Serious Play
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Serious Play
All about fun, imaginative learning and training.
Curated by Ariana Amorim
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Creative Business Storytelling: Leveraging Content Marketing Framework

Creative Business Storytelling: Leveraging Content Marketing Framework | Serious Play | Scoop.it
Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple
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How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion

How to use music for branding - 7 Music Essentials to Convey Your Brand’s Story - Marketing with Music - Using Music to strike emotion | Serious Play | Scoop.it

"Music definitely tells a story. What story it tells depends on what message you want to convey to your audience. Every music video, every movie, every song, every commercial, every advertisement, and every other meaningful conversation tells a story. Whether they tell the right story depends on your understanding of your audience and your execution of that understanding."


Via Dr. Karen Dietz
Ariana Amorim's insight:

A good starting point to reflect on the use of music in training. This post can  inspire you to use music in some training activities to convey a story, an emotion...(eg. digital storytelling) or simply to set your audience in the right mood. 

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Dr. Karen Dietz's comment, January 25, 2013 6:15 PM
Fabulous point Ariana! It's a great idea. I love adding music into my trainings.
ValerieMalaval's comment, January 27, 2013 3:19 PM
Can share experience. We did an event where we put our team in a middle of an orchestra, doing a rehearsal. Was a magic moment in terms od emotion, but also key to understand each musician play without hearing all the other. Everytime, is the conductor who provides vision, direction and create the trust within this global body. That was very powerful to understand how conductor creates and rejevunate constantly trust within the orchestra, to go to something extraordinary that touched our hearts.
Dr. Karen Dietz's comment, January 30, 2013 10:56 AM
How cool Valerie! I love hearing about the creative ways professionals are using sound and music with clients.
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How to Create a Compelling Six-Second Brand Story?

How to Create a Compelling Six-Second Brand Story? | Serious Play | Scoop.it
The reality is that you have six seconds to tell your brand story and make a connection with your customer. Yes, six seconds. A 6-second window to give your customers, your audience, a reason to care, and a reason to want to learn more about your offer. Success in those six seconds depends on the perceived value that your brand will bring to the customers’ lives: the “Why you do what you do.” This message needs to be always refined through the lens of simplicity, clarity and alignment; the three foundational pillars that a brand story absolutely must have to connect and engage with the customer.
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