SEO Tips for Schools
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SEO Tips for Schools
This board is intended to make you learn how to optmize your school website for search engines.
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6 ways to get better conversion results from your higher ed website

6 Ways to Get Better Conversion Results from your Higher Ed Website Slide 1 6 Ways to Get Better Conversion Results from your Higher Ed Website
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6 Ways to Get Better Conversion Results from your Higher Education Website.
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3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix

3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix | SEO Tips for Schools | Scoop.it
Offers 3 questions to help college and universiy marketers decide when or if to invest in mobile pay per click advertising
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It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns.
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Google Analytics Content Groups for Higher Ed Marketing

A brief introduction to Google Analytics Content Groups for university and college marketers
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A brief introduction to Google Analytics Content Groups for university and college marketers.
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Higher Education Presidents with Social Media Presence

Higher Education Presidents with Social Media Presence | SEO Tips for Schools | Scoop.it
Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand. These are just some of the reasons why 100% of schools have embraced social media marketing to some extent. While…
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4 Reasons Why Higher Ed Should Invest In SEO

REASONS WHY HIGHER EDUCATION INSTITUTIONS MUST INVE$T IN SEO SEO WILL GIVE YOU A COMPETITIVE ADVANTAGE 1 60% - 80% of the higher Ed market, (depending on the ty
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3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics

3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics | SEO Tips for Schools | Scoop.it
Discussion of 3 sources for visitor keyword information, given Google's move to no longer provide this information in Google Analytics
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Top 4 search rankings get 70% of search traffic: So how does your s...

Top 4 search rankings get 70% of search traffic!
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Higher Ed Search Analytics are Simplified with New Google Adwords Report

Higher Ed Search Analytics are Simplified with New Google Adwords Report | SEO Tips for Schools | Scoop.it
Description of the new Google Adwords Paid and Organic Search Report with comments on implications for higher ed marketers
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SEO for #highered : The 2013 State of Education-Related Google Searches

SEO for #highered : The 2013 State of Education-Related Google Searches | SEO Tips for Schools | Scoop.it
I'm almost done taking the first session of the 4-week online course on search engine optimization for higher education, launched earlier this month by Higher E
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The 10 Days of Google Panda

The 10 Days of Google Panda | SEO Tips for Schools | Scoop.it

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates.

 

Read More: http://searchenginewatch.com/article/2284335/The-10-Days-of-Google-Panda


Via Antonino Militello
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Elaine Lindsay's comment, August 14, 2013 8:31 AM
really good points here.. I believe we need to look at the whole beast.. all of the signals, social,, on-page and off Google pretty much spells it out for us..
Kaye Blum's curator insight, August 16, 2013 9:24 AM

For the serious SEO geeks...

Thorsten Strauss's curator insight, September 4, 2013 5:41 AM

Although a new release has since Panda (update) been issued, Penguin, this is a great "to-do" list for yourself or to just learn a little about SEO. Your SEO team should be long on top of this. If that is news to them, then you have a competence issue in your team. 

 

This review was written by Thorsten Strauss for his curated content

"3 World Marketing Mix", a triangulated review of marketing from point of view of executive, consultant and lecturer, on Scoop.it http://sco.lt/8fpYjR

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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | SEO Tips for Schools | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

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Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?

Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank? | SEO Tips for Schools | Scoop.it
Discussion of the effect of search rank position on volume of traffic generated by that result. Top 4 position attacts 70% of traffic.
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Writing for the Web | Education Marketing Tips | SEO

Writing for the Web | Education Marketing Tips | SEO | SEO Tips for Schools | Scoop.it
Writing for the Web is not easy. It involves a balance between writing for humans and for search engine crawlers. Here are some tips for effective Web writing.
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Writing for the Web is not easy. It involves a balance between writing for humans and for search engine crawlers. Here are some tips for effective Web writing.

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PPC and International Student Recruitment

Pay-per-click (PPC) marketing on search engines and social media platforms is proving to be an effective and cost efficient method for lead generation in forei…
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Pay-per-click (PPC) marketing on search engines and social media platforms is proving to be an effective and cost efficient method for lead generation in foreign markets.
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3 Ways A/B Testing Can Boost Your School’s Conversion Rates

3 Ways A/B Testing Can Boost Your School’s Conversion Rates | SEO Tips for Schools | Scoop.it
A/B testing boosts website conversion rates by helping schools create content and better marketing higher education.
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Have you ever wondered how things may have turned out if you’d gone with plan B?
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Multi-Channel Attribution Using Google Analytics

Google introduced multi-channel attribution to all analytics users in September 2011. Previously it was available to premium account holders only.
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Google introduced multi-channel attribution to all analytics users in September 2011. Previously it was available to premium account holders only.

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Local SEO for student recruitment

Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimiza...

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SEO vs PPC in higher education marketing where’s your spend

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance those activities inevitably co
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How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs | Education Marketing | Google Analytics | SEO | Higher Education Marketing

How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs | Education Marketing | Google Analytics | SEO | Higher Education Marketing | SEO Tips for Schools | Scoop.it
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On-page SEO basics for higher ed marketers

On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. Here we look at the basic on-page SEO elements that higher ed marke
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4 Steps To Improve Your School's Video Rankings on YouTube | Social Media | Blog

4 Steps To Improve Your School's Video Rankings on YouTube | Social Media | Blog | SEO Tips for Schools | Scoop.it
Looking for a way to improve your school's video rankings on YouTube? Here are four quick tips to help improve your school's video rankings on YouTube.
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Google Plus SEO: Everybody's Talks About It - How Do You DO It?

Google Plus SEO: Everybody's Talks About It - How Do You DO It? | SEO Tips for Schools | Scoop.it
Google Plus SEO: Google+ has such a powerful effect on Google Search not just because Google+ is a Google product, but due to how Google Plus is constructed.

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Emerging Trends in the World of Search Engine Optimization

Emerging Trends in the World of Search Engine Optimization | SEO Tips for Schools | Scoop.it

Things have been changing for quite some time in the SEO world. Hence, new trends have finally surfaced. Things that didn’t matter a few years ago are now of vital importance and companies are constantly making use of them to get more traffic.


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Sónia Laima's curator insight, July 19, 2013 3:15 PM

Things have been changing

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SEO vs. PPC in Higher Education Marketing

SEO vs. PPC in Higher Education Marketing | SEO Tips for Schools | Scoop.it
Discussion about how to invest marketing budget in search engine optimization vs pay per click marketing for colleges and universities
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Discussion about how to invest marketing budget in search engine optimization vs pay per click marketing for colleges and universities.

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