Persuasion Project
60 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Connor Reckamp
Scoop.it!

Transformers Movie Trailer Full HD 1080p

The Transformers Movie Trailer Full HD 1080p
Connor Reckamp's insight:

This trailer for the Transformers movie is a clear example of a narration strategy; it gives the viewer some background information and plot to the movie. The trailer also displays the presuasive appeal of ethos because it lures the viewers and leaves them in a state of suspense at the end, tempting them to go and see the movie. This trailer also provides an example of the cum hoc fallacy because it suggests that humans are the reason behind the robotic-alien war that takes place on earth.

more...
No comment yet.
Rescooped by Connor Reckamp from Custom Integration
Scoop.it!

Apple Mac Guy VS PC Guy

15 short clips...

Via Miguel Soto
Connor Reckamp's insight:

The conversations between PC and Mac is this set of clips illustrates a compare and contrast stretegy to proof how a Mac is a better use of the consumer's money. This video uses the logos persuasive appeal by trying to confirm realistic concerns consumers may have including what each can achieve and how they run. Unfortunately, this set of clips contains a begging the question fallacy because the producer leaves out all the functions and capabilities of the PC, making it seem less useful and almost obsolete.

more...
No comment yet.
Rescooped by Connor Reckamp from consumer psychology
Scoop.it!

Ad of the Day: Pepsi

Ad of the Day: Pepsi | Persuasion Project | Scoop.it

"It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her fabulous existence, and is currently gearing up to release her fifth studio album. And it's only April..."


Via Leona Ungerer
Connor Reckamp's insight:

This pepsi ad uses the example/illustration strategy to get the message across; Pepsi exhilerates your senses. This ad uses the persuasive appeal of ethos because seeing a celebrity using the marketed product is likeable and appealing to the public. This is an example of the fallacy of hasty generalization; it generalizes that the consumption of the beverage will always energize you based off of one example.

more...
No comment yet.
Rescooped by Connor Reckamp from Persuasion Project
Scoop.it!

shamwow commercial original

original shamwow commercial. to download: Add "kiss" to the url before youtube.com. so it looks like this:www.kissyoutube.com/VIDEO CODE

Via Joshua Gage
Connor Reckamp's insight:

This salesperson uses the process strategy to advertise his product by demonstrating its various uses. The commercial most definitely uses the logos approach because it appeals the audience's sense of logic and provides plenty of reasons for purchase. This commercial also uses the either-or fallacy in such a way that it is implied to either buy the product or choose to use the less effective items like paper towels and rags.

more...
Joshua Gage's curator insight, May 27, 2013 8:12 PM

This one provides "Examples" on where/how the product can be used.

 

Also it shows the "Process" of the product in everyday use.

 

There was also one line commenting on how you would spend more on paper towels, so I found a "Comparison/Contrast" in that.