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HubSpot lance Make My Persona, un générateur gratuit de buyers personas

HubSpot lance Make My Persona, un générateur gratuit de buyers personas | CRM and Digital Marketing Project | Scoop.it
HubSpot propose Make My Persona, un petit outil en ligne gratuit qui permet de créer ses buyers personas facilement !
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CRM Cloud : pourquoi les entreprises basculent

CRM Cloud : pourquoi les entreprises basculent | CRM and Digital Marketing Project | Scoop.it
Le CRM en mode SaaS tend à s’imposer comme la solution de choix pour les clients soucieux d’optimiser leur gestion de la relation client. Les avantages sont multiples par rapport aux solutions on-premise aux déploiements plus lourds.
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Invest in a CRM tool that generates the finest Hotel Management Services | Posts by inntelligentcrm

Invest in a CRM tool that generates the finest Hotel Management Services | Posts by inntelligentcrm | CRM and Digital Marketing Project | Scoop.it
Businesses nowadays amidst all the complexities of society and rising populations cannot really find a way without clever Customer Relationship Management software. Whether it is transport or healthca
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Microsoft propose une version d'Azure taillée pour les besoins marketing - Le Monde Informatique

Microsoft propose une version d'Azure taillée pour les besoins marketing - Le Monde Informatique | CRM and Digital Marketing Project | Scoop.it
Cloud : Microsoft va fournir via Azure des ressources cloud, d'intelligence artificielle et d'analyse aux spécialistes du marketing. L'éditeur s'es
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Salesforce integrates with Google Analytics 360 | Digital - Ad Age

Salesforce integrates with Google Analytics 360 | Digital - Ad Age | CRM and Digital Marketing Project | Scoop.it
Marketers were impressed with the Salesforce's integration of Analytics 360, but is it worth the price and is it as seamless as advertised?
Leonardo Mastromauro's insight:
A new CRM age?
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Synchronisation TV - search : le ping-pong publicitaire commence

Synchronisation TV - search : le ping-pong publicitaire commence | CRM and Digital Marketing Project | Scoop.it
L'agence Ecselis vient de tester pour Kia un dispositif permettant de déclencher des annonces search après diffusion d'un spot en TV. Les résultats sont éloquents.
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Yandex.Islands – La résolution de problème dans les résultats de recherche du moteur russe

Yandex.Islands – La résolution de problème dans les résultats de recherche du moteur russe | CRM and Digital Marketing Project | Scoop.it
Depuis début juin 2013, Yandex fait de la publicité pour son extension des résultats du moteur de recherche via un spot publicitaire « Yandex.Islands » sur son bêta-site. Dans la vidéo, Yandex nous révèle une invention absolument révolutionnaire, qui changera notre utilisation de l’Internet.
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | CRM and Digital Marketing Project | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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5 Facebook Holiday Contest Ideas to Boost Your Sales

5 Facebook Holiday Contest Ideas to Boost Your Sales | CRM and Digital Marketing Project | Scoop.it
Making money online is driven by many moving parts. Social media marketing, email and search. Here are some Facebook holiday contest ideas to boost sales

Via Kamal Bennani
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Marco Favero's curator insight, November 12, 2014 3:24 PM

aggiungi la tua intuizione ...

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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors | CRM and Digital Marketing Project | Scoop.it
Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a
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5 SEO Techniques You Should Stop Using Immediately

5 SEO Techniques You Should Stop Using Immediately | CRM and Digital Marketing Project | Scoop.it
When you’re doing your site's SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a w

Via CYDigital
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CYDigital's curator insight, March 30, 2014 9:13 PM

Everything that I've been providing you has been around SEO do's. Here's the definitive SEO don'ts, and it is more impactful than anything I've delivered to you.

Ricardo Verboom's curator insight, October 24, 2014 6:36 AM

Wil je hulp met seo? http://www.riverwebsolutions.nl/seo.html

Nine0Media's curator insight, November 7, 2014 6:23 PM

#SEOLocal #SocialMediaTools

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How to Skillfully Take Over a Messy SEO Project

How to Skillfully Take Over a Messy SEO Project | CRM and Digital Marketing Project | Scoop.it
Are you starting an SEO project from the very beginning? Or inheriting an SEO project from someone else? You might want to look at these tips!

Via Igniva Solutions
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Customer 360 : Salesforce propose une expérience unifiée

Salesforce, leader mondial du CRM (customer relationship management), lance Salesforce Customer 360 afin d’unifier l’expérience client en connectant les différentes applications du groupe.
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Zendesk débarque dans le CRM en rachetant FutureSimple

Zendesk débarque dans le CRM en rachetant FutureSimple | CRM and Digital Marketing Project | Scoop.it
Issu du service client, le danois a mis la main sur l'éditeur du CRM Base. En soulignant la simplicité d'utilisation de leurs outils, les deux entreprises ont déjà commencé à attaquer Salesforce, SAP, Oracle et Microsoft. Mais la route s'annonce encore longue pour Zendesk sur ce marché très concurrentiel de la relation client.
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 10 idées d'automatisation marketing qui vont vous faciliter la vie

 10 idées d'automatisation marketing qui vont vous faciliter la vie | CRM and Digital Marketing Project | Scoop.it
Souhaitez-vous sauver du temps dans vos tâches quotidiennes? Découvrez 10 idées d'automatisation marketing dont vous pourriez bénéficier!
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Top 22 Social Media Listening Tools by Use Case

Top 22 Social Media Listening Tools by Use Case | CRM and Digital Marketing Project | Scoop.it
Social media listening tools are more versatile than you may realize. Here are just a few use cases, and some tools to apply.
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SEO : le label "site mobile" de Google est arrivé en France

SEO : le label "site mobile" de Google est arrivé en France | CRM and Digital Marketing Project | Scoop.it
Le moteur a commencé à afficher en France son nouveau label "mobile friendly" à côté des sites qui le méritent.
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Marketing Trends 2014 - Smart Insights Digital Marketing Advice

Marketing Trends 2014 - Smart Insights Digital Marketing Advice | CRM and Digital Marketing Project | Scoop.it
22 Digital Marketing techniques that demand attention in 2014 Update: In Jan 2014 we published our free Managing Digital Marketing report with partner TFM. Marketing topic(s):Marketing innovation. Advice by Dave Chaffey.
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TIPS JVWEB : 5 méthodes pour attirer vos internautes en boutique - JVWEB

TIPS JVWEB : 5 méthodes pour attirer vos internautes en boutique - JVWEB | CRM and Digital Marketing Project | Scoop.it
Découvrez comment utiliser vos campagnes adwords pour attirer vos clients en boutique physique. 5 astuces pour optimiser vos campagnes de liens sponsorisés avec JVWEB
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5 mythes concernant la migration vers HTTPS

5 mythes concernant la migration vers HTTPS | CRM and Digital Marketing Project | Scoop.it
Pour éviter certaines déceptions ou complications, zoom sur ce qu'il faut savoir avant d'installer un certificat SSL sur un site Web.
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How to use social media at work in the public sector – livechat

How to use social media at work in the public sector – livechat | CRM and Digital Marketing Project | Scoop.it
Join us on Wednesday 26 November from 12-2pm to talk about how to thrive on Twitter, Facebook and other social networks
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | CRM and Digital Marketing Project | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Email Newsletter Performance by Time Sent and Subject Line Length

Email Newsletter Performance by Time Sent and Subject Line Length | CRM and Digital Marketing Project | Scoop.it
Email Marketing - Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.

Via Kamal Bennani
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Gina Tucker's curator insight, November 10, 2014 8:55 PM

Part of a perfect marketing strategy is optimizing the length of your email subject lines. Too short = uninteresting. Too long = too interesting. Different audiences will obviously expect a different type of subject line, so know yours and tailor your email marketing to your group. 

Giorgio Alan Franco's curator insight, November 11, 2014 6:31 AM

Send your emails in the morning, with a short subject and get the best CTR on a Friday. Interesting stats!

Steven Towndrow's curator insight, November 11, 2014 10:41 AM

Definitely worth knowing!