Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic

Advertisements Are Still Sexist But Consumers Are Getting Smarter - PolicyMic | Sex Marketing | Scoop.it

In delving into the politics of women's representation in advertisements, it is hard to conjure up new arguments to spark up original conversations. Many individuals are already aware of the issues inherent in advertising. As I sat down to write something about advertising, it was not until I glanced over to the side bar of my screen that I realized what the true problem was and still continues to be how bodies are used as commodities in order to sell stuff.

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Demi Varkevisser's curator insight, April 30, 2013 6:57 PM

This article will hihglight the extreme over use of female sexuality in advertisement. It will also pinpoint the importantance of feminist knowledge winthin the topic of sexism in advertisement. 

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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | Sex Marketing | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.

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