SEO, Social Media & Content Curation
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SEO, Social Media & Content Curation
The modern Web is all about combining the power of SEO, Social Media and Content Curation
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INFOGRAPHIC: Kenshoo Industry Spotlight: Automotive

INFOGRAPHIC: Kenshoo Industry Spotlight: Automotive | SEO, Social Media & Content Curation | Scoop.it
The Kenshoo Automotive Industry Spotlight highlights key paid search and social insights specific to the auto industry...
Eldad Sotnick-Yogev's insight:

Very nice infographic from Kenshoo on Automotive's Digital Ad Spending

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A 6-Step Content Marketing Research Process

A 6-Step Content Marketing Research Process | SEO, Social Media & Content Curation | Scoop.it
Professional athletes log thousands of hours in the gym preparing for competitions on the field, court, bike or ski run.
Athletes can’t be great at what they do without putting in that critical preparation time in the gym.
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Profit Per Keyword…Beats Cost Per Acquision Every Time

Profit Per Keyword…Beats Cost Per Acquision Every Time | SEO, Social Media & Content Curation | Scoop.it
Over time I’ve seen many different strategies with generating leads at an ideal cost per acquisition (CPA).
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A Content Strategy Roadmap

A Content Strategy RoadmapUX London 2012 • Kristina Halvorson...

 

The presentation given by Kristina Halveson at the UXLondon event last week.  Pity there's no sound with this...


Via paulo oliveira
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Handicapping and Reviewing YouTube’s New Content Channels

Six months ago, Robert Kyncl, YouTube’s Global Head of Content Partnerships, announced that “even more talented creators and original entertainment will soon join YouTube’s existing channel lineup.” And two weeks from now, a panel of TV critics,...
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How ‘Social Profiling’ Will Work In The Real World

How ‘Social Profiling’ Will Work In The Real World | SEO, Social Media & Content Curation | Scoop.it
Ready or not, new technologies will enable strangers to know your social scores before you even shake their hand.
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Google Recruits Nine Businesses as YouTube Marketing Ambassadors, Turns Them Into Teachers and Mentors

Google Recruits Nine Businesses as YouTube Marketing Ambassadors, Turns Them Into Teachers and Mentors | SEO, Social Media & Content Curation | Scoop.it
There’s no shortage of businesses and organizations that have smartly leveraged YouTube as a channel to grow their business, launch a new product or create brand awareness.
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Google Publisher Toolbar—a Must-have for AdSense Publishers

Google Publisher Toolbar—a Must-have for AdSense Publishers | SEO, Social Media & Content Curation | Scoop.it
This guest post is by Kevin Muldoon of WordPress Mods.
Google AdSense has been in the news a lot over the last month, for all the wrong reasons.
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Webmaster Tools spring cleaning

Webmaster level: All
Webmaster Tools added lots of new functionality over the past year, such as improvements to Sitemaps and Crawl errors, as well as the new User Administration feature.
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Project Glass: Sign Me Up!

Project Glass: Sign Me Up! | SEO, Social Media & Content Curation | Scoop.it
Hey. Do yourselves a favor and watch this li’l video from our pals in the Googleplex:
Caught this via the NYTimes.  Remember this post about “Why Social Media Is The Future of Public Relations”?
Look out your window.
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Choosing a Keyboard for the iPad « KatieFloyd.me

Choosing a Keyboard for the iPad « KatieFloyd.me | SEO, Social Media & Content Curation | Scoop.it

A very nice review of different keyboards for the iPad that may solve your frustrations of actually using this great tool for work

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Local Search Infographic | Hendrik van Zwol.nl | Infographipedia.com

Local Search Infographic | Hendrik van Zwol.nl | Infographipedia.com | SEO, Social Media & Content Curation | Scoop.it

Very nice infographic which helps explain Local Search and the opportunity for businesses & brands

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Code of conduct proposed for content aggregators - The Loop

Code of conduct proposed for content aggregators - The Loop | SEO, Social Media & Content Curation | Scoop.it
Code of conduct proposed for content aggregatorsThe LoopThe Curator's Code will use a symbol resembling a sideways S to express that a piece of content came directly from another source, and a different figure — a curved arrowlike symbol — to...
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The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online

The Top 100 Tools to Capture, Edit, Publish and Distribute Video Online | SEO, Social Media & Content Curation | Scoop.it
The best tools and services to capture, edit, publish and distribute video online.

Via Robin Good
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Handy list to have. Wonder when the consolidation will start

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David W. Deeds's curator insight, September 12, 2016 7:06 PM

Geeky-cool stuff! Thanks to Elizabeth E. Charles. 

António Leça Domingues's curator insight, September 16, 2016 3:49 AM
Top de ferramentas para edição e distribuição online de vídeos.
Ihor Kobets's curator insight, November 28, 2016 1:21 PM
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Rescooped by Eldad Sotnick-Yogev from Content Strategy |Brand Development |Organic SEO
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Organic content powering next generation of Facebook marketing

Organic content powering next generation of Facebook marketing | SEO, Social Media & Content Curation | Scoop.it
The series of changes Facebook has made this year require social marketers to change the way they share and the content they post on the platform.

Via Level343
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Persona Models for a Touchpoint and Content Marketing Strategy

Persona Models for a Touchpoint and Content Marketing Strategy | SEO, Social Media & Content Curation | Scoop.it
Models to build personas for an integrated marketing, cross-touchpoint and content marketing strategy.

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"Using personas in defining a marketing strategy is not new." 

 

In this article J-P de Clerck builds personas based on psychological personality types rather than the more tradiitonal user types, and gets an interesting slant on the whole subject.

 

Building personas is a specialist job. Get it wrong and you are building a website for an audience tha doesn't even exist.

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Introducing TweetCharts: Get The Twitter Data You Need

Introducing TweetCharts: Get The Twitter Data You Need | SEO, Social Media & Content Curation | Scoop.it
It used to be that if you wanted to get data on a certain industry, keyword, hashtag or Twitter user you had to wait for a geeky, social media scientist type to write the scripts and run the reports for you.
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Recording: Three Disruptive Business Research Themes

Recording: Three Disruptive Business Research Themes | SEO, Social Media & Content Curation | Scoop.it
Advance your career and learn about the three Disruptive Business Themes companies cannot ignore.
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The Shift To Social Business

The Shift To Social Business | SEO, Social Media & Content Curation | Scoop.it
I presented the following to slides to Dr. Brett L. Simmon’s class who teaches organizational behavior and leadership at the University of Nevada, Reno.
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Overcoming “Not Provided” Keywords

Overcoming “Not Provided” Keywords | SEO, Social Media & Content Curation | Scoop.it

an issue we are all facing in SEO and some ideas for how to overcome the lack of data

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Another step to reward high-quality sites

Another step to reward high-quality sites | SEO, Social Media & Content Curation | Scoop.it
Webmaster level: All
Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones.
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The Many Advantages (and Secrets) of WordPress Sites

The Many Advantages (and Secrets) of WordPress Sites | SEO, Social Media & Content Curation | Scoop.it

Notes and tips from the second to last session at BlueGlass LA! 

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YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys

YouTube Launches New Ad Model – Sponsorships to Trump Demographics for Channel Buys | SEO, Social Media & Content Curation | Scoop.it
YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals.
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How to Use Content Segmentation to Differentiate your Brand Online

How to Use Content Segmentation to Differentiate your Brand Online | SEO, Social Media & Content Curation | Scoop.it
Is your website best positioned to convert visitors to subscribers and buyers of your products or services? Sure, you may have developed a content marketing strategy around your buyer and user personas, but how is your website structured?
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Culture Change Is The Barrier To Social Business Adoption

Culture Change Is The Barrier To Social Business Adoption | SEO, Social Media & Content Curation | Scoop.it
I agree with this statement – Culture Eats Strategy For Lunch. Not sure who coined the term but I first heard it from Sandy Carter, VP of Social Business from IBM last year.
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