Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Scooped by Paula Maria Tinoco Trindade
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Oppo N1 teased again: will it have a rear touch panel? (release date pegged for Sept 23)

Oppo N1 teased again: will it have a rear touch panel? (release date pegged for Sept 23) | Sex Marketing | Scoop.it

Just yesterday, Oppo confirmed the existence of the N1, the company’s new flagship, and today the company posted one more image teasing that the device might have some form of a touch panel on its back.
With an almost erotic image showing the exposed back of a woman, Oppo teased: “Don’t just touch the front, the back is also interesting…” Cheesy! Right beneath that line the N1 name appears once again and Oppo mentions a “rear touch panel” and “brand new experience.”

Paula Maria Tinoco Trindade's insight:

A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady's back.

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Scooped by Paula Maria Tinoco Trindade
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T-Mobile CZ Uses Sex Appeal to Sell Sony Xperia Z | TalkAndroid.com

T-Mobile CZ Uses Sex Appeal to Sell Sony Xperia Z | TalkAndroid.com | Sex Marketing | Scoop.it

T-Mobile CZ was not shy during their Sony Xperia Z launch event in Prague recently.  Swimsuit models were used to capture the true essence of the smartphone’s water resistant feature.  Spectators stood in long lines, gawked, took pics and video of the models…oh, and the smartphone as well.   The scantly dressed models were made to use the smartphones while getting soaked in a specially built, strategically placed shower at the entrance to the T-Mobile mall store. 

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