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5 Tips on successful social media marketing

5 Tips on successful social media marketing | Shoestring Marketing Budget | Scoop.it
This blog looks at 5 tips on how to use social media in small business marketing.
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8 Landing Page Remedies to Boost Conversion Rates

8 Landing Page Remedies to Boost Conversion Rates | Shoestring Marketing Budget | Scoop.it
If web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to your landing page design.
Laser Focus Coaching's insight:

How do would you rate your website?

 

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Coaching with Horses_ EQiLeader Intro_English (2013)

This is an introduction to EQiLeader Horse Assisted Coaching. We specialize in tailor made Corporate development programs, Change management, Leadership deve...
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Laser Focus Coaching's curator insight, May 16, 2013 6:12 AM

Today we need to think more out of the box to support our leadership teams. Human Resources departments especially they have taken on a lot over the last 5 years. Love this piece.

Laser Focus Coaching's comment, May 16, 2013 6:25 AM
How do you support your HR Managers?
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Shoestring Marketing Budget | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss, Laser Focus Coaching
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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Social Media Activists Are Wealthy, Educated and on the Rise

Social Media Activists Are Wealthy, Educated and on the Rise | Shoestring Marketing Budget | Scoop.it
Six-fold increase Americans talking politics on Facebook, Twitter, other sites, since 2008.
Laser Focus Coaching's insight:

Interesting statisticst.

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Overview | Press | Yelp

Overview | Press | Yelp | Shoestring Marketing Budget | Scoop.it
Laser Focus Coaching's insight:

Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland and Turkey. Yelp had a monthly average of 86 million unique visitors in Q4 2012*. By the end of Q4 2012, Yelpers had written more than 36 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on 9.2 million unique mobile devices on a monthly average basis during Q4 2012.

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Social Media Statistics 2013 - Facebook vs Twitter vs Pinterest

Social Media Statistics 2013 - Facebook vs Twitter vs Pinterest | Shoestring Marketing Budget | Scoop.it
Discover which social network is right for you in 2013. View our social media statistics analysis for 2013 across Facebook, Twitter and Pinterest.
Laser Focus Coaching's insight:

It’s quite astounding to note that Pinterest users spend over an hour on average which is almost unheard of. When compared with Twitter’s 36 minutes and Facebook’s 12 minutes

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Your Website is the Centerpiece of Your Marketing Program | Maine ...

Your Website is the Centerpiece of Your Marketing Program | Maine ... | Shoestring Marketing Budget | Scoop.it
When you are setting a table for a formal dinner party, you place something beautiful in the center of the table like candles, flowers or a bowl of colorful fruit. This centerpiece ties everything on the table together.
Laser Focus Coaching's insight:

Wonderful presentation. Thank you!

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6 Ways To Be A More Courageous Leader

6 Ways To Be A More Courageous Leader | Shoestring Marketing Budget | Scoop.it
Progress requires couragebut unfortunately many leaders lack it. Here are simple tips that will help you make tough decisions with confidence.

Via Soizic Merdrignac aka @SoizicAbidjan, Dean Lynch
Laser Focus Coaching's insight:

It's that simple.

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Dean Lynch's curator insight, April 30, 2013 5:37 PM

When you have the courage to grow yourself others will be inspired to follow. Get in touch with you first then lead others to better themselves because when you grow others through great leadership you get the added benefit of more personal growth. What an AMAZING circle you can create!

Laser Focus Coaching's comment, August 5, 2013 6:53 AM
Well said Dean.
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Coaching with Horses_ EQiLeader Intro_English (2013)

This is an introduction to EQiLeader Horse Assisted Coaching. We specialize in tailor made Corporate development programs, Change management, Leadership deve...
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Laser Focus Coaching's curator insight, May 16, 2013 6:12 AM

Today we need to think more out of the box to support our leadership teams. Human Resources departments especially they have taken on a lot over the last 5 years. Love this piece.

Laser Focus Coaching's comment, May 16, 2013 6:25 AM
How do you support your HR Managers?
Rescooped by Laser Focus Coaching from visualizing social media
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | Shoestring Marketing Budget | Scoop.it

There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.

 

So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...


Via Lauren Moss
Laser Focus Coaching's insight:

I remember the first marketing piece I did and we discussed the reasoning on specific colors and how the mind responds. That was 25 years ago and I was so intrigued. Great post.

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Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
Ken Morrison's comment, May 28, 2013 7:52 PM
Thanks for sharing. I am curious if green equals the idea of wealth in all countries or if that is only in countries with green currency? That would be an interesting research topic if it hasn't been done yet.
sistema italia srl's curator insight, May 29, 2013 10:41 AM

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

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Twictionary: Twitter Guide for Marketers {Infographic}

Twictionary: Twitter Guide for Marketers {Infographic} | Shoestring Marketing Budget | Scoop.it

Twitter has been around for a few years. That is a long time in the world of social media. It is well-established and has millions of active users. Social


Via Claudia Orozco
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In Numbers: How companies structure social media campaigns [infographic]

In Numbers: How companies structure social media campaigns [infographic] | Shoestring Marketing Budget | Scoop.it

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarizing the findings is below and the full report can be downloaded here.

In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Via Lauren Moss
Laser Focus Coaching's insight:

Be strategic about who is managing your Socia Media. It matters...

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Linda Reinstein's curator insight, April 12, 2013 5:06 PM
How companies structure their social media: in numbers

Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary:

42% of companies have just one person looking after social media.40% of companies have 2-3 people looking after social media.9% of companies have six or more people managing social media.25% of companies have interns helping with social media.86% of companies measure social media in terms of likes and followers.Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Two Pens's curator insight, April 14, 2013 11:41 AM

Interesting that writing skill is such a low priority for social media personnel (only 18%). Might be why only 5% of companies are happy with their social media activities :-) 

Laser Focus Coaching's comment, April 16, 2013 6:38 AM
I agree, content needs to be written by someone with writing skills..
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Companies are free to use social media to brag, SEC says | Digital Trends

Companies are free to use social media to brag, SEC says | Digital Trends | Shoestring Marketing Budget | Scoop.it
If your company is doing amazingly well, you may announce it on Facebook, Twitter, and other social media platforms...just let your investors know first.
Laser Focus Coaching's insight:

What are you doing on April 9th? "Marketing Your Vision Through Social Media is Free. Join us register today www.laserfocuscoaching.com/events

 

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