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Rescooped by Nikhil Raj R from Just Story It
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How To Create Stories That Sell Video

How To Create Stories That Sell Video | SEO | SEM | Scoop.it

Via Dr. Karen Dietz
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malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

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Google Co-Occurrence: Already Smarter than You Think

Google Co-Occurrence: Already Smarter than You Think | SEO | SEM | Scoop.it
Nikhil Raj R's insight:

Very intersting part of the Google algorithm - Co occurrence and Co citation

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Rescooped by Nikhil Raj R from 21st Century Information Fluency
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More Free Google Search Tools You Might Not Be Using So Much

More Free Google Search Tools You Might Not Be Using So Much | SEO | SEM | Scoop.it
The Googleplex must be a busy place indeed. There is always something happening around Google. Take their flagship product, Google Search for example.

Via Joyce Valenza, Dennis T OConnor
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Baby Sale at Junglee - Google Adwords Funny Results | Nikhil Raj | SEO

Baby Sale at Junglee - Google Adwords Funny Results | Nikhil Raj | SEO | SEO | SEM | Scoop.it
Seriously? Baby sale at Junglee..! And they will help find the best baby sellers with lowest prices..! Google Adwords Funny Results.
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Creating Content without SEO? Think again! | Content Crossroads

Creating Content without SEO? Think again! | Content Crossroads | SEO | SEM | Scoop.it
Learn how to add SEO to your Content. SEO tips for Content Writers.
Nikhil Raj R's insight:
Creating Content without SEO? Think again!
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Is SEO Content Different from General Content - Let's Start the Debate

Is SEO Content Different from General Content - Let's Start the Debate | SEO | SEM | Scoop.it

Is there any difference between SEO Content and general Content? The article tries to reveal the truth behind SEO Content. Formula for SEO content = Quality Content + Genuine Sharing + Natural Links + Traffic Signals

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Rescooped by Nikhil Raj R from Just Story It
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Product Storytelling – Don’t Forget the Context « A Random Jog

Product Storytelling – Don’t Forget the Context « A Random Jog | SEO | SEM | Scoop.it

"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is effective in creating a desire to learn more. This is where context can help. If you are trying to tell a story about your product, context is the background information that helps the scene make sense. Without this context, you leave it up to the customer to figure it out on their own."


Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 28, 2012 6:17 PM

Truer words couldn't be said! The author has great advice for how to create context around a product that allows the business to share its product story more effectively.


And I love that the author, Joshua Duncan uses the latest Microsoft commercial to make his point. I enjoy watching the commercial. But I agree with Joshua -- as a sales piece it doesn't work. And it is certainly not a story.


As you read what Joshua has written, don't forget to click through to his earlier post on how context does work to make a sale. The example he uses is Box.com. You can see context is provided. But I still think Box.com could do better in sharing its story.


Read both and let me know what you think! Do the examples work? Does Box.com really tell it's story? Love to hear your thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it