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Curated by Edna Campos
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The 21 Principles of Persuasion

The 21 Principles of Persuasion | SEO & Social Media Marketing | Scoop.it

Via Daniel Watson
Edna Campos's insight:

Geniales insights...

 

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Randi Thompson's curator insight, March 29, 2013 8:50 AM

How can you persuade people to participate in the posts you share?

John Michel's curator insight, March 29, 2013 10:30 AM
How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, the author offers 21 critical lessons we can all use to persuade others.  
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John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com
Denyse Drummond-Dunn's curator insight, March 30, 2013 12:26 PM

Great article that puts persuasion into context. It is about being helpful to people who could make use of what you have to sell.

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | SEO & Social Media Marketing | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Dr. Karen Dietz
Edna Campos's insight:

Totalmente cierto..coincido..

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Jeff Domansky's curator insight, January 21, 2013 4:02 PM

Attention consultants, curators, communicators: Sage advice ahead...

Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Dr. Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | SEO & Social Media Marketing | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Dr. Karen Dietz
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Dr. Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
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Los consumidores de hoy, compradores sociales

Los consumidores de hoy, compradores sociales | SEO & Social Media Marketing | Scoop.it

Via The Fish Firm II
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Lily Sanders's curator insight, September 19, 2013 10:08 AM

Because everyone loves a good Infrograph 

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Twitter accidentally resets passwords

Twitter accidentally resets passwords | SEO & Social Media Marketing | Scoop.it
Twitter accidentally reset passwords for an undetermined number of users.
Via The Fish Firm II
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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | SEO & Social Media Marketing | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 9:19 AM
http://www.airmaxpaschertofr.com/
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How Video Can Improve your Social Media and SEO Status

How Video Can Improve your Social Media and SEO Status | SEO & Social Media Marketing | Scoop.it

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.

 

This is considering that the page and video are both used in conjunction with typical SEO methods. 

 

In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

 

Read More: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/


Via Antonino Militello
Edna Campos's insight:

Como el video puede mejorar tu estatus en Social Media y SEO.

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Manjari Patrikar's comment, March 22, 2013 8:47 AM
Thanks Patricia Carrier
Lora Zayn's curator insight, April 8, 2013 6:22 AM

One more proof of the importance of including video in your online campaign...people do not like reading anymore- Fact!

Gunnar Gapko's curator insight, April 10, 2013 12:05 AM

This article illustrates the power of adding a video to your page. Posting a video on your page not only raises the bar for your Social Media and Search Engine Optimization prestige, but can expand your reach by 53 times. So snag some friends, a good idea and a little creative talent and watch your page views skyrocket. 

Rescooped by Edna Campos from Just Story It
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | SEO & Social Media Marketing | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

Via Dr. Karen Dietz
Edna Campos's insight:

Muy buen articulo..

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Dr. Karen Dietz's curator insight, January 24, 2013 6:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca, Dr. Karen Dietz
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Alex Grech's curator insight, October 9, 2013 4:18 PM

It's the first time I've taught undergraduates.  I've found myself stripping slides to the core message and trying to find visuals that can communicate that message quickly, simply and yet - resonate.  There is nothing as tough as trying to unclutter the mind and focus on what really needs to be said - as opposed to 'making a point' or simply 'showing off'.  This presentation is about the art of visuals, clear design, and keeping it 'stupidly simple'.

Linda Dougherty's curator insight, October 12, 2013 10:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Louise Robinson-Lay's curator insight, January 17, 2014 1:28 AM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

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Facebook page admins beware! What you CANNOT do on Facebook | MarketingGum.com

Facebook page admins beware! What you CANNOT do on Facebook | MarketingGum.com | SEO & Social Media Marketing | Scoop.it
If you don't want your page deleted along with losing all your fans, you need to know the rules. Find out the most often broken Facebook rules so your page isn't next...
Via The Fish Firm II
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What Businesses Benefit the Most From Pinterest

What Businesses Benefit the Most From Pinterest | SEO & Social Media Marketing | Scoop.it

There are a few different reasons that your business might benefit from Pinterest.


Via The Fish Firm II
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viralnetprofits.net's comment, November 29, 2012 2:33 AM
clothing and retail for sure. http://viralnetprofits.net
starvibes's curator insight, December 19, 2012 12:11 PM

as opposed to Lockerz