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10 Steps to Creating an Effective Ad on Facebook

10 Steps to Creating an Effective Ad on Facebook | Serch Engine Optimization | Scoop.it
Are you using Facebook ads or promoted posts to reach your target market? If not, you should be, as they're hugely effective and we're seeing some phenomenal results! It's not as easy as just slapp...

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It's time to optimize for social search

It's time to optimize for social search | Serch Engine Optimization | Scoop.it

The rate at which people share information (profound and profane alike) on sites like Facebook, Twitter and YouTube is staggering.

 

Social media properties have clearly made the processes of creating and sharing content a compelling activity for everyone. Yet the story is altogether different when it comes to retrieving content. Ever tried to search for an old post in Facebook? Pretty difficult if the update was more than a month old. Ever tried to search for tweets older than a week using Twitter search? Mission impossible.

 

SEO isn’t just for search engines any more — it’s also for social media as part of a broad Social Media Optimization strategy.

 

Read More At: http://searchengineland.com/communicators-take-note-the-deplorable-state-of-social-search-is-changing-158492


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Maddie Houts's curator insight, May 28, 2013 5:35 PM

Potential article for blog post

Zeezee's comment, May 29, 2013 3:05 AM
Yes.. SMO is the alternative way for optimize
Lynn O'Connell for O'Connell Meier's curator insight, June 1, 2013 4:06 AM

Background on slow developent of social search + discussion of why (and how) that's changing. Social search is key moving forward

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5 Ways To Get the Most From Google+ Communities

5 Ways To Get the Most From Google+ Communities | Serch Engine Optimization | Scoop.it
Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that

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SEKAR VK's comment, May 28, 2013 8:58 AM
Thanks
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DIY Content Marketing System

http://www.ferreemoney.com/blog/how-to-build-a-diy-content-marketing-system/ Social Shares is Becoming the New SEO Knowing how to Curate...

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Neil Ferree's curator insight, May 17, 2013 2:57 PM

All of your top performing YouTube Videos should find their way to one of your Scoop.it Topics using their Bookmarklet app

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3 Rules of Thumb For Safe Link Building

3 Rules of Thumb For Safe Link Building | Serch Engine Optimization | Scoop.it

"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..."

 

http://www.interactually.com/3-rules-of-thumb-for-safe-link-building/


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8 Search & Social Media Optimization Tactics Worth Doing Well

8 Search & Social Media Optimization Tactics Worth Doing Well | Serch Engine Optimization | Scoop.it

Fast changing trends and serious competition has digital marketers chasing the latest and greatest tactics like hamsters on exercise wheels. 

 

Good advice is both hard and too easy to come by. Search “social media marketing” on Google and there are over 1 billion results.

 

When it comes to optimizing for search and social media, well implemented basics are as good for search engines and social networks as they are for your customer’s user experience.

 

Here are a 8 fundamentals worth applying to your organization’s daily content creation, amplification and optimization process.

 

Read More: http://www.toprankblog.com/2013/05/search-social-media-tactics/


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3 Rules of Thumb For Safe Link Building

3 Rules of Thumb For Safe Link Building | Serch Engine Optimization | Scoop.it

"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..."

 

http://www.interactually.com/3-rules-of-thumb-for-safe-link-building/


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21 Awesome Social Media Facts, Figures and Statistics for 2013

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Serch Engine Optimization | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.

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sylectra's curator insight, May 5, 2013 8:15 PM

Interesting that Google+ has 659 million monthly active users, up 30% from May 2012. Not exactly explosive growth but quite respectable. YouTube has enormous monthly unique viewers but did not report on monthly active users for this article - perhaps pointing to a problem with people visiting the site and not logging in. Why?

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Five SEO Mistakes Bloggers Should Avoid | Business 2 Community

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community | Serch Engine Optimization | Scoop.it
Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return.
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Using Google Analytics to Measure Social Media Effectiveness

Using Google Analytics to Measure Social Media Effectiveness | Serch Engine Optimization | Scoop.it
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing

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Neil Ferree's curator insight, May 3, 2013 12:56 PM

You can't Manage it • if you don't Measure it


Setting up Conversion Goals in GA is Step #1


  • What content on your site get's shared the most?
  • Which of the top 6 Socials account for the most visits?
  • What longtails from Jepack bring the most visits to your site?


Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install 


  • Social Media Dashboard
  • Small Business Dashboard


[Note] you must be signed in to G+ for these javascripts to work!

Deb Nystrom, REVELN's curator insight, May 7, 2013 5:16 AM

Here's how to be the data person, get clear what social media is worth the time.  ~ Deb

Robin Martin's comment, May 15, 2013 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
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The social media revolution - Xtra

The social media revolution - Xtra | Serch Engine Optimization | Scoop.it

As Toronto prepares to host WorldPride in 2014, Xtra takes a closer look at what makes a gay village.


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How to Calculate Accurately Keyword Density

How to Calculate Accurately Keyword Density | Serch Engine Optimization | Scoop.it
Learn how to calculate accurately keyword density for a specific web page. Formulas for both keyword and key-phrase are given, in relation to SEO.
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New Public Relations Quality Search Engine Optimization from i4 Solutions Allows Any Business To Compete at a Low Cost

New Public Relations Quality Search Engine Optimization from i4 Solutions Allows Any Business To Compete at a Low Cost | Serch Engine Optimization | Scoop.it
New Public Relations Quality Search Engine Optimization from i4 Solutions ... http://t.co/B5FbES88Kx #PR
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Make your SEO content shine in search with Schema

Make your SEO content shine in search with Schema | Serch Engine Optimization | Scoop.it
SEO expert Carrie Hill discusses how to use Schema markup for SEO content, and how using Schema greatly enhances content visibility and your marketability.

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Level343's curator insight, May 28, 2013 1:11 PM

Adding Schema.org protocols to the content you write – and that of your clients – can improve ranking results and add some much needed click-through support to search engine listings.

 

Advising clients to mark up their existing content with address, product, and review or event markup can expand the reach of the SEO content you write and, in turn, increase your freelance copywriting rates accordingly!

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Facebook Promoted Post Generates Sales, Traffic

Facebook Promoted Post Generates Sales, Traffic | Serch Engine Optimization | Scoop.it

Although recent studies demonstrate that social media sites like Facebook work best to augment other ecommerce marketing campaigns, anecdotal data from a small Facebook ad test demonstrated that the promotion could boost both direct traffic and sales.

 


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How to Get More Facebook Shares [Infographic]

How to Get More Facebook Shares [Infographic] | Serch Engine Optimization | Scoop.it
Social Media - Facebook marketing expert Mari Smith offers 14 tips to boost your content's visibility and viral sharing on Facebook—all in this infographic by ShortStack.

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WSI Thames's curator insight, May 19, 2013 2:19 AM

Having a Facebook Page but having low visibility (due to edgerank) and few shares is a massive challenge for most companies.  This infographic from one of my favourite Internet Marketing research specialists gives you some ideas to try

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Benefits of Content Syndication

Benefits of Content Syndication | Serch Engine Optimization | Scoop.it

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Neil Ferree's curator insight, May 14, 2013 10:48 AM

Before you should curate and syndicate content to your top socials you will need to inspect each social profile to make sure your branding visuals and tagline and meta are ALL in sync with your rel=author Authorship (aka) http://bit.ly/RichSnippet is conneceed so your Vetted ID gets credit for the social signals and shares your content attracts + triggers

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5 Ways to Show the Value of Social

5 Ways to Show the Value of Social | Serch Engine Optimization | Scoop.it
When building a social media campaign, it’s important to remember that continuous improvement - and better ROI - can only ever come with measurement.

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Level343's curator insight, May 15, 2013 8:26 AM

Social media is no magic formula. Getting the ROI you’re looking for will take work. But if you’re prepared to invest time and money into social media, the potential is there, and the returns can be enormous.

 

Even if other people in your business aren’t convinced about the value of social media yet, you now have the tools to prove that it adds value and has the potential to grow your business.

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10 Twitter Basic Terms for Beginner

10 Twitter Basic Terms for Beginner | Serch Engine Optimization | Scoop.it
To help new user get started in this burgeoning micro blogging platform, here is a compilation of 10 Twitter basic terms that every beginner needs to know.

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Google and Your Site’s Future

Google and Your Site’s Future | Serch Engine Optimization | Scoop.it
Matt Cutts shares Google's upcoming plans, including Panda, Penguin, value of links and more

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Ally Greer's curator insight, May 15, 2013 1:03 AM

Some announcements from Google's Matt Cutts on the upcoming changes to Google and how it can help you and your business.


The good news is that the trend of favoring quality content is stronger than ever.


The even better news comes in the form of authority sites. Google is going to be working on coming up with tools to favor people who are running sites that are an authority on some topic - whatever field it may be in. 


"The take-away: If you aren’t already providing a lot of high quality content in your area of expertise, now is the time to start."



I'm not going to say that this is a sign for everyone to get curating, but it's totally a sign for everyone to get curating.

alice joan's comment, May 15, 2013 9:28 AM
thanks for sharing
Whiteboxsynths's comment, May 15, 2013 1:18 PM
I like to think I'm a purveyor of quality but I hope those geeks with Google Glasses in Silicon valley agree with me or I'm a Yahoo.
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Web Designers!! Create SEO Friendly Designs | Design Inspiration

Web Designers!! Create SEO Friendly Designs | Design Inspiration | Serch Engine Optimization | Scoop.it
Aesthetics are important. However, aesthetics alone don’t guarantee success on the web. Search is a fundamental channel for acquiring visitors for websites (Web Designers!!
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The social media revolution - Xtra

The social media revolution - Xtra | Serch Engine Optimization | Scoop.it

As Toronto prepares to host WorldPride in 2014, Xtra takes a closer look at what makes a gay village.


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50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] | Social Media Today

50 Mobile Marketing Facts That Will Blow You Away [SLIDESHARE] | Social Media Today | Serch Engine Optimization | Scoop.it

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.


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Gaynor Meilke's curator insight, May 3, 2013 4:44 AM

Convincing stats for those considering how mobile marketing can fit into their overall strategy.

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Good Content Is What Customers Want and SEO Needs

Advantage tickled to death is that customers not suffice but seo needs http://t.co/QMu0SzqJO0
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Blogging & RSS Information

Search Engine Optimization For Blogs http://t.co/JAdZnwY8HU
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