Sex Marketing
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Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Cele|bitchy | Emily Ratajkowski: It’s sexist to call me a sex symbol who cares about politics

Cele|bitchy | Emily Ratajkowski: It’s sexist to call me a sex symbol who cares about politics | Sex Marketing | Scoop.it

Is it sexist to say “wow, she’s sexy and she cares about politics”? Or should I ask, is it sexist if that’s her whole brand as a celebrity-model-actress? She’s the Sexy Cool Girl Who Also Cares About Politics. That’s her thing. That’s her brand. She’s been talking about feminism and Planned Parenthood and women’s rights for as long as she’s been famous. If people are still surprised by that, they haven’t been paying attention. As for her hope that the political activism isn’t just centered on being anti-Trump…please stop policing other people’s outrage/disgust/activism. Let’s start with our baseline hatred and disgust of all things Bigly and Bigly-related… and then we can build from there.

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Some sexy Advertisements for… curtains ?

Some sexy Advertisements for… curtains ? | Sex Marketing | Scoop.it
Advertisements for the curtains brand "Mr. Curtain" are pretty sexy! The shock argument: curtains that protect your privacy... It was daring! 
Paula Maria Tinoco Trindade's insight:
Adoro a ideia que os cortinados nos dão privacidade... 
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O sexo vende cerveja? - Sexo no Marketing

O sexo vende cerveja? - Sexo no Marketing | Sex Marketing | Scoop.it
A nudez, a sensualidade e a ideia subconsciente da possibilidade do acto sexual foi claramente patente nas estratégias de marketing das marcas de cerveja
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A nudez é um pecado?

A nudez é um pecado? | Sex Marketing | Scoop.it

Segundo o MPAA (Motion Pictures Association of America), órgão que regula os materiais de divulgação dos filmes nos EUA, o cartaz promocional da Cidade do Pecado teria demasiada nudez. Irónico, não?

Paula Maria Tinoco Trindade's insight:

Mais informação em www.sexonomarketing.com 

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Eleições… | Sexo no Marketing

Eleições… | Sexo no Marketing | Sex Marketing | Scoop.it

Sendo este dia, de 25 de Maio de 2014, marcado pelas eleições europeias, questiono – será que, nos dias de hoje, faz sentido falarmos de um Marketing Político de cariz sexual? Recordemos que há mais de 30 anos atrás todos os meios de comunicação foram bombardeados com notícias sobre a famosa Cicciolina, uma ex-actriz porno, que enveredou pela vida política. A famosa Húngara, após ter sido, várias vezes, censurada e processada pelo crime de atentado ao pudor, ao mostrar as suas partes íntimas nos programas de televisão, encontrou outra forma de transgredir e chamar a atenção sem precisar cometer tal crime – passou a misturar temáticas políticas nas suas apresentações.

Paula Maria Tinoco Trindade's insight:

Mais informações em www.sexonomarketing.com

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The most successful sexy ads

The most successful sexy ads | Sex Marketing | Scoop.it

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

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VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal

VML scores hole-in-one with Cobra Puma Golf - Kansas City Business Journal | Sex Marketing | Scoop.it

Who knew golf clubs could be sexy? In its first print campaign for Cobra Puma Golf, global marketing agency VML is flirting with its creative side.

Last week, the Kansas City-based company announced that Cobra Puma Golfselected VML as its global agency of record. That means VML will lead the overall brand direction for Cobra Puma Golf which will span print, broadcast, digital, event and retail point of sale. Markets will include the United States, Europe and Asia.

VML launched the print campaign for Cobra Puma Golf last month in the annual swimsuit edition of Sports Illustrated. The ad shows off Cobra's new titanium driver against a black background, creating the illusion of a bikini. "Yes, they're real" is the tagline.

In recent years, VML has focused more on the digital side of advertising, but now it's looking for more opportunities. Expanding beyond digital wasn't a conscious decision, said Gard Gibson, executive director of VML's Insights group.

"We had clients saying, 'We want to hear your thinking about this from a higher level, not just a digital standpoint,'" Gibson said.


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‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’

‘I want to put it in my mouth’: E-cigarette campaign sparks-up controversy with rivals branding adverts ‘sexual crap’ | Sex Marketing | Scoop.it

It is every man’s fantasy to be faced with a beautiful woman who tells you that they want you to take it out and put it in their mouth, yet the advertisers behind the raunchy new electronic cigarettes campaign have faced a backlash from angry rivals.

The sexy new advertising campaign for VIP Electronic Cigarette Company are designed to promote the novel taste of the new product. They screened after the 9pm watershed for the first time last night.

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Halloween has become less scary and more sexy - NorthJersey.com

Halloween has become less scary and more sexy - NorthJersey.com | Sex Marketing | Scoop.it

Miley Cyrus' twerking outfit from the MTV Video Music Awards, a high-cut smiling teddy leotard and large foam finger with red-painted fingernails, is this year's hottest Halloween costume, but it's certainly not the sexiest.

Each year Halloween's sex factor gets kicked up a notch, to the point now where you walk into any of the seasonal costumes stores, and you think you made a wrong turn into a Frederick's of Hollywood.

"Sex is selling," said Cliff Witmyer, owner of The Fun-Ghoul Costume Co. in Rutherford and a designer of sultry attire for the costume label Peter Alan. Who's buying these sexy get-ups? The majority are girls and women ages 16 to 36, "who've got the bodies," Witmyer said. But he also sees his share of women in their 40s and 50s. His typical customer, he said, is a conservatively dressed woman, often in business attire, who walks into his store and asks to be transformed into something sexy for Halloween. "This is one day a year they can bring their fantasies to life and get away with it," he said.

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Marilyn Monroe Fronts New Sexy Hair Campaign: “Styles Change. Sexy is Forever.”

Marilyn Monroe Fronts New Sexy Hair Campaign: “Styles Change. Sexy is Forever.” | Sex Marketing | Scoop.it

Screen siren Marilyn Monroe is, no doubt, Hollywood’s greatest timeless beauty. And now, the blonde bombshell is the new face of Sexy Hair. Fronting the haircare brand’s Fall advertising campaign, titled “Styles Change. Sexy is Forever,” the icon was the perfect choice and embodies a classic beauty that still resonates 50 years after her untimely death.

“One of Marilyn’s most famous quotes [is] ‘In Hollywood a girl’s virtue is much less important than her hairdo,’” Karl Heinz Pitsch, President and CEO of Sexy Hair, said of the campaign that will utilize vintage photos of the actress to sell products like the Big Sexy Hair Spray & Play and Style Sexy Hair Spray Clay. “We couldn’t have asked for a better testimonial.”

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THE NAKED TRUTH Male Celebs Who Understand Sex Sells And Strip To Prove It - Queerty

THE NAKED TRUTH Male Celebs Who Understand Sex Sells And Strip To Prove It - Queerty | Sex Marketing | Scoop.it

While everyone from Mario Lopez (above) to Levi Johnston has shown us some of  their bits and bitties for personal promotion (or a buck or two), there are some  male celebrities (and subcelebrities) who’ve stripped down strictly for  publicity purposes. Whether it’s for a cause or publicity for a produce—think  album, movie, book or cause — we’re not complaining. Women seem to be  objectified on the daily. Just look at the latest with Lady Gaga and V magazine. So we got  to thinking: More men need to give up the goods for some equal opportunity  titillation. Who’s with us? Yeah, we knew there’d be very little resistance.  Here’s a mere sampling of what we uncovered. You’re welcome.

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Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com

Fiat Plays Up Sex Appeal as it Brings Brand's First EV to California - brandchannel.com | Sex Marketing | Scoop.it

As every brand marketer knows, sex sells. And, if you're Fiat, you're suddenly aware that orange does, too.

The Italian brand has been mounting an uphill battle for mainstream awareness, brand recognition and sales in the United States since its little cars returned to American shores a couple of years ago under the aegis of Fiat's ownership of Chrysler and the keen sense of CEO Sergio Marchionne that the timing might be right for Fiat's reappearance in the US market.

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Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ...

Pamela Anderson Ad Banned in the U.K., Deemed 'Sexist and ... | Sex Marketing | Scoop.it

An ad for a web hosting company featuring Pamela Anderson has been banned by the U.K.’s Advertising Standards Authority after is was deemed “sexist and degrading to women.”

The Dreamscape Networks ad features Anderson and another woman, clad in bikinis, frolicking in cream. The interlude is set up as the fantasy of a male employee during a meeting.  

Dreamscape Networks argued that the ad was not degrading, as it portrayed the female lead as the head of the business and the fantasy sequence was limited to the male employee’s imagination.

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Sofia Vergara Is as Sexy Now as She Was in Her First TV Commercial at 17

Sofia Vergara Is as Sexy Now as She Was in Her First TV Commercial at 17 | Sex Marketing | Scoop.it
Sofia Vergara has been a spokesperson for Diet Pepsi since she made it big with Modern Family, but this isn't the first run-in the star has had with the soda
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Como provocar em lingerie?? - Sexo no Marketing

Como provocar em lingerie?? - Sexo no Marketing | Sex Marketing | Scoop.it
Há quem diga que a lingerie é uma arma de sedução... A forma como seduzir e provocar um homem... E será mesmo?
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Estratégia de Marketing Erótico

Estratégia de Marketing Erótico | Sex Marketing | Scoop.it

Recentemente foi lançado o trailer de um dos filmes mais aguardados de 2015. O trailer da saga erótica “As 50 sombras de Grey” conseguiu, em apenas uma semana, perto de 20 000 000 visualizações no canal de Youtube da Universal Pictures UK, graças a todo um marketing promocional. Mais de um ano antes do lançamento do filme, toda uma estratégia de marketing erótico que vai com certeza garantir os recordes de bilheteira. Porquê? Vamos ver ponto por ponto

Paula Maria Tinoco Trindade's insight:

Ler artigo completo em: http://sexonomarketing.com/estrategia-de-marketing-erotico/

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Ser criança nos dias de hoje… | Sexo no Marketing

Sendo 1 de Junho o dia da Criança, é importante questionar: o que é ser criança nos dias de hoje?

Mas antes de qualquer comentário, quero partilhar convosco o novo e polémico anúncio da marca de fraldas Huggies Jeans, criado pela agência Mccann Erickon Israel:

Paula Maria Tinoco Trindade's insight:

Mais informação em www.sexonomarketing.com

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Afinal o SEXO vende? | Sexo no Marketing

Afinal o SEXO vende? | Sexo no Marketing | Sex Marketing | Scoop.it

Nas últimas três décadas de publicidade verificamos a existência de um denominador comum: SEXO, SEXO e mais SEXO. O uso do sexo na publicidade não é recente, no entanto, ao longo do tempo tem vindo a assumir abordagens cada vez mais ousadas. Uma liberdade criativa que não é limitada às marcas, por exemplo, de preservativos ou lingerie que seriam, à partida, as proprietárias óbvias deste tipo de estratégia.

Aqui nesta rúbrica da revista Marketeer para além de vos apresentar casos de sex advertising, pretendo também responder ao velho cliché “será que o sexo vende?”. É importante não só entender o posicionamento de caracter sexual das diferentes marcas como também os resultados comerciais que daí advém.

O primeiro caso que vos quero apresentar é do sector automóvel, mais propriamente da marca FIAT.

No evento Los Angeles Auto Show, que decorreu entre 30 de Novembro a 9 de Dezembro de 2012, Olivier Francois, director de marketing da Chrysler e CEO da Fiat, defendeu que o extraordinário resultado nas vendas do Fiat 500 Abarth em 2012, deveu-se não só às características do produto Italiano, como também ao anúncio que tinha sido apresentado naquele mesmo evento um ano antes. Anúncio no qual uma deslumbrante modelo italiana – Catrinel Menghia – provoca um indivíduo que passa na rua. Enquanto este protagonista é seduzido contra um pilar, os consumidores corriam para os stands de vendas para cobiçar o carro anunciado. Apesar dos representantes da marca terem demonstrado inicialmente algum receio que o anúncio fosse demasiado sexy para a televisão americana, o vídeo tornou-se viral e em apenas alguns dias 11 000 000 de pessoas viram o anúncio no Youtube e 111 milhões no Super Bowl.

Paula Maria Tinoco Trindade's insight:

Mais informação em: www.sexonomarketing.com

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Sex Appeal In K-Pop: Tasteful Or Indecent? - KpopStarz

Sex Appeal In K-Pop: Tasteful Or Indecent? - KpopStarz | Sex Marketing | Scoop.it

The wildly successful K-Pop industry has risen from a rather culturally conservative society, evidently differing from that of America's, where almost anything goes. Many a times in K-Pop, the concept of "sexy" is normally infused with a healthy dose of the "cute" factor - to seemingly create a good balance of both.

Paula Maria Tinoco Trindade's insight:

Paula Tinoco Trindade - Analisa e estuda estratégias de SEXO no MARKETING https://www.facebook.com/pages/SEXO-no-Marketing/206170682906769 ;

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Licor Nacional lança nova campanha com Rita Pereira | FLAGRA

Licor Nacional lança nova campanha com Rita Pereira | FLAGRA | Sex Marketing | Scoop.it
Rita Pereira foi a escolhida para representar esses valores do espírito português que a Caves da Montanha pretende transmitir.
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Liqui Moly's advert with alluring model is 'not offensive' - BDlive

Liqui Moly's advert with alluring model is 'not offensive' - BDlive | Sex Marketing | Scoop.it

IT IS neither unusual nor wrong to use a woman’s sexuality to sell products. This was the conclusion of the Advertising Standards Authority in a ruling last week, after a member of the public complained about a life-size stand for motor oil and lube company Liqui Moly’s products.

The stand featured the company’s blonde German model — Miss Moly or Gizela, as she is known in Germany — wearing high heels, hot pants and a white shirt knotted above her hips and holding two of the company’s products. The stand appears at many car shows and racing events, as well as in stores, and is used to hold brochures for some of Liqui Moly’s more than 4,000 automotive products.

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Sex sells? Trend may be changing - ESPN

Sex sells? Trend may be changing - ESPN | Sex Marketing | Scoop.it

Most of us have heard this phrase so many times, we no longer question its veracity, especially when it comes to sports. As the popular thinking goes, if a female athlete wants to succeed in the endorsement game, she should be willing to trade on her body and her looks first, her athletic talent second.

Just take a glance in the rearview mirror. Over the past 15 years, some of the female athletes who have won biggest in the race for sponsors are Danica Patrick, Maria Sharapova and Anna Kournikova.

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Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky

Controversial Elle MacPherson Intimates Ad Resurfaces Online - The Frisky | Sex Marketing | Scoop.it

This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.

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Max George gets sexy with a buffalo in new fashion campaign - Pics and video - Sugarscape

Max George gets sexy with a buffalo in new fashion campaign - Pics and video - Sugarscape | Sex Marketing | Scoop.it

We always thought Siva Kaneswaran was the model-type fella in The Wanted, what with those infamous chiseled cheekbones of joy. But now it seems bandmate Max George wants in on the action, too - 'cause he's been getting hot and steamy with a bloody buffalo of all things in a well serious black and white shoot for clothing brand Buffalo David Bitton. OOH.

Our fave Mancunian Maxy Boy's been perfecting his pout and summoning up a smize for the ads, which see him straddling a weird furry horse on steroids in a strangely-seductive manner. SO, we've got the obligatory on-a-leather-chair-conveniently-placed-in-the-woods pose...

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Does sex really sell? Not as much as humour… - The Drum

Does sex really sell? Not as much as humour… - The Drum | Sex Marketing | Scoop.it

The layman’s belief that sex sells has evidently been disproven in a new  study by Adobe and Edelman Berland, which has found that consumers believe funny  advertising content is more effective than the overtly sexy or raunchy.

The report also supported recent independent findings elsewhere that online  adverts are viewed as “annoying, distracting and invasive”.

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