SHEPHERD Retail Update
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SHEPHERD Retail Update
Current news, articles, white papers and POVs on trends in Retail.
Curated by Janette Hird
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2012 Retail Customer Experience Top 100 | RetailCustomerExperience.com

2012 Retail Customer Experience Top 100 | RetailCustomerExperience.com | SHEPHERD Retail Update | Scoop.it
Once again, our team of retail experts sat down to identify the hundreds of trends, technologies, brands, strategies and people that are having an impact on retail.
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Why shopping will never be the same

Why shopping will never be the same | SHEPHERD Retail Update | Scoop.it
A technological convergence is remaking bricks-and-mortar stores as the future of retail is upon us.
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PSFK Launches 2012 ‘Future Of Retail’ Trends Report - PSFK

PSFK Launches 2012 ‘Future Of Retail’ Trends Report - PSFK | SHEPHERD Retail Update | Scoop.it

PSFK launch their third annual survey of retail trends exploring the key factors driving change in shopper behaviors and expectations.

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iPads sway docs, but study shows DM still rules

iPads sway docs, but study shows DM still rules | SHEPHERD Retail Update | Scoop.it
A recent study links tablettoting reps with a greater prescribing impact, while other data suggest direct marketing tops all other forms of promotional outreach.
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The Swag Wars: Why Bloggers Are Key to the Consumer

The Swag Wars: Why Bloggers Are Key to the Consumer | SHEPHERD Retail Update | Scoop.it
Few topics are off limits for bloggers who chronicle their daily lives — and marketers want in. Companies see potential gold mines in bloggers who post, Tweet, Facebook and Instagram their product likes and dislikes for readers to dissect.
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Amazon Trouncing Google as First Stop for Shoppers

Amazon Trouncing Google as First Stop for Shoppers | SHEPHERD Retail Update | Scoop.it
Search Engine Marketing - Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, ...
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