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Increase Qualified Leads With These 3 Digital Marketing Tactics

These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation.
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The Perfect Pinterest Formula for Growing Your Following

Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every day, but you can still make yours stand out. Read the full article at MarketingProfs
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Small Business: For Valentine’s Day, Adore Me Takes On Victoria’s Secret and Other Bigger Lingerie Rivals

In a field with a handful of major players, Adore Me, an online start-up, is following an ambitious plan that includes a TV marketing campaign.






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Don’t Get Shacked

What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand?
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5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization.
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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion.
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#SocialSkim: A Very Facebook Valentine, Vine for Kids, Snapchat's Original Series, More!

Check out how Facebook's preparing you for Valentine's Day, how to curate and plan content (even if you don't have tons of your own), and how Vine plans to win over kids (and parents). Skim to seize the day! Read the full article at MarketingProfs
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Holiday Season Retail Search Data: Thanksgiving Shopping Surged

Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. Read the full article at MarketingProfs
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Experience Marketing: How to Build a Customer-Centric Marketing Machine

To create more connected brand experiences for our customers, we need to go from inside-out digital marketing to outside-in, cross-channel experience marketing--which focuses on the customer's needs and intent. Read the full article at MarketingProfs
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Tweets to Appear in Google Searches

Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically.
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3 Things We Learned From This Year’s Super Bowl Ads

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television.
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Twitter "Quick Promote" Targets SMBs

Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users.
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Digital Marketing People on the Move: January 2015 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015.
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The Marketing Team of the Future

As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready?
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Everybody's Publishing Content - But Is Anybody Tracking It?

Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement.
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Don’t Get Shacked

What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand?
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Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon?
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14 Online Tools for Visual Content Creation

A picture is worth a thousand words – and creating eye-catching and engaging content for digital marketing channels is easy.
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Twitter Wins Advertisers But Fails to Draw Users

Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an audience.
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Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015

The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions in 2015. Read the full article at MarketingProfs
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Use Digital Marketing to Boost Your Digital Coaching

Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack.
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Coca-Cola Duped Into Tweeting Racist Content

Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters.
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How to Speak With Customers on Social When You Aren’t the Target Audience

In order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demographic?
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Instagram Adds Video Looping to Rival Vine

Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts.
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4 Fearless Predictions for the Future of SEO and Analytics

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt?
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Social Selling for Sales Success

The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception.
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