Sex Marketing
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Sex Marketing
Sex sells?! The main purpose of sex-appeal ads is to stimulate, arouse, and gather attention.
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fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail

fashion is becoming a branch of the porn industry, says CARYN FRANKLIN - Daily Mail | Sex Marketing | Scoop.it

The models pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, their legs splayed.

These adverts inevitably feature acres of exposed flesh. Not the pore-speckled, downy skin we all possess, but the hyper-airbrushed, blemish and hair-free variety - the kind that resembles the gleaming bodywork of a sleek sports car, the stuff of male fantasies.


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Does controversial content have a place in your marketing strategy? - iMedia Connection (blog)

Does controversial content have a place in your marketing strategy? - iMedia Connection (blog) | Sex Marketing | Scoop.it

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. The content itself is probably no worse than many of the television shows or movies shown on television these days, but that fact that the advert was shown as a trailer before screenings of the children's movie 'Ice Age 2' was the last straw for the ad and, ultimately, the brand.

The news will probably lead many brands to re-assess any slightly controversial advertising they have lined up, but that isn't the only thing they should consider - they also need to take into account any content marketing they have planned. After all, this really is a form of advertising; albeit subtle. Really, the question is this: is there a place for controversy in content marketing?

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Advertising Corusework Part 1

Advertising Corusework Part 1 | Sex Marketing | Scoop.it

Advertisement appeal for Chanel “Coco Mademoiselle.”On one print advert, the model is standing against a wall with the lid of the perfume bottle on her lips. This makes her look more feminine and a bit seductive. Her face is to the side and is bent down with her eyes looking up. It makes her seem sexier because it looks like she is calling someone to come to her. On the other print advert, the model is sitting down. She is leaning towards the camera, and has a finger on her lips. This links to the first advert, where she has the bottle lid on her lips. This picture is less close-up than the first, and you can see her whole body, whereas on the other one, it was a head-shot.

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