolutely love the original philosophy Starbucks was built on! I believe more brands are learning to embrace an empathic business platform. I hope so anyway :)
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Nordies Displays What Is "Popular on Pinterest" In-Store

Nordies Displays What Is "Popular on Pinterest" In-Store | Shopper Marketing | Scoop.it
Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook.
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Consumer Promotion Tools, Promotion - Marketing Communication, Assignment Help

Consumer Promotion Tools, Promotion - Marketing Communication, Assignment Help | Shopper Marketing | Scoop.it
Define - Consumer Promotion Tools, www.expertsmind.com - Consumer Promotion Tools assignment help, Consumer Promotion Tools homework help by Promotion - Marketing Communication Tutors
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Getting The Most From Your Marketing Materials

Getting The Most From Your Marketing Materials | Shopper Marketing | Scoop.it
A new digital era demands a fresh approach to marketing and yet there is still a strong role for print.

Via Spyros Thalassinos
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Building A Successful Brand For A Small Business

Building A Successful Brand For A Small Business | Shopper Marketing | Scoop.it
Brand building is an important strategy for any business, no matter how big or small it is.

Via Spyros Thalassinos
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How Product Packaging Influences Your Buying Decisions

How Product Packaging Influences Your Buying Decisions | Shopper Marketing | Scoop.it
How exactly does product packaging influence your buying decisions? Here are a few of the most significant ways...

Via Spyros Thalassinos
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Five merchandising experiences challenging the status quo | Shop.org Blog

Five merchandising experiences challenging the status quo | Shop.org Blog | Shopper Marketing | Scoop.it
Shop.org Vice President of Digital Retail Artemis Berry gleans her 5 favorite and innovative website designs of 2013.
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Commentary: Three business principles retailers should invest in

Commentary: Three business principles retailers should invest in | Shopper Marketing | Scoop.it
Should business and brands always love 'what's new'?
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Wooing shoppers with personalization

Wooing shoppers with personalization | Shopper Marketing | Scoop.it
Retailers have realized they must create personalized shopping experiences in order to effectively compete.
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Guest Post : An increasing number of consumers now visiting more than four different supermarkets in any one month for groceries | TheMarketingblog

Guest Post : An increasing number of consumers now visiting more than four different supermarkets in any one month for groceries | TheMarketingblog | Shopper Marketing | Scoop.it
New shopper marketing research Shoppers are sounding the death knell for the traditional weekly shop, with an increasing number of consumers now visiting more

Via Will Corry
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Sumit Gajanan Tambe's comment, March 6, 2013 2:14 AM
Write For Guest post Get Free backlink http://su.pr/AlIGhb
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Translating Global Shopper Marketing Around the World: Walmart ...

Translating Global Shopper Marketing Around the World: Walmart ... | Shopper Marketing | Scoop.it
Heath Willis, Director Global Shopper Marketing, Coca-Cola, discuss his experience working to meet the needs of both Walmart & Coca-Cola in this role on the.
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Benefits of Social Media Marketing | Social Media Today

Benefits of Social Media Marketing | Social Media Today | Shopper Marketing | Scoop.it
Here are the top benefits that companies are seeing from social media marketing: 89% of respondents said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day.

Via Bonnie Burns
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Bonnie Burns's curator insight, July 1, 2013 11:01 AM
Social Media Examiner recently released its 2013 Social Media Marketing Industry Report, which set out to uncover the “who, what, where, when, and why” of social media marketing. More that 3,000 marketers were surveyed, and their responses provide valuable insights into the benefits of social media marketing.
Free Viral Ads's curator insight, July 1, 2013 11:45 AM
89% of marketers say that social media generates more business exposure
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You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy

You're Dead... If You Don't Integrate Social Media & PR Into Your Local SEO Strategy | Shopper Marketing | Scoop.it
The peppered moth (Biston betularia), once white with black spots, faced a strange challenge in London during the Industrial Revolution. Buildings and trees, stained with soot, turned black.

Via Bonnie Burns
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Stephanie Smetana's curator insight, July 9, 2013 4:15 PM

I scooped this article from Bonnie Burns, and I loved the way she commented, "It’s an SEO + Social Media + PR win." This is so true of the PR and social media world. It's all about gaining trust and getting your brand out there, while still reaching for the top places in a Google search.

 

Another important aspect of this article to note, is Trond Lyngbo's comment that you should not just include social media into your SEO strategy, you must also integrate all these things together: SEO, social media and public relations. If you intelligently integrate all of these, the impact is multiplied; to compete, companies must evolve and integrate.

Linda Allen's curator insight, July 17, 2013 1:19 PM

I still have a pulse..