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How Enterprise Brands Can Localize Social to Boost Relevance and Exposure - Street Fight

How Enterprise Brands Can Localize Social to Boost Relevance and Exposure - Street Fight | SEO Platforms & Strategy | Scoop.it
How Enterprise Brands Can Localize Social to Boost Relevance and Exposure Street Fight Utilizing a technology platform to automate many of these tasks can ease the burden, but even if a brand isn't ready to make that investment, it should still...
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Google AdWords Releases Combined Paid/Organic Search Report ...

Google AdWords Releases Combined Paid/Organic Search Report ... | SEO Platforms & Strategy | Scoop.it
Google AdWords now links with Webmaster Tools to allow users to view paid and organic search data, side by side.
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Why is SEO Necessary for a Marketing Automation Strategy? | Lead Liaison | #TheMarketingAutomationAlert

Why is SEO Necessary for a Marketing Automation Strategy? | Lead Liaison | #TheMarketingAutomationAlert | SEO Platforms & Strategy | Scoop.it
SEO is an important marketing strategy and an important ingredient in any marketing automation plan.

 

Key excerpt...

 

Companies need to focus on SEO before they employ marketing automation software. This will increase the number of leads the software is able to track. The software will then profile the leads and rank each one based on their likelihood for conversion. Leads that are showing signs of conversion will be immediately past onto the sales team.
 

A marketing automation strategy should also involve nurturing any leads that are not ready to be passed onto sales. This could be done using customized email campaigns, newsletters, or helpful how-to articles. To continue the flow of new traffic, lead nurturing efforts must take SEO into consideration. Any content connected to your website is an opportunity to improve your search engine ranking using relevant and strategically placed keywords and meta-tags.

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CYDigital's curator insight, September 26, 2013 9:14 PM

Let's correct that formula: A strong INBOUND MARKETING PROGRAM + Marketing Automation = gives you a great chance at achieving your objectives. Life is not just SEO for Inbound.

365 SEO Services's comment, September 28, 2013 12:21 PM
Get the Guaranteed SEO Service in india by just visiting: http://365seoservices.com/
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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | SEO Platforms & Strategy | Scoop.it
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.

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Sameep Shah's curator insight, August 21, 2013 10:24 AM

We always knew that google+ was a fairly high variable but this just proves it even more.

Michelle Gilstrap's curator insight, August 21, 2013 12:04 PM

Good insight into Google and the 1+ that many of us have been giving back to those in our circles. Now we know they help.

malika bourne's comment, August 23, 2013 2:01 AM
This is very god news.I moved back into the ghost town and I am loving it again.
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Adobe Digital Marketing Blog | 6th Inning: Five big league plays for optimization success | #TheMarketingAutomationAlert

Adobe Digital Marketing Blog | 6th Inning: Five big league plays for optimization success | #TheMarketingAutomationAlert | SEO Platforms & Strategy | Scoop.it

Condensed...

 

1. Accel­er­ate your test­ing velocity

Many com­pa­nies engage in lim­ited A/B test­ing, but this does not amount to a true opti­miza­tion pro­gram. Test­ing offers lit­tle value when not used reg­u­larly and in a dis­ci­plined fash­ion. Effec­tive opti­miza­tion requires ongo­ing test­ing built around a well-developed test strat­egy and well-defined methodologies.

 

2. Use a vari­ety of strategies

As a gen­eral rule, I’ve noticed that com­pa­nies with the most suc­cess­ful opti­miza­tion pro­grams use a com­bi­na­tion of strate­gies. Many of these pro­grams start with sim­ple approaches that deliver quick wins—for exam­ple, geo­tar­get­ing, in which con­tent is tar­geted based on a visitor’s loca­tion. They might also tar­get based on con­tent affin­ity, another proven and pop­u­lar approach for increas­ing rel­e­vance and rev­enue. As these pro­grams get quick wins under their belt, they gain expe­ri­ence and build the con­fi­dence to start using more strate­gies. 

 

3. Lever­age more data

Great mar­keters have great instincts, but if they don’t com­bine data-driven insights with instincts, they limit their effec­tive­ness. Data informs mar­ket­ing deci­sions and often reveals anom­alies and trends that might not be read­ily appar­ent to even the most sea­soned marketers.

 

4. Extend your opti­miza­tion reach

Many com­pa­nies start by opti­miz­ing only their land­ing pages, test­ing to see what con­tent dri­ves higher con­ver­sions from paid and organic search traf­fic. I’ve noticed that the more mature opti­miza­tion orga­ni­za­tions have expanded those efforts, iden­ti­fy­ing addi­tional high-impact, high-potential loca­tions on a web­site, and test­ing and tar­get­ing on those loca­tions to improve their offers and con­tent and increase conversion.

 

5. “Democ­ra­tize” optimization

By democ­ra­ti­za­tion, I’m talk­ing about enabling mar­keters out­side of the core opti­miza­tion team to try out their ideas by test­ing and tar­get­ing con­tent and expe­ri­ences to their impor­tant audi­ences. These mar­keters include prod­uct and brand man­agers, edi­to­r­ial teams, con­tent strate­gists, and merchants—people who have a big stake in the suc­cess of their com­pa­nies’ dig­i­tal strat­egy and want to have more con­trol over the expe­ri­ences that impact KPIs.

 

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CYDigital's curator insight, October 1, 2013 6:56 AM

An excellent post that summarizes the approach that all digital marketers must take, especially #4 (test everything). With the correct tools in place, and the right process, there's little that can hold you back.

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Future SEO: Understanding Entity Search - Search Engine Land

Future SEO: Understanding Entity Search - Search Engine Land | SEO Platforms & Strategy | Scoop.it
Wall Street Journal
Future SEO: Understanding Entity Search
Search Engine Land
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr.
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Google's Hummingbird Takes Flight: SEOs Give Insight On Google's ...

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's ... | SEO Platforms & Strategy | Scoop.it
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird. Designed to be more precise and provide faster query r.
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Awesome Content Ideas for Posting on Tumblr

Awesome Content Ideas for Posting on Tumblr | SEO Platforms & Strategy | Scoop.it
Looking for content ideas to put on Tumblr? Tumblr is an awesome content marketing platform, and a useful tool for improving SEO of your website. Check out these awesome content ideas for tumblr

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“Not Provided”—Google’s Latest Change that Leaves Analytics Users In The Dark

“Not Provided”—Google’s Latest Change that Leaves Analytics Users In The Dark | SEO Platforms & Strategy | Scoop.it
Those who use Google Analytics on a daily basis to understand where traffic is coming from and how might be sitting in front of their computers with a pit in the bottom of their stomachs.

Via Thomas Faltin
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Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Search Engine Watch

Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Search Engine Watch | SEO Platforms & Strategy | Scoop.it
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.

 

Digest...

 

A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for personal brand searches with increased frequency. From January 2012 to May 2013 the percentage of writers that have Google+ results appear on page increased from 33 percent to 43 percent.

 

The analysis showed almost 75 percent of authors with a Google+ account had linked their content to their profile and their authorship appeared in the SERPs. This high percentage of authors who have gone through one of the two steps to establish authorship suggests the importance to natural search visibility they (or their publishers) now assign Google authorship.

 


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CYDigital's curator insight, May 22, 2013 8:14 AM

Seriously, do you need further proof? Gettoit!


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