Keeping up with SEO, Social Media & Content Marketing
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Keeping up with SEO, Social Media & Content Marketing
SEO, Social Media & Content Marketing news, opinions and guides - All up to date!
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Why Are Subject Lines Important? Email Marketing

Why Are Subject Lines Important? Email Marketing | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Your content may be 'king'. But if its not getting read, then you're wasting your time. Get those emails opened with these top Subject Line Tips.
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Facebook Versus Click-Bait: Is this the End of Click-bait?

Facebook Versus Click-Bait: Is this the End of Click-bait? | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Do you use click-bait headlines on Facebook? Are you going to change your tactics based on this latest update? Also, is this the 'perfect' Facebook update?
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Using Twitter Cards | Our Guide to Adding Cards to Your Tweets

Using Twitter Cards | Our Guide to Adding Cards to Your Tweets | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Twitter cards are an easy and effective way to make your tweets stand out in your follower's feeds. Find out why they're important and how to use them.
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10 Tips for Hacking Semantic Search -

10 Tips for Hacking Semantic Search - | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Is it possible to increase search visibility without building links? How businesses take advantage of the other features of semantic search?
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Social Media Training Course | Hands-On Interactive Workshops

Social Media Training Course | Hands-On Interactive Workshops | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Learn how to build your brand, increase traffic and gain crucial business leads with social media marketing on our 2-day Social Media training course in Brighton and In-Company
Silicon Beach Training's insight:

We've completely rewritten our Social Media course for Spring 2014 to focus on strategy. Learn how to create killer social media campaigns with the best course in the UK for strategic training. A fun, interactive and practical way to learn.

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Webmaster Tools for SEO

Webmaster Tools for SEO | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Google's Webmaster Tools is an incredible tool and one that any SEO worth their salt should know inside out, back to front.
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Why Communities are Essential to Growing your Startup

Why Communities are Essential to Growing your Startup | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Learn how to use communities to create a buzz around your brand and promote your products for you
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Future Proof SEO Strategy for 2014

Future Proof SEO Strategy for 2014 | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Could your business survive a manual or automatic Google penalty? That's the most important question for SEOs in 2014.
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Using Facebook Hashtags to Turbo-Charge Your Social Media Campaign

Using Facebook Hashtags to Turbo-Charge Your Social Media Campaign | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
So they’re here. After what seemed like months of rumours and build up, Facebook rolled-out hashtags around 2 months ago, matching basically every other so
Silicon Beach Training's insight:

You might be an expert at using hashtags on sites like Twitter and Google+, but have you considered how they might be approached differently on Facebook.

 

Now that the social giant has had hashtags rolled out for a couple of months, it's time to make sure you're using them right!

 

http://www.siliconbeachtraining.co.uk/blog/facebook-hashtags/

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Social Media is Making the World a Better Place

Social Media is Making the World a Better Place | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Just over a week ago I had a rant about why social media isn't ruining the world, focussing on the reasons social media is said to be spoiling everything f
Silicon Beach Training's insight:

In this follow up piece to his recent rant abojut why social media isn't ruinin g the world, Jackson explores exactly how social media is actually making things better.

So if you want to find out about the socio-politcal impact of social media, the ways in which it makes business more accountable and read a somewhat unnecessary Star Wars analogy, you need this post - http://www.siliconbeachtraining.co.uk/blog/social-media-making-world-better/

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Social Media Isn't Ruining the World: Part 1

Social Media Isn't Ruining the World: Part 1 | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
It seems like social media is accused of ruining the world on an almost daily basis in news and blogs across the web, for a multiplicity of reasons: it's c
Silicon Beach Training's insight:

Every time you open a newspaper there's a negative story about social media. Whether it's because it's shortening our attention spans or destroying our relationships, the media always has an angle to portray social media in a bad light.

The thing is, it's just not true: social media isn't runining the world. In fact, it's making it a whole lot better - 

http://www.siliconbeachtraining.co.uk/blog/social-media-not-ruining-world-1/

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We're All Responsible For Creating A More Meaningful Internet

We're All Responsible For Creating A More Meaningful Internet | Keeping up with SEO, Social Media & Content Marketing | Scoop.it

"I ask you, brands, companies, and individuals as a peer and fellow creator -- do you want to be remembered because you had amazing, beautiful, insightful things to give to the world or do you want to be remembered because you just wouldn’t shut up? The choice is yours."


Via Guillaume Decugis
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Guillaume Decugis's curator insight, July 1, 2013 11:57 PM

In the choice between creating poor content and curating great ideas, you must know by now where I stand.


Sure, I also like to create content - hopefully great content - but either because I'm getting older or realistic, I've stopped believing that I could always create great stuff and perhaps more importantly that I could be more useful and impacting by making other people's awesomness more visible.


As Clair's rant on Business Insider points out, the constraint smart people, brands or businesses should have is NOT to create a ton of content regardless of its quality but to publish only GOOD content regardless of whether they created it or curated it.


What will your choice be?

Claire Cambier's curator insight, July 2, 2013 4:20 AM

Cet article reflète mon point de vue sur l'avenir du community/content management : un besoin de dire plus en parlant moins, sous peine de nous noyer nous-même et nos interlocuteurs dans un océan de contenus, posts, tweets etc.

Beppe Andrianò's curator insight, July 2, 2013 7:34 AM

Questo vale a maggior ragione per quanti operano con la comunicazione al fine di far conoscere meglio i propri prodotti o servizi o come nel caso dell'associaizone nel voler far conoscere una tecnologia, soluzione od opportunità. La creazione di contenuti originali non è solo premiante ai fini di un miglior posizionamento su google ma anche perchè offre la possiblità di farsi conoscere e riconoscere per la propria competenza specifica.

Quindi investite comunque un poco del vostro tempo a raccontare cosa avete fatto e come lo avete fatto perchè sarà sicuramente tempo investito nel vostro futuro professionale ed aziendale.

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4 Google Analytics Tips for Mobile SEO - Silicon Beach Training Blog

4 Google Analytics Tips for Mobile SEO - Silicon Beach Training Blog | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Every new statistic confirms that Mobile search is on the rise, overtaking desktop search in some locations and niches. If you're not already looking into
Silicon Beach Training's insight:

Use the tips in this post to dive into your mobile search analytics to discover your existing mobile search traffic and begin to look for new opportunities moving forward.

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21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014

21 SEO Tips from 21 SEO Experts at BrightonSEO September 2014 | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Greatest Tips Session: To close the day at BrightonSEO 2014, every speaker gave one quick, actionable tip. We've got them all in one place here.
Silicon Beach Training's insight:

21 actionable SEO tips that you can start using right now to improve your SEO campaigns. Watch the full video and read our write up of the 'Greatest Tips Session' at BrightonSEO on Friday.

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Social Influence Marketing: Using Psychology to Increase Conversions

Social Influence Marketing: Using Psychology to Increase Conversions | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Social Influence Marketing is simply the use of social signals to increase online reach and improve conversion rates. Find out how to use it to your advantage.
Silicon Beach Training's insight:

What we buy and read online is heavily influenced by our social identity. Digital marketers can use this influence to increase conversions and traffic; it's how Facebook built a network of 1 billion friends.

 

Understand which signals trigger a reaction from your audience and how you can apply them on your site to boost your own network and convert more visitors.

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Quick Guide to the New Facebook Business Pages

Quick Guide to the New Facebook Business Pages | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Don't be confused when you update, read through my tips and find out what you need to know about the new Facebook Business Pages.
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Confused by the new Facebook Page layout? Use our quick guide to find out what's changed, what's new and what's important.

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Two Ex-Googlers & A Link Builder Debate 'The Reality of SEO' at BrightonSEO 2014

Two Ex-Googlers & A Link Builder Debate 'The Reality of SEO' at BrightonSEO 2014 | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Topics included disavow files, link removals, manual & algorithmic penalties, negative SEO, the definition of a bad link and how Google treats penalised sites
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New Advanced SEO Course | Take SEO to the Next Level

New Advanced SEO Course | Take SEO to the Next Level | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Learn the advanced SEO techniques required for planning strategy and managing clients & teams with our new Advanced SEO Strategy course.
Silicon Beach Training's insight:

You can't afford to miss out on our new Advanced SEO Strategy course. If you're not keeping up with the latest trends then your sales will suffer.

 

Learn the latest advanced SEO tactics as well as how to run a complete site audit and plan & improve strategy for growing organic traffic. We'll also teach you techniques for reporting to keep clients & stakeholders happy.

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(Almost) Everything you Need to Know about Content Marketing

(Almost) Everything you Need to Know about Content Marketing | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
We decided that instead of the usual conference round-up post, we would compile the best advice from the day into a complete guide to content marketing
Silicon Beach Training's insight:

Download our Content Marketing Strategy eBook today to learn why Content is your best marketing tool in modern digital marketing.

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Is Content Curation Biased?

Is Content Curation Biased? | Keeping up with SEO, Social Media & Content Marketing | Scoop.it

Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, November 24, 2013 5:00 PM

As social media is quickly becoming the most important distribution channel for information, @theclairbyrd observes that editors and writers are adapting by making their content more viral and engaging but also less objective.


I wanted to elaborate on her post to reflect on whether content curators were also adding to that trend.


Is Content Curation biased?


At first look it seems that yes. As content curators, we're humans and we all have an agenda - consciously or not. And the very nature of curation implies editing, enriching and spinning content in a different light for our own audience. When we edit a title, when we add an insight, we bring value and meaning but this is not neutral.


But on the other hand, while we can't escape our human conditions and the biases that come with it, we content curators can also play an important role to turn information into objective knowledge. By linking to sources, by publishing several pieces of content on the same topic, by giving voice to various opinions, we can give a more complete picture than a single point of view. And because we don't create the content we curate, we don't have the bias of ownership but can show other conflicting sources to let our readers make up their minds from a plurality of opinions.


Have you tried that with your own curated content? Do you use content curation as a way to show multiple points of views on the topic you curate?

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Silicon Beach Start-up Prize | Win £10,000

Silicon Beach Start-up Prize | Win £10,000 | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Win over £12,000 of business essentials for your start-up by entering by applying for the Silicon Beach Start-up Prize.
Silicon Beach Training's insight:

Do you run a business in the South-East that’s less than two years old? Do you need support to reach the next stage of development? Do you want to win a prize package of business essentials worth over £12,000? Then apply for the Silicon Beach Start-up Competition.

 

http://www.siliconbeachtraining.co.uk/blog/start-up-competition

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Expert Opinions on Google Analytics Real-Time Reports

Expert Opinions on Google Analytics Real-Time Reports | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
There's no denying the utility and effectiveness of Google Analytics as a means to better understanding the way users interact with your website. Among all
Silicon Beach Training's insight:

When Google Analytics introduced Real-Time reporting a couple of years ago, there was a debate about exactly how useful such a feature would be. The debate has continued and there's still no consensus so we decided to ask some experts for their views, to try and clear things up. Spoiler alert: there are some wildly opposing opinions! http://www.siliconbeachtraining.co.uk/blog/google-analytics-real-time-reports/

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20 Non-Blogging Quotes That Will Make You a Better Blogger

The famous and fabled are always reeling off catchy one-liners. Some of them mean nothing, some are just funny and some are life-altering. Most of these qu
Silicon Beach Training's insight:

You can learn a lot from the rich and famous; like how to make your child resent you for giving it an awful name, where to punch paparrazi to really do damage and how to ignore the rest of the world's problems and only focus on yourself. You can also learn about blogging. No, seriously. Check it out - http://www.siliconbeachtraining.co.uk/blog/better-blogger-quotes/

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Scaled to Death: Is Guest Blogging Still Worth It?

Scaled to Death: Is Guest Blogging Still Worth It? | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Nearly two years since we wrote about guest blogging as the next big thing for SEO and link building, it's time to look at how guest posting has changed, t
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Instagram Adds Video but Can't Compete with YouTube - Silicon Beach Training Blog

Instagram Adds Video but Can't Compete with YouTube - Silicon Beach Training Blog | Keeping up with SEO, Social Media & Content Marketing | Scoop.it
Ever since the media whipped itself into a frenzy over Instagram’s new video function, I’ve been trying to work out why it’s such a big deal. After all, Facebook (Instagram’s parent) has allowed video uploads for years now.
Silicon Beach Training's insight:

If Instagram’s advantage over Vine is more features and longer videos then what happens when somebody brings out a video platform with even longer clips and more editing features? Hang on, it already exists. It’s called YouTube and has a whopping 1 billion monthly users.

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