SEO, social media marketing, online marketing in the US
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SEO, social media marketing, online marketing in the US
Maximize your marketing impact by combining Social Media and SEO
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4 Fresh Trends in B2B Social Campaigns

4 Fresh Trends in B2B Social Campaigns | SEO, social media marketing, online marketing in the US | Scoop.it
In the B2B space, having people follow you is not enough. You have to go beyond likes and simple conversations. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.
Beth Ballaro's insight:

This is an excellent article about inbound marketing best practices to drive conversions. B2B companies reap greater rewards with a content driven program that uses analytics to continuously improve audience relevance. A CRM tool that is data-rich allows for stronger messaging, and ability to repurpose content, and generate offers that lead to strong, enduring relationships throughout long sale cycles.

 

What CRM tools work best for your B2B company?

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Break Through the Barriers to Enterprise Content Creation

Break Through the Barriers to Enterprise Content Creation | SEO, social media marketing, online marketing in the US | Scoop.it
Find out how to break through the barriers of enterprise content creation. Don't block the content marketing process by trying to force your executives and staff members into doing something they a...
Beth Ballaro's insight:

Here are some great ways to facilitate the content marketing process with executives and staff members.  Working closely with customer service can reveal multiple opportunities for blog and article content.

 

What are some methods you use to produce great content? 

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5 Great Examples To Implement Call To Action In Your Email Campaigns — socialmouths

5 Great Examples To Implement Call To Action In Your Email Campaigns — socialmouths | SEO, social media marketing, online marketing in the US | Scoop.it
Low clickthrough rate in your email marketing campaigns? Here are 5 simple ways you can implement better calls to action to improve your performance
Beth Ballaro's insight:
Every word and image that you use in your email content counts...here are some quick tips to improve click through and conversion rates.
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | SEO, social media marketing, online marketing in the US | Scoop.it
Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.
Beth Ballaro's insight:

Integration vs. Silos

When you have more than three people working together, silos exist. This article highlights ways to create a system for complete transparency so people move out of their comfort boxes and are willing to work together, instead of in their silos.

Senior executives – Any ideas on how you can make total department integration a priority? 

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7 Critical Web Redesign Considerations You Can't Overlook

7 Critical Web Redesign Considerations You Can't Overlook | SEO, social media marketing, online marketing in the US | Scoop.it
Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can't be an afterthought. Here are some key considerations to avoid a redesign disaster.
Beth Ballaro's insight:

Successful site redesigns involve top-notch graphic design, copywriting, SEO and social media planning – all working in collaboration with sales right from the start.

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5 Tips for Optimizing the SEO of Your Content - Business 2 Community

5 Tips for Optimizing the SEO of Your Content - Business 2 Community | SEO, social media marketing, online marketing in the US | Scoop.it

Google’s done it again — revised the algorithm it uses to score internet content — and everyone is buzzing about what this means for your SEO (Search Engine Optimization) efforts and how it’ll impact your SERPs (Search Engine Results). That’s because, even with superior social media marketing, a significant number of visits still come from consumers searching for answers to their problems.


Via Julien Thiboust
Beth Ballaro's insight:
The future of SEO on Google... social media integration is an important element. 
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