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Rescooped by Linda Allen from Customer Buying Journey!

40 Tools To Hack Your Personal Marketing Efforts

Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those t...

Via Brian Yanish -, Mark A Carbone
aanve's curator insight, April 19, 2014 11:42 PM


Lee Werrell's curator insight, April 20, 2014 3:53 AM

Now you have no excuses.... if you need a hand with the strategy, contact me!

Rescooped by Linda Allen from Lean content marketing!

Lean content distribution opportunities.

Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at we wanted to understand: how do they use social media? What are their key opportunities? 

Via Guillaume Decugis
Guillaume Decugis's curator insight, November 19, 2013 3:19 PM

People are 50% more likely to purchase from a company they interact with on LinkedIn. While Facebook pages have been the priority to a lot of companies, LinkedIn is a great way to generate demand and leads through content - especially for B2B marketers.

This is a study on what's missing to SMBs to achieve that and how to fix the content problems they have in an efficient way.

Guillaume Decugis's curator insight, November 20, 2013 3:17 PM

While some people say content is king, more and more are also saying distribution is queen (and some say she actually wears the pants). The study of more than 3,000 US SMBs that we led at made us realize how much ignored some distribution opportunities are for businesses that don't have huge budgets and need to be focused. 

When you already struggle to maintain and update a Facebook page and a Twitter account, how can you have time for LinkedIn, Google+ etc...? 

A lot of people will recommend to carefully think your strategy and decide which social network is good for you. This is great advice but how can you know for sure before trying it out?

I think there's another approach to this. A #leancontent approach which consists of simplifying the ROI equation by making the investment minimal. By integration on content curation in your content mix and by using cross-posting techniques (such as what we just enabled in with LinkedIn Company Pages), you can effectively test whether such or such social network destination works out. 

And who knows? You might discover you not only have to be everywhere but also that you can be.

Marty Koenig's comment, November 20, 2013 10:19 PM
I now have mine setup!
Rescooped by Linda Allen from Public Relations & Social Marketing Insight!

What Is Snapchat?

What Is Snapchat? | Shake-Shake |

A primer on the photosharing service that Facebook reportedly offered to buy for $3 billion.


.... How does Snapchat actually work?


Once you've found your friends on Snapchat, you can simply start taking pictures and sending them out to as many friends as you want.The app has a couple of distinguishing features in terms of photo taking. One, users can draw on their photos. So that's funny sometimes. Two, you can caption any photo. Three, you get to set how long — from 1-10 seconds — the photograph will be visible to receivers. Crucially, too, the app tells you when your snaps are opened by the receiver. You know they saw it....

Via Jeff Domansky
Linda Allen's insight:

Thank you Jeff, I need this explanation!


Social media test's curator insight, December 9, 2013 6:33 PM

The new trend: small talk and short attention spans.

Henry Lee's curator insight, March 16, 2015 8:59 PM

Basically Snapchat enables people to send pictures or videos, which self-destruct, to people in their network. I believe this type of app is ideal for sharing sensitive information. For example, Kim and Vi have proposed a social media learning strategy for medical residents that may contain highly sensitive PII information. Snapchat may be the perfect tool to support this learning strategy aside from building an entirely new information sharing program.


Jamie Grooms's curator insight, October 25, 2015 5:11 PM

Obviously SnapChat is a great app for long distance couples. Send funny pictures, or serious ones to your significant other. Share your day through photos. Article by Alexis C. Madrigal. 

Rescooped by Linda Allen from SEO and Social Media Marketing!

How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Shake-Shake |

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.


Read More:

Via Antonino Militello
wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

Rescooped by Linda Allen from Hamptons Real Estate!

Social Media Facts for 2013

Social Media Facts for 2013 | Shake-Shake |
Let's face it.  Many people in ministry  do not yet take social media seriously as a communications tool.  For them social media is fun and games that people with not enough to do indulge in.  They...

Via The Fish Firm II, Rich Rawdin
CHAVEROT CELINE's curator insight, October 30, 2013 4:21 AM

For those who are still wondering, they'd better get started ASAP!

Jeannette Marshall's curator insight, November 1, 2013 5:01 PM

Starling fact:  over 20million accts on Twitter are fake!

Marc Kneepkens's curator insight, November 2, 2013 4:50 PM

Impressive numbers. Social media is the giant some businesses don't see yet.