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Rescooped by Tony Esson from Ayantek's Social Media Marketing Digest
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SEO Ranking Factor #1 is Satisfaction

SEO Ranking Factor #1 is Satisfaction | SEO | Scoop.it

You know the numbers — Google uses over 200 ranking signals, updates its algorithm over 500 times a year, and employs thousands of engineers. We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose:

 

Satisfy the user.

 

This isn't a touchy-feely post that says "Make great content and visitors will come" or "Delight your customers and magic will happen." It's not magic. Satisfaction is an actual ranking factor. Unlike other ranking factors, this one is hard to measure because it's based almost entirely on search engines' own internal data — something they don't share. We do know search engines both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results.


Via Tyler Borosavage
Tony Esson's insight:

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Tyler Borosavage's curator insight, July 11, 2013 9:36 AM

High customer satisfaction is the number one SEO ranking factor. This article tells you how to improve your visitor satisfaction.

Rescooped by Tony Esson from Public Relations & Social Marketing Insight
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3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community

3 Google Tips For Improving Your Search Engine Ranking - Business 2 Community | SEO | Scoop.it

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalized to the searcher. So the question for B2B marketers is: How can you measure rank accurately if you know it’s going to be different for each person – based on where they are, their search history, and their activity on various Google apps?

 

For example, factors like your location if you have location services on (eg. by using Google Maps) and usage history (Google uses hints to your location even if you have disabled location services by looking at your past searches) can directly impact your search results. For many marketers keeping up with SEO best practices is hard and confusing. But there are some things you can do that do work. In fact, Google look favorably upon them (hint: they are NOT dodgy link buying tactics)….


Via Jeff Domansky
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John S. Bell's curator insight, June 6, 2013 3:15 PM

Learn from this post to help your sites grow.

Keith Meyer's curator insight, June 6, 2013 6:14 PM

Interesting read for those wishing to stay on top of SEO on Google.

Victor Alejandro Polanco Frías's curator insight, June 7, 2013 12:22 PM

Mejora tu posicionamiento...!