Define Your New Competitive Advantage | Surviving Leadership Chaos |


Occassionally, it is good for a business owner to turn their thinking on its head, and consider their approach to competition from a completely different angle.


In the area of competitive advantage, the common approach is to define your business against the standards of others, and find your point of differentiation.


This excellent article, suggests ditching this approach to build a customer driven (rather than a competitor driven) definition of your competitive advantage, and it offers three steps you can take to achieve this outcome.



Via Daniel Watson