SHEPHERD Digital Media and MarketingUpdate
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SHEPHERD Digital Media and MarketingUpdate
Current news, articles, white papers and POVs on trends in everything digital media and marketing.
Curated by Janette Hird
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MediaPost Publications Social Consolidation To Change Online Marketing 02/26/2013

Social Consolidation To Change Online Marketing - 02/26/2013
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The Internet and Health | Pew Research Center's Internet & American Life Project

The Internet and Health | Pew Research Center's Internet & American Life Project | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
The internet can be used as a diagnostic tool, for peer-to-peer healthcare, and for self-tracking. We look at the statistics behind these activities.
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Docs avoid drug errors with mobile apps | Healthcare IT News

Docs avoid drug errors with mobile apps | Healthcare IT News | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Janette Hird's insight:

Doctors are using mobile health applications to access medication data at the point of care and ensure that the drugs they prescribe won't hurt patients, according to a study by Epocrates. The survey also found that more than 40% of doctors are recommending mobile apps to patients, often for patient education, healthy lifestyle tools and chronic disease management.

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Mix of Digital, Offline Tactics Yields High-Quality B2B Leads - eMarketer

A study of B2B marketers found that in-house email marketing and SEO are two of the top sources of high-quality leads.
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Social budgets to rise: News from Warc.com

Social budgets to rise: News from Warc.com | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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Improving Digital Coupon ROI: Demographic Snapshot [Infographic]

Improving Digital Coupon ROI: Demographic Snapshot [Infographic] | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Customer Behavior - In which cities and states are digital coupons most likely to be activated? To find out, RevTrax conducted a study that poinpointed the top cities, regions, and demographics for digital ...
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Key Email Engagement Tactics: Benchmarks and Trends

Key Email Engagement Tactics: Benchmarks and Trends | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Email Marketing - With 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile, according to a ...
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What Drives Readers to Your Content

What Drives Readers to Your Content | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Content - More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue ...
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Mobile drives online ad growth: News from Warc.com

Mobile drives online ad growth: News from Warc.com | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
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Pew: 19 percent of smartphone users have health apps | Pew Research Center's Internet & American Life Project

About 11 percent of all mobile phone users and 19 percent of smartphone users have at least one health app on their device, according to Pew Internet & American Life Project's Mobile Health 2012 survey, which the group published this morning.
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Tweet This: 1 In 5 Banks Are Twitter Quitters | The Financial Brand: Marketing Insights for Banks & Credit Unions

Tweet This: 1 In 5 Banks Are Twitter Quitters | The Financial Brand: Marketing Insights for Banks & Credit Unions | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions...
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Advertisers Boost Social Ad Budgets in 2013 - eMarketer

Social networks that have incorporated ad opportunities into their sites must be getting something right.
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Brands Leverage Influencers' Reach on Blogs, Social - eMarketer

Brands Leverage Influencers' Reach on Blogs, Social - eMarketer | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Although brands do not spend much of their digital budgets reaching out to influencers, there is no question that consumers take these individuals with a high-profile online presence seriously.
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How Facebook Is Transforming Science and Public Health | Wired Business | Wired.com

How Facebook Is Transforming Science and Public Health | Wired Business | Wired.com | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Facebook has encompassed many things in its nine-year run. From a subtler version of a dating site to a gaming platform and a messaging hub.
Janette Hird's insight:

Although concerns about privacy and professionalism have in the past limited physicians' use of social media to reach patients, that is starting to change. Health care providers, public health officials and researchers increasingly see Facebook as a useful tool for disseminating information, tracking disease and more, says Dr. Eric Topol, director of the Scripps Translational Science Institute.

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MediaPost Publications Digital Ad Spend May Surpass Trad Media In Near Future 02/06/2013

Digital Ad Spend May Surpass Trad Media In Near Future - 02/06/2013
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Mobile Spurs Digital Coupon User Growth - eMarketer

Mobile Spurs Digital Coupon User Growth - eMarketer | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Digital couponing has become a widespread activity among US adults, and the number of digital coupon users continues to grow, albeit modestly. Driving this increase are those consumers redeeming coupons via smartphones.
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Social Media and Pharma: Looking Beyond Facebook and Twitter

Social Media and Pharma: Looking Beyond Facebook and Twitter | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Pharma continues to expand in social media. As pharma’s understanding of social media has widened, its use of digital channels has broadened.
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Consumers Seek Health Research, Diagnosis Tools Online - eMarketer

Consumers Seek Health Research, Diagnosis Tools Online - eMarketer | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Consumers are using health-related community sites both as a diagnostic tool, and as a means of researching treatments and prescription drugs. Research shows that the frequency of research on mobile devices is closely tied to age.
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Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR

Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Search Engine Marketing - Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
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Shift from PC to tablet quickens: News from Warc.com

Shift from PC to tablet quickens: News from Warc.com | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
The largest source of intelligence on marketing, advertising, media and research.
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More Smartphone Users Turning to Mobile for Health Info [SURVEY] | Pew Research Center's Internet & American Life Project

Quick, look at your smartphone and count how many of your apps are health-related. A new survey on Mobile Health from the Pew Internet & American Life Project finds 19% of smartphone users have at least one health app downloaded onto their device.
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The Gamification Of Retail Banking Services | The Financial Brand: Marketing Insights for Banks & Credit Unions

The Gamification Of Retail Banking Services | The Financial Brand: Marketing Insights for Banks & Credit Unions | SHEPHERD Digital Media and MarketingUpdate | Scoop.it
Marketing Insights, Ideas and Inspiration for Banks and Credit Unions...
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