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Rescooped by Paola Confalonieri from Business matters
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[HOW TO] 7 Consigli per una landing page efficace

[HOW TO] 7 Consigli per una landing page efficace | SEO & SMM | Scoop.it
Acquisire nuovi clienti: ecco come realizzare le landing page, pagine che hanno il preciso obiettivo di acquisire i contatti di potenziali clienti.

Via anna tagliapietra
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anna tagliapietra's curator insight, January 24, 2013 8:24 AM

7 consigli davvero chiari ed utili per creare una landing page efficace e userò friendly.

Quando create un'offerta o un evento, creare una landing page specifica vi permette di raccogliere dati, iscrizioni, informazioni, in modo rapido ed efficace, permettendo allo stesso tempo al vostro utente di trovare le informazioni che cerca direttamente nella pagina.

Ricordatevi di avere uno scopo ben preciso e datevi la possibilità di sperimentare qualche soluzione per verificare quella più fruttuosa.

Buona lettura!

 

Patrizia Splendiani's curator insight, January 24, 2013 8:56 AM

Una pubblicità arcinota, nel periodo natalizio, mostrava un bimbo guardare dentro la cappa di un camino che diceva a babbo Natale: "Buttati... che è morbido"!

Ecco, una landing page permette all'utente-cliente un atterraggio morbito ma sicuro, verso un indirizzo strategicamente progettato.

Ecco come fare...

Buona lettura!

Rescooped by Paola Confalonieri from The MarTech Digest
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What Does Google's Hummingbird Update Mean For Your SEO Efforts? Nothing - Forbes | #TheMarketingAutomationAlert

What Does Google's Hummingbird Update Mean For Your SEO Efforts? Nothing - Forbes | #TheMarketingAutomationAlert | SEO & SMM | Scoop.it

Digest...

 

[Last week], the news broke at a Google press event that the largest upgrade to its search algorithm since 2001, dubbed Hummingbird, had already rolled out last month. This is the biggest change in their algorithm in 12 years?! What about all my SEO work? Is it ruined? Do I have to change everything?” Rest easy, you don’t have to change anything about your SEO efforts, at least not if you’re already doing what you should have been doing all these years.

 

Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website’s rankings will improve just as they should have after the Penguin and Panda updates rolled out.

 

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Via CYDigital
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CYDigital's curator insight, September 29, 2013 9:18 PM

You can breath easy now.